Weekly Marketing Rundown - September 1st, 2023

Weekly Training Weekly Marketing Rundown - September 1st, 2023
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Sean Ralls

Sep 1, 2023

Weekly Marketing Rundown - September 1st, 2023

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about major updates to Meta ads, reels updates to Instagram, and new transparency efforts for creators on YouTube. Let's dive in

New Meta Ads Updates

Meta launched a series of new ad updates this last week, some of which could have a pretty significant impact on new and existing advertisers. Here are a few of the most notable updates.

The most significant update this week was the rolling out of Advantage+ Audience. This is not to be confused with advantage audience (without the +), advantage custom audience, advantage lookalike, etc. Advantage+ Audience allows Meta to choose your target audience, based on things such as pixel and conversion data. Early testing looks good, but we encourage you to test this yourself on your accounts when it becomes available to you.

Additional updates include

- Phone Number verification is now required for new advertisers and creators of new ad accounts

- You can now view results for multiple attribution settings within ads manager

- Using the traffic objective, you can now select your Instagram profile as the ad's destination.

For more on these updates, read from the links below:

https://www.jonloomer.com/how-advantage-plus-audience-works/?
inf_contact_key=689529d80ea5b89ff70355caee4195931b0a3f0fd3ee5d9b43fb34c6613498d7

https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7102189738341617667-EzMP/?utm_source=share&utm_medium=member_ios

Instagram’s Testing 3-Minute and 10-Minute Reels Uploads

Instagram is testing 3 and 10-minute Reels clips, which might soon allow users to upload longer videos. This is similar to TikTok's video uploads, which it rolled out last year. Instagram is essentially bringing back its retired long-form "IGTV" video option under the Reels banner. It needs to be determined whether more extended video options will be a game-changer or another tool for creators. Instagram confirmed that 10-minute videos are being tested internally but not externally yet.

For more on this, click on the link below:

https://www.socialmediatoday.com/news/instagrams-testing-3-minute-10-minute-reels-uploads/692375/

YouTube Creates Remediation Program to Erase Policy Warnings

Starting this week, creators on YouTube with policy violations on their account will be allowed to take an educational course and then, granted they don't violate the same policy for 90 days, will have the warnings wiped from their account.

For more on this, read the article linked below:

https://techcrunch.com/2023/08/29/youtube-is-giving-creators-violating-policies-a-way-to-wipe-out-their-warnings/

YouTube Demystifies the Shorts Algorithm, Views, and Answers Other Creator Questions

YouTube has released a video to answer creators' questions about YouTube Shorts. The Shorts algorithm is different from the one used for long-form videos to present a more diverse feed. Not every flip is counted as a view. New features will allow creators to link their Shorts to long-form videos by September's end.

For more on this, click on the link below:

https://techcrunch.com/2023/08/25/youtube-demystifies-the-shorts-algorithm-views-and-answers-other-creator-questions/

Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.

Facebook: https://www.facebook.com/kavanahmedia

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Authors: Sean Ralls and Joel Overstreet

Article Published: September 1st, 2023