Weekly Marketing Rundown - August 18th, 2023

Weekly Marketing Rundown - May 3rd, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about sitelinks coming to Meta Ads, Google automatically pausing low-activity keywords, and more. Let's dive in.  Meta Introduces Sitelinks for Ads Meta is rolling out an exciting update to Facebook Ads. Advertisers now can add site links to their ads within the Facebook Feed placement, a feature similar to that of Google Ads. This allows for the inclusion of multiple landing pages under a single ad's creative, enhancing the ad's interactivity and directing users to various pages directly from the ad itself. When users click on any of the site links, they are redirected to the designated landing page within the in-app browser. This will initially only be available in the Facebook feeds placement when rolled out to the public. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7191687738402684929-tpGL/?utm_source=share&utm_medium=member_ios Google Ads to Pause Low Activity Keywords Automatically Starting in June, Google Ads is set to implement a significant change by automatically pausing keywords that show low activity over the last 13 months. This update is designed to help advertisers streamline their campaigns and focus on keywords that generate more significant interactions and results. The change is aimed at optimizing ad performance by reducing clutter and focusing resources on more effective keywords. Advertisers will be notified through their Google Ads interface if any of their keywords are being paused due to inactivity, allowing them to make informed decisions about their keyword strategies. For more on this, click the link below: https://searchengineland.com/google-ads-will-pause-low-activity-keywords-starting-in-june-440085?utm_source=linkedin&utm_medium=social&utm_campaign=hootsuite&utm_content=editorial YouTube Introduces Pause Screen Ads, Starting with TV Devices YouTube is set to roll out a new ad format that will appear when viewers pause videos, initially targeting TV screens. This move marks a strategic expansion of advertising real estate, aiming to capture viewer attention during moments typically free from advertising. The pause screen ads will display static or dynamic content relevant to the viewer's interests, leveraging the moment when a viewer actively engages with the playback interface. This ad format is expected to roll out to other devices following the initial launch on TV screens, suggesting a broader strategy to monetize different user interactions across the platform. For more on this, click the link below: https://mashable.com/article/youtube-pause-screen-ads-coming-for-tvs-first Roblox to Introduce Video Ads for Users Aged 13 and Up Roblox is set to launch video advertisements accessible to its users aged 13 and older, a significant shift for the platform traditionally known for its immersive user-generated content without disruptive ads. This initiative is part of Roblox's broader strategy to tap into new revenue streams while providing advertisers with access to a largely youthful demographic. The advertisements will be integrated in a way that aims to be non-intrusive, maintaining the user experience that Roblox is known for. As of right now, Roblox has 71.5 million daily active users in the 13 and older age group.  For more on this, click on the link below: https://variety.com/2024/gaming/news/roblox-video-ads-users-13-and-up-1235987232/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: May 3rd, 2024

Weekly Marketing Rundown - December 15th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about multiple Meta ads updates, GA4 enhanced conversions, and more. Let's dive in.  Multiple New Meta Ads Updates Over the last week, Meta has released multiple updates to its ad platform. Some of the most notable are  - Meta is starting to roll out the ability to connect multiple WhatsApp numbers to a page - Custom Audiences that use URL or custom parameters in the audience definition may be restricted by the Meta Business Tools, meaning it will likely take longer for the audience to populate.  - Ads Manager now suggests a minimum audience size that is needed for your ad set to exit the learning phase when optimizing for specific events For more on this, click the links below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7140640218918854656-xoQX/?utm_source=share&utm_medium=member_ios https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7138838656416374784-m5t5/?utm_source=share&utm_medium=member_ios Enhanced Conversions Coming to Google Analytics 4 Google Analytics 4 is getting a massive upgrade to its attribution abilities, with enhanced conversions on the way. Enhanced conversions, which were already possible to set up in Google Ads, help better track and attribute conversion credit across multiple steps of a user journey. For example: a user (while signed in to Google) sees an ad on Facebook and goes to the website but doesn't buy anything. The next day, the same person clicks on a Google search ad and makes a purchase. With enhanced conversions, credit will be shared across both platforms. Under previous GA4 settings, it would have registered the above activity as two separate users and would've given full conversion credit to Google.  For more on this, click the link below: https://www.linkedin.com/feed/update/urn:li:activity:7140597070473732096/ Instagram Adds New Options to Simplify Live Streaming via Third-Party Tools Using a professional account, Instagram users can now go live via third-party tools using a stream key. The stream key can be found in the Create menu on the desktop app. A preview will be available on your computer so you know exactly how it will look once you go live.  For more on this, click the link below: https://www.socialmediatoday.com/news/instagram-adds-new-options-to-simplify-live-streaming-via-third-party-tools/702450/ Teens, Social Media and Technology 2023 (Pew Research Center) The Pew Research Center has released an annual report on youth social media and technology use. Here are some of the larger findings from the report: - Roughly nine in ten teens say they use YouTube - Majorities of teens ages 13 to 17 say they use TikTok (63%), Snapchat (60%) and Instagram (59%) - Facebook usage is higher among teens in lower-income households - Nearly half of teens say they use the internet “almost constantly". - Most teens have or have access to a smartphone (95%), a desktop or laptop computer (90%), or a gaming console (83%) For more on this, click the link below: https://www.pewresearch.org/internet/2023/12/11/teens-social-media-and-technology-2023/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: December 15th, 2023