Weekly Training

In this episode, Jon will be introducing Joel Overstreet who is one of the newest additions to the Kavanah team. Joel is super talented, a creative, and 95% deaf. We are excited to introduce him and how he is allowing God to use him to help change the world. To watch this interview, go here: https://youtu.be/Ckm0PEOKRqA

In this episode, Jon will share how to make, customize, install, and even use an embed option of your Facebook page all on your own ministry website. With tons of options of customization, this can be a very beneficial tool to your digital engagement efforts. To watch this training on YouTube, go here: https://youtu.be/vemcJ_0v3OM

In this episode, Jon will demonstrate how to create an special audience of website visitors to be able to retarget within Meta. Using scroll depth, time on page, etc. you can create High Quality Events that will then use the "Sales" objective within Meta. To watch this training, go to: https://youtu.be/9P4RHoPeOBU

In this episode, Jon will share several ways to create custom (and lookalike) audiences within the Meta Ads Platform. To watch this training video, click here: https://youtu.be/voaRhDUg93c

In this episode, Jon will address how the legal framework and protections of different social media companies are being challenged. The ramifications of potential law changes, algorithm changes, as well as what we can do to keep using these tools for God's Kingdom are addressed. To watch this training, go to: https://youtu.be/vD9htSSdMX8

In this episode, Jon will demonstrate the steps needed to create a messaging ad within the new, Meta Ads Manager. To watch this training, click here: https://youtu.be/PtOpgm3HKB8

In this training, Jon will start a 2 part video series on creating Meta ads. With new objectives and options, much has changed in Meta Ads creation, and this training will explain the new objectives and "Reach and Frequency" option. To watch the training, go to: https://youtu.be/asgfKQL6JzI

In this episode, Jon will share several thoughts and principles that he and the Kavanah team have learned from running thousands of ads on different channels. To watch this training, go to: https://youtu.be/2ciDHepfL-A

In this episode, Jon will share and show how to add an already existing page or ad account to your Meta Business account. He will also show how you can add a partner (like Kavanah) to your account so as to share assets and access. To watch this training, click here: https://youtu.be/wlnhcKxaUuA

In this episode, Jon is going to walk you through the process of setting up a new Meta business and ad account. With all of the changes happening within Meta, it is good to make sure that the "how" of doing it all is current and correct.   To watch this training, go to: https://youtu.be/xcQKC9v45eA

In this second part of two series, Jon will show how to use Google Tag Manager, Facebook Event Manager, and the Facebook Pixel to be able to record button clicks, and custom conversions events from your website. This is helpful for retargeting purposes and to better understand what people are doing once they leave your ad and come to your website. To watch this training, click here: https://youtu.be/9pk1EipiHVA

In this first of two part series, Jon will show how to use Google Tag Manager, REGEX, and the Facebook Pixel to be able to record specific events on your website. This is helpful for retargeting purposes. To watch this training, click here: https://youtu.be/k63iB1y3TEk