Weekly Marketing Rundown - August 18th, 2023

Weekly Marketing Rundown - May 17th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about advertiser-branded QR codes on YouTube, Netflix entering the ad technology space, and more. Let's dive in.  YouTube Introduces QR Codes for Advertisers to Enhance Viewer Engagement YouTube is set to enhance interactivity within its advertising platform by introducing QR codes that advertisers can incorporate into their ads. This new feature allows viewers to scan QR codes displayed in video ads to directly access websites, promotions, or additional information, bridging the gap between advertisement and action seamlessly. The introduction of QR codes aims to simplify the process for viewers to engage with ad content, potentially increasing conversion rates and providing advertisers with a direct and measurable way to gauge ad performance. The deployment of QR codes within ads represents a strategic move by YouTube to adapt to evolving digital marketing trends, where convenience and quick access are highly valued by consumers. This feature not only facilitates a smoother viewer experience by eliminating the need to manually search for the advertised product or service but also enhances the ability for advertisers to offer more complex and interactive content. As this feature rolls out, it could significantly shift the dynamics of viewer engagement on the platform, offering a more interactive and integrated approach to video advertising on YouTube. For more on this, click on the link below: https://9to5google.com/2024/05/15/youtube-advertiser-qr-codes/ Google to Limit Functionality in Suspended Ads Accounts Starting June 2024 Starting in June 2024, Google will enforce new restrictions on the functionality of suspended Google Ads accounts. Advertisers whose accounts have been suspended will still be able to access them, but their capabilities within these accounts will be significantly reduced. The following capabilities will still be there for suspended accounts: - Billing options: Make a payment, download tax documents, add a payment method - Account settings: Cancel account and claim refunds - Appeals and verification: Appeal a suspension, complete advertiser verification - Security Settings: Update security settings within the Google Ads account - Navigate to any page on their Google Ads account - Read information and download associated reports from their Google Ads account All other actions will be disabled until the suspension is removed.  For more on this, click on the link below: https://support.google.com/adspolicy/answer/14899401?hl=en#:~:text=Advertisers%20will%20be%20informed%20in,documents%2C%20add%20a%20payment%20method Netflix is Developing In-House Advertising Technology  Netflix is taking significant steps to advance its advertising capabilities by developing an in-house advertising technology platform. This strategic move is aimed at improving the efficiency and effectiveness of ad delivery on its streaming service. By transitioning to a proprietary system, Netflix seeks to better control the integration and management of advertisements, offering a more seamless viewing experience for subscribers who opt for ad-supported plans. This shift suggests a potential decrease in reliance on third-party advertising partners and technology, which could streamline operations and potentially increase ad revenue. As Netflix continues to innovate within the competitive streaming market, this in-house approach may provide the flexibility and agility needed to adapt quickly to changing market demands and viewer preferences. For more on this, click on the link below: https://techcrunch.com/2024/05/15/netflix-in-house-advertising-technology-platform/ Meta Faces New EU Probe Over Allegations of Addictive Algorithms Harming Children Meta is under scrutiny once again as it faces a new probe by the European Union regarding its algorithms. This investigation aims to determine if Meta's algorithms violate EU laws designed to protect minors from digital harms. Concerns have been raised about the nature of content delivery mechanisms used by platforms like Facebook and Instagram, which may prioritize engagement at the risk of exacerbating issues related to mental health among young users. The EU's inquiry will examine the specific ways in which Meta's algorithms engage users and the extent to which these methods may be considered harmful. This probe is part of broader efforts by the EU to enforce stricter regulations on digital platforms, ensuring they uphold a high standard of responsibility, especially when it comes to protecting younger audiences. Meta's practices have come under increasing pressure as regulators push for more transparency and accountability in how social media companies operate their algorithms and manage user data, particularly for vulnerable groups such as children. Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: May 17th, 2024

Weekly Marketing Rundown - May 10th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta ads, simplified YouTube ad creation and more. Let's dive in.  New Updates to Meta Ads Meta Enhances Advertiser Tools with New AI-Driven Image and Text Generation Features: - Meta is expanding its toolkit for advertisers by integrating advanced AI features that include new image and text generation tools. These AI capabilities are designed to streamline the creation of engaging and dynamic ad content, enabling advertisers to produce high-quality visuals and copy more efficiently. With this new feature, advertisers will be able to input an image as a prompt, then Meta will generate multiple variations of the provided visual.  For more on this, click the link below: https://digiday.com/media-buying/meta-adds-more-ai-features-for-advertisers-with-new-image-and-text-generation-tools/ Meta renaming Advantage + within Ads Platform - Meta is revising its audience targeting strategy by renaming the 'Advantage+ audience' targeting to simply 'Audience', setting it as the new default method for audience targeting. This change simplifies the naming convention and suggests a shift towards more streamlined targeting practices. The new default setting will treat targeting inputs as 'suggestions', allowing Meta's algorithms to potentially expand audience selection to optimize ad performance. However, advertisers still have the option to use a more controlled setup where they can specify targeting parameters such as location, age range, gender, and custom audiences. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7193561825655824384-yV4e/?utm_source=share&utm_medium=member_desktop Meta Introduces 'Compare in Chart' Feature in Ads Manager for Enhanced Data Analysis - Meta is enhancing its Ads Manager with a new feature called 'Compare in Chart,' aimed at improving the analytical capabilities available to advertisers. This update comes as a significant addition, especially after the removal of the 'Inspect tool,' which was a favorite among users. The 'Compare in Chart' feature allows advertisers to select multiple campaigns, ad sets, or ads and visually compare them across different metrics within a new panel. This capability simplifies the process of assessing and contrasting the performance, engagement, and conversion metrics of various advertising efforts. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7193174233483464704-Qkc_/?utm_source=share&utm_medium=member_desktop YouTube Launches Simplified Ad Campaign Creation YouTube has introduced a new streamlined approach to ad campaign creation with its latest update to the Campaign Creation Studio. This development is designed to make the process of setting up ad campaigns on the platform more accessible and less time-consuming for users. The simplified studio aims to assist advertisers in quickly launching effective campaigns by reducing the complexity traditionally associated with digital advertising setups. The new Campaign Creation Studio enhances the user interface with a more intuitive layout and clearer guidance through each step of the campaign creation process. This update is particularly beneficial for small businesses and individual marketers who may not have extensive experience with digital advertising. Keep in mind that using this form of ad set up, you will have less control over settings than you would using the traditional Google Ads interface.  For more on this, click the link below: https://www.socialmediatoday.com/news/youtube-simplified-ad-campaign-creation-studio/715465/ Meta Expands Paid Verification Service for Businesses Meta is broadening its paid verification service to include businesses, a move aimed at increasing authenticity and security across its platforms. This expansion allows businesses to gain a verification badge, which confirms the legitimacy of their profiles, by paying a fee. Originally available for individual users, this service is designed to help businesses enhance their visibility and credibility among consumers, which is particularly crucial in an era where trust is paramount. By implementing a paid verification model, Meta is not only looking to improve user confidence in the authenticity of business pages but also to create a new revenue stream. This service could potentially help reduce the prevalence of fake accounts and misinformation, making it easier for users to identify and engage with genuine businesses. The verification process involves rigorous checks, ensuring that only legitimate businesses can display the verification badge. Initially, this will only be available in Australia and New Zealand.  For more on this, click on the link below: https://www.engadget.com/meta-is-expanding-its-paid-verification-service-for-businesses-200412634.html Google Tests Adding Notes and Comments Section to Search Results Google is reportedly developing a new feature that would allow users to add notes and comments directly in search results. This function aims to enhance user interaction with search content by enabling personal annotations or comments that could be visible to other users. Such a feature could significantly alter the way information is consumed and interacted with on the internet, providing a more dynamic and social component to Google Search. The development of this feature is still in its early stages, and it's not yet clear how these notes and comments will be integrated with existing search results or how they will impact the overall user experience. For more on this, click on the link below: https://www.androidpolice.com/google-search-results-notes-comments-section-in-development/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: May 10th, 2024