Weekly Marketing Rundown - September 15th, 2023

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Weekly Marketing Rundown - September 15th, 2023

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about outages within Meta ads, phishing attacks targeting business accounts as well as updated plans for WhatsApp and Instagram. Let's dive in. 


Major Outages Across Meta Ads

Earlier this week, major outages were reported all across Meta's ad suite. You may have had trouble seeing any data and in some cases found ads turned off that you hadn't touched. The issues appear to be resolved at this point.

For more on this, click the link below:

https://www.linkedin.com/posts/bramvanderhallen_facebookads-meta-activity-7107805435193114625-rAvy/?utm_source=share&utm_medium=member_desktop


Phishing Attacks in Facebook Messenger Targeted 100K business accounts per week

Over the last few weeks, there has been an uptick in phishing attacks going after Facebook business accounts. These realistic-looking messages were being sent via compromised accounts, giving many the impression that it was Meta themselves sending the phishing message. We at Kavanah can't stress enough the importance of being vigilant when online, as well as the use of two-factor authentication to protect your accounts.

For more on this, click on the link below:

https://www.bleepingcomputer.com/news/security/facebook-messenger-phishing-wave-targets-100k-business-accounts-per-week/


Meta Says They Are Not Planning to Add Ads on WhatsApp

Contrary to a recent report by the Financial Times, Meta has stated that they are neither testing, working on, nor have any plans to include advertising on WhatsApp at this time. Many have expected Meta to include advertising on WhatsApp, which would give advertisers the ability to reach its 2 billion daily active users. Currently, Meta monetizes the app through WhatsApp business, which has over 200 million monthly active users. 

For more on this, click the link below:

https://techcrunch.com/2023/09/14/meta-says-not-planning-ads-on-whatsapp/?guccounter=1


Instagram Adds a Following Filter in the Reels Tab

Instagram has added in a filter in it's feed allowing users to watch reels only from people they follow. For those that want to, you can switch easily by tapping the button at the top left of your screen on mobile. Ads can still appear in this new feed. 

For more on this, click the link below:

https://www.socialmediatoday.com/news/instagram-adds-following-filter-reels-tab/693646/


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below. 

Facebook: https://www.facebook.com/kavanahmedia

LinkedIn: https://www.linkedin.com/company/78328025/

Twitter: https://twitter.com/KavanahMedia

 

Authors: Sean Ralls and Joel Overstreet

Article Published: September 15th, 2023

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