Content Library

In this episode, Jon will share some of the changes happening within social media in regards to detailed targeting expansion. How you pick your audience for your ads is changing, and it may not be for the good. 

In this episode, Jon will share some training and teaching related to a field team working in a hard region. He will share the problem they are facing, how to analyze it, and then some possible steps in regards to audiences, ads, and website content to help. 

In this week's podcast, Jon will interview Candace Mackie who is the director of the TWR Motion digital team. The TWR team has created a great resource called "Share The Story" and Candace will share the philosophy behind it, how teams can use it, and how new languages can be added. We believe it will be a tremendous blessing to you and your ministry efforts.    https://twrmotion.org/sts-language-request/  

In this episode, Jon will share insights and data from over 200 teams around the world. This is a part of the quarterly research and results that he shares so that you can learn costs, click through rates, themes, and mores for the region that you are ministering within. 

In this episode, Jon will talk about how the web is transitioning quickly in to what many are calling Web 3.0. Within the world that we live in, and with all of the changes taking place online and on the web, Jon will share a few areas that we need to concentrate on to help re-establish trust that may be lacking in many of the seekers that we are reaching out to. 

In this episode, Jon will talk about how data from multiple streams (Google Analytics, Facebook Ads, etc.) can be visualized and used within Google Data Studio.  https://www.powermyanalytics.com/  

In this episode, Jon will share 6 reasons why your Facebook reach is not what you were expecting and how to fix it. He also shares a survey request from content creators wanting to hear from you. You can fill out the quick survey by clicking this link:   

In this episode, Jon will discuss 6 reasons why your website visitors might not be converting. From downloading a Bible, watching more videos, or sending a private message, Jon looks at what might be stopping these results from taking place. 

In this episode, Jon will talk about a way to use the Facebook API to create a Google Spreadsheet that allows you to see possibly hundreds of hidden interest targeting within Facebook ads. The training for this tool comes from the YouTube channel "Measure School" which trains on many Google Analytics and other resources. To learn how to create your own interest targeting spreadsheet, go to:   

In this episode, Jon will lay the reasons and the tools used to better understand your target audience and the questions that they are asking. The pros and cons of these tools and possible uses are explored.  Tools Mentioned: https://answerthepublic.com/ https://www.semrush.com/ https://moz.com https://www.wordtracker.com/ https://ahrefs.com/  

In this week's episode, Jon will share a testimony of 4th generational discipleship growth among a ministry using media outreach. He will also share about a new, Facebook text option when making ads in ad manager. 

In this episode, you will hear Jon's heart and prayer for you who are working in the world to make Jesus famous. It is our prayer that you are encouraged to continue the struggle and know that you are not alone.