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Weekly Marketing Rundown - September 22nd, 2023

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Sean Ralls Sean Ralls
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Weekly Marketing Rundown - September 15th, 2023

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about a potential shift in social media companies' ability to moderate content, Meta verified for businesses, and a new plugin integrating WordPress with the fediverse. Let's dive in. 

The Supreme Court and the Future of Social Media Moderation

Coming this next week, the United States Supreme Court will have to decide on whether or not to hear a case about social media companies' rights to lawfully remove content that violates their terms of service. This comes to the Supreme Court in the form of two cases. A ruling in the state of Texas stated that social media companies can't remove content that violates their rules, while a recent ruling in Florida stated that they can. 

This has the potential to radically shift the social media landscape. If the Supreme Court hears the case and finds that companies can't remove content that violates their rules, it would likely trigger one of the biggest shifts in the history of social media use. Legal precedent appears to be on the side of the social media companies, but only time will tell how this specific situation will pan out. 

For more on this, click the read the article below:

https://news.yahoo.com/future-of-social-media-headed-for-supreme-court-220202010.html?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAACWPoTU1NwE2Mau-osznLlFlIa-5k2R-_tnwvAozIFViprWqvmX974f4R8MQ7_oIeMvoAQyWhvckrw1o1GS4dn_9P0QESmlSvJm61pynnWeggO9sTRcM1dQRv-38l9p3JQUuRGAf5ChJjAvWbOrkZbVgix7vxQl07xvFyxpytBX6&guccounter=2

Meta Verified Coming to Businesses

Meta is expanding Meta Verified to businesses on Facebook, Instagram, and WhatsApp. Businesses can purchase a subscription for $21.99/month per Facebook page or Instagram account or $34.99/month for both. The program offers a badge, better reach, and impersonation protection. Eligibility criteria include phone, email, or domain name verification and minimum activity. The program aims to give users better placement in search results and recommendations. The new feature should start rolling out in the next few weeks.

For more on this, click the link below:

https://techcrunch.com/2023/09/19/meta-is-expanding-its-verification-program-to-businesses/

WordPress is Coming to the Fediverse

WordPress recently released version 1.0.0 of the ActivityPub plugin, allowing bloggers to connect their WordPress sites to other social media platforms on the fediverse like Mastodon. This plugin enables bloggers to receive updates from all authors on their blogs and lets users follow bloggers on other platforms and see their posts directly on those feeds. Within 15 minutes, published posts will appear in your home feed. The plugin is compatible with many tested federated platforms.

For those of you who don't know, the fediverse is a decentralized social network that allows users to have an account on one service and post on other services.

For more on this, click the link below:

https://mashable.com/article/wordpress-activitypub-fediverse

Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below. 

Facebook: https://www.facebook.com/kavanahmedia

LinkedIn: https://www.linkedin.com/company/78328025/

Twitter: https://twitter.com/KavanahMedia

 

Authors: Sean Ralls and Joel Overstreet

Article Published: September 22nd, 2023

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