Weekly Training

In this podcast and video, Jon will bring on Allen from the Kavanah Media team, to help show how to use Google Tag Manager to create specific events that will show up within Google Analytics 4. If you are using Bible Downloads, Buttons, or different types of Call to Action items, this training is for you.  To see the training on video, click on this link: https://youtu.be/cethB_13YnE

In this episode, Jon will share two different ways to build audiences within Google Analytics 4. These audiences and/or segments can be used for remarketing and better understanding your website visitors. Click on this link to watch the video: https://youtu.be/oVlHZP7BH4U

In this episode, Jon will begin to look at the different ways that Google Analytics 4 can be used to better understand your audience. He will also address the changes within Facebook Targeting and the current issue with GDPR and legal threats. To watch this episode, click on the link below: https://youtu.be/T7OC5b7A_Os

In this episode, Jon will walk through the new, streamlined ad objectives that are now available within Facebook and Instagram ads. To watch the training, click on this link: https://youtu.be/dZSjKlibK4E

In this episode, Jon will address the major changes happening within Facebook's ad targeting and what you can do right away to prepare.   To watch the video recording of this episode with screen examples, click here: https://youtu.be/KxIPRELiMwY

In this episode, Jon will address some privacy issues and challenges within social media marketing and the GDPR concerns of Europe. He will also begin to look at the benefit and basics of Google Analytics. To watch this episode, click on this link: https://youtu.be/Ozr0J0U7-Wk

In this episode, Jon will demonstrate how to add other tags (Facebook Pixel, Twitter, etc.) so that they work on your website without having to change the code on your actual landing pages and website. To watch the video of this show, go to: https://www.youtube.com/watch?v=maWg3mAKyok

In this episode, Jon will share some of the benefits and how to get started using Google Tag Manager for your evangelistic website. Watch the video of this at: https://youtu.be/c6IxnelgQGw

In this episode, Jon will share several areas that you can make the most of from your Youtube channel. Even if you don't use Youtube, there are several lessons that can be applied to your overall media outreach efforts. From creating playlists to profile adjustments, there are many ways we can learn and leverage from one media effort to another. 

In this podcast, Jon will share some encouragement and ideas of how to look back to your media outreach efforts and to look forward to the coming year. Ideas for analysis and growth are mentioned, as well as the need to always look up in gratitude to what the Lord is doing through your ministry efforts. 

In this episode, Jon will talk with Patrick Gozur from Faith Comes By Hearing. He will share insights to their Google Ads efforts for ministry teams around the world and we think it will a blessing to you and your ministry. In this conversation he will mention the following things and links: Biblebrain.com -  FCBH's developer API https://software.sil.org/scriptureappbuilder/ FCBH Google Play Apps = https://play.google.com/store/apps/dev?id=5967784964220500393 FCBH Offline Apps - https://apk.fcbh.org/

In this episode, Jon will share about how to use TypeForm to create questions and options for people on your landing pages. This allows you to better know your audience and their interest and needs. It also can allow you to share the right content with what a person is wanting at that moment.  typeform.com kavanahmedia.com/typeform (An example of how a TypeForm can work in action)