Weekly Marketing Rundown - September 15th, 2023

Weekly Marketing Rundown - June 30, 2023   Hi everyone,   We hope you've had a great last week of June. In this week's edition of the Weekly Marketing Rundown, we'll talk about new Ai tools for Youtube, new Meta security updates, and more. Let's dive in.  Youtube Integrates Ai-Powered Dubbing Tool Youtube is partnering with Aloud, an AI-powered dubbing service, to dub videos into different languages automatically. Video dubbing used to be an expensive and time-consuming process, but now creators can do it for free with Aloud. YouTube is testing the tool with some creators right now. They're working on making the audio tracks sound more like the original creator's voice with better lip sync and emotion transfer. To read more about this new feature, click here: https://techcrunch.com/2023/06/23/youtube-integrates-ai-powered-dubbing-tool/ Engaged-View Attribution is Coming to Meta Meta has announced a new attribution setting called "Engaged View", in hopes that it will help advertisers better measure video ad performance.  To qualify as an engaged view conversion, the user must: - Watch 10 seconds of a skippable video ad OR 97% of the video if the video is less than 10 seconds long - Accomplish the set conversion action within 1 day of doing the above This attribution setting will be available using the sales, leads, or engagement objective types.  For more on this update, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-performance-video-activity-7079461885388972033-5YuY/ Meta is Giving Parents More Visibility into How Their Kids Use Social Media Meta is adding new safety features for teens using its social media apps, including parental controls on Messenger, alerts for taking breaks on Facebook, and nudges to stop scrolling on Instagram at night. They're also testing a feature on Instagram that limits interaction with non-followers. These updates come amidst increased scrutiny over the impact of social media on young users. Meta has already released an educational hub for parents on user safety tips. To read more, click the link below: https://www.cnn.com/2023/06/27/tech/facebook-messenger-parental-controls/index.html Meta Expands Reels Ad Options, Adds Simplified Music Tool for Reels Promotions Meta recently announced updates to Reels in ads, as advertisers are now able to run app promotion ads to reels on both Facebook and Instagram. Along with the update to Reels ads, Meta is testing music optimization in single image Reels ads, in hopes that it will increase engagement on this ad type  Short-form videos have taken off in recent years, and recent algorithm updates on Facebook and Instagram have suggested that Reels are a primary focus.  For more on this, read the article from Social Media Today below: https://www.socialmediatoday.com/news/meta-reels-ad-options-simplified-music-tool-promotion/653410/ iOS 17 Security Updates On the June 16th edition of the weekly marketing rundown (https://kavanahmedia.com/resources/62455/digital-marketing-rundown-june-16-2023), we discussed the implications of the new iOS security update that removes tracking parameters such as click id and UTMs from links opened in Safari's private browsing mode. Alongside advanced tracking protection, this new update includes features such as using Face ID to lock private browsing in Safari, auto-deleting verification codes, new Photos privacy permissions, and automatic check-in texts in Messages. These features will help users protect their personal data and provide an extra layer of safety. To read more about iOS 17, click below: https://9to5mac.com/2023/06/20/ios-17-security-features/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia  LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: June 30, 2023

Weekly Marketing Rundown - September 15th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about a potential shift in social media companies' ability to moderate content, Meta verified for businesses, and a new plugin integrating WordPress with the fediverse. Let's dive in.  The Supreme Court and the Future of Social Media Moderation Coming this next week, the United States Supreme Court will have to decide on whether or not to hear a case about social media companies' rights to lawfully remove content that violates their terms of service. This comes to the Supreme Court in the form of two cases. A ruling in the state of Texas stated that social media companies can't remove content that violates their rules, while a recent ruling in Florida stated that they can.  This has the potential to radically shift the social media landscape. If the Supreme Court hears the case and finds that companies can't remove content that violates their rules, it would likely trigger one of the biggest shifts in the history of social media use. Legal precedent appears to be on the side of the social media companies, but only time will tell how this specific situation will pan out.  For more on this, click the read the article below: https://news.yahoo.com/future-of-social-media-headed-for-supreme-court-220202010.html?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAACWPoTU1NwE2Mau-osznLlFlIa-5k2R-_tnwvAozIFViprWqvmX974f4R8MQ7_oIeMvoAQyWhvckrw1o1GS4dn_9P0QESmlSvJm61pynnWeggO9sTRcM1dQRv-38l9p3JQUuRGAf5ChJjAvWbOrkZbVgix7vxQl07xvFyxpytBX6&guccounter=2 Meta Verified Coming to Businesses Meta is expanding Meta Verified to businesses on Facebook, Instagram, and WhatsApp. Businesses can purchase a subscription for $21.99/month per Facebook page or Instagram account or $34.99/month for both. The program offers a badge, better reach, and impersonation protection. Eligibility criteria include phone, email, or domain name verification and minimum activity. The program aims to give users better placement in search results and recommendations. The new feature should start rolling out in the next few weeks. For more on this, click the link below: https://techcrunch.com/2023/09/19/meta-is-expanding-its-verification-program-to-businesses/ WordPress is Coming to the Fediverse WordPress recently released version 1.0.0 of the ActivityPub plugin, allowing bloggers to connect their WordPress sites to other social media platforms on the fediverse like Mastodon. This plugin enables bloggers to receive updates from all authors on their blogs and lets users follow bloggers on other platforms and see their posts directly on those feeds. Within 15 minutes, published posts will appear in your home feed. The plugin is compatible with many tested federated platforms. For those of you who don't know, the fediverse is a decentralized social network that allows users to have an account on one service and post on other services. For more on this, click the link below: https://mashable.com/article/wordpress-activitypub-fediverse Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: September 22nd, 2023