Weekly Marketing Rundown - August 18th, 2023

Weekly Marketing Rundown - June 30, 2023   Hi everyone,   We hope you've had a great last week of June. In this week's edition of the Weekly Marketing Rundown, we'll talk about new Ai tools for Youtube, new Meta security updates, and more. Let's dive in.  Youtube Integrates Ai-Powered Dubbing Tool Youtube is partnering with Aloud, an AI-powered dubbing service, to dub videos into different languages automatically. Video dubbing used to be an expensive and time-consuming process, but now creators can do it for free with Aloud. YouTube is testing the tool with some creators right now. They're working on making the audio tracks sound more like the original creator's voice with better lip sync and emotion transfer. To read more about this new feature, click here: https://techcrunch.com/2023/06/23/youtube-integrates-ai-powered-dubbing-tool/ Engaged-View Attribution is Coming to Meta Meta has announced a new attribution setting called "Engaged View", in hopes that it will help advertisers better measure video ad performance.  To qualify as an engaged view conversion, the user must: - Watch 10 seconds of a skippable video ad OR 97% of the video if the video is less than 10 seconds long - Accomplish the set conversion action within 1 day of doing the above This attribution setting will be available using the sales, leads, or engagement objective types.  For more on this update, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-performance-video-activity-7079461885388972033-5YuY/ Meta is Giving Parents More Visibility into How Their Kids Use Social Media Meta is adding new safety features for teens using its social media apps, including parental controls on Messenger, alerts for taking breaks on Facebook, and nudges to stop scrolling on Instagram at night. They're also testing a feature on Instagram that limits interaction with non-followers. These updates come amidst increased scrutiny over the impact of social media on young users. Meta has already released an educational hub for parents on user safety tips. To read more, click the link below: https://www.cnn.com/2023/06/27/tech/facebook-messenger-parental-controls/index.html Meta Expands Reels Ad Options, Adds Simplified Music Tool for Reels Promotions Meta recently announced updates to Reels in ads, as advertisers are now able to run app promotion ads to reels on both Facebook and Instagram. Along with the update to Reels ads, Meta is testing music optimization in single image Reels ads, in hopes that it will increase engagement on this ad type  Short-form videos have taken off in recent years, and recent algorithm updates on Facebook and Instagram have suggested that Reels are a primary focus.  For more on this, read the article from Social Media Today below: https://www.socialmediatoday.com/news/meta-reels-ad-options-simplified-music-tool-promotion/653410/ iOS 17 Security Updates On the June 16th edition of the weekly marketing rundown (https://kavanahmedia.com/resources/62455/digital-marketing-rundown-june-16-2023), we discussed the implications of the new iOS security update that removes tracking parameters such as click id and UTMs from links opened in Safari's private browsing mode. Alongside advanced tracking protection, this new update includes features such as using Face ID to lock private browsing in Safari, auto-deleting verification codes, new Photos privacy permissions, and automatic check-in texts in Messages. These features will help users protect their personal data and provide an extra layer of safety. To read more about iOS 17, click below: https://9to5mac.com/2023/06/20/ios-17-security-features/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia  LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: June 30, 2023

Weekly Marketing Rundown - September 1st, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about major updates to Meta ads, reels updates to Instagram, and new transparency efforts for creators on YouTube. Let's dive in  New Meta Ads Updates Meta launched a series of new ad updates this last week, some of which could have a pretty significant impact on new and existing advertisers. Here are a few of the most notable updates. The most significant update this week was the rolling out of Advantage+ Audience. This is not to be confused with advantage audience (without the +), advantage custom audience, advantage lookalike, etc. Advantage+ Audience allows Meta to choose your target audience, based on things such as pixel and conversion data. Early testing looks good, but we encourage you to test this yourself on your accounts when it becomes available to you. Additional updates include - Phone Number verification is now required for new advertisers and creators of new ad accounts - You can now view results for multiple attribution settings within ads manager - Using the traffic objective, you can now select your Instagram profile as the ad's destination. For more on these updates, read from the links below: https://www.jonloomer.com/how-advantage-plus-audience-works/? inf_contact_key=689529d80ea5b89ff70355caee4195931b0a3f0fd3ee5d9b43fb34c6613498d7 https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7102189738341617667-EzMP/?utm_source=share&utm_medium=member_ios Instagram’s Testing 3-Minute and 10-Minute Reels Uploads Instagram is testing 3 and 10-minute Reels clips, which might soon allow users to upload longer videos. This is similar to TikTok's video uploads, which it rolled out last year. Instagram is essentially bringing back its retired long-form "IGTV" video option under the Reels banner. It needs to be determined whether more extended video options will be a game-changer or another tool for creators. Instagram confirmed that 10-minute videos are being tested internally but not externally yet. For more on this, click on the link below: https://www.socialmediatoday.com/news/instagrams-testing-3-minute-10-minute-reels-uploads/692375/ YouTube Creates Remediation Program to Erase Policy Warnings Starting this week, creators on YouTube with policy violations on their account will be allowed to take an educational course and then, granted they don't violate the same policy for 90 days, will have the warnings wiped from their account. For more on this, read the article linked below: https://techcrunch.com/2023/08/29/youtube-is-giving-creators-violating-policies-a-way-to-wipe-out-their-warnings/ YouTube Demystifies the Shorts Algorithm, Views, and Answers Other Creator Questions YouTube has released a video to answer creators' questions about YouTube Shorts. The Shorts algorithm is different from the one used for long-form videos to present a more diverse feed. Not every flip is counted as a view. New features will allow creators to link their Shorts to long-form videos by September's end. For more on this, click on the link below: https://techcrunch.com/2023/08/25/youtube-demystifies-the-shorts-algorithm-views-and-answers-other-creator-questions/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: September 1st, 2023