Weekly Marketing Rundown - January 5th, 2024

  1. Share
0 0

Weekly Marketing Rundown - January 5th, 2024

Hi everyone,

We hope you had a happy new year! In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about Google Consent Mode v2, TikTok's new AI text-to-image feature, and more. Let's dive in. 


Google's Consent Mode v2 is Coming. How Do You Need to Prepare?

The new Digital Markets Act (DMA) goes into effect in March. This new European regulation puts the burden of collecting consent for analytics purposes on large digital firms such as Google. In response to this, Google is making some updates to consent mode. 

For those of you who don't know, consent mode lets you communicate a user's cookie consent status to Google. This way, tracking tags adjust their behavior in line with user cookie preferences. Consent mode has been around since 2020. 

Third-party cookies are going away this year and without the proper consent settings enabled, measuring user behavior and website performance through Google advertisement products will not work. If you already have consent mode v1 enabled, the only significant change you'll likely need to make is the addition of two consent states: ad_user_data and ad_personalization. 

For more on this, click the read the articles below:

https://cookie-script.com/blog/google-consent-mode-v2

https://www.linkedin.com/posts/schreibererwin_consentmode-googleads-gdpr-activity-7148631693854179328-AYqb/

https://searchengineland.com/google-chrome-started-phasing-out-third-party-cookies-436244?utm_source=linkedin&utm_medium=social&utm_campaign=hootsuite&utm_content=editorial


TikTok Adds New AI Text-to-Image Feature

TikTok is rolling out a new AI image generator. The new feature can be found in the video creation section of the app on the right-side settings dropdown. Creators can input words or topics that will then be turned into a portrait-sized AI-generated picture. 

For more on this, click the link below:

https://twitter.com/jonah_manzano/status/1742493038117843155?s=46


Advantage+ Audience Tips

Meta launched Advantage+ audiences to their ads platform this last fall. In many cases since, testing has looked good and in some cases has performed better than previous audiences. But while there have been positives, there are some things you need to watch out for. 

Under audience suggestions, you can set hard controls on location, minimum age, language, etc. This is essentially the same as it was before. Under audience suggestions, however, the inputs you select (detailed targeting, custom audiences, etc.) are simply suggestions that Meta can and most likely will go beyond. For some, this doesn't matter. But for others, this lack of control is a big deal. 

There are a few ways you can approach this. One way is to return to the original targeting options. This would take things back to "normal" but in some cases may limit your performance (you should test it). Another is, when possible, to optimize towards custom events. Meta's algorithm will serve the ad to placements and people most likely to accomplish that custom event which, with enough data, can be extremely accurate over time. 

For more on this, click the link below

https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7148681595074330625-u3-6/


SEO Ranking Factors for 2024 (Semrush)

Semrush has released new SEO research detailing what ranking factors matter most heading into 2024. Their study was based on analyzing the top 20 organic results for 16,000+ keywords and includes a lot of helpful, easy-to-digest findings. Some of the most notable findings are:

- Content relevance was found to be the most important ranking factor in their study

- There was a strong correlation between the number of star ratings in a domain’s pages’ organic listings and rankings.

- There was a correlation between domain & page authority scores with better SERP rankings

For more on this, click the links below:

Full report: https://go.semrush.com/Ranking-Factors/

https://www.linkedin.com/feed/update/urn:li:activity:7148681694416367616/


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below. 

https://linktr.ee/kavanahmedia

Author: Sean Ralls

Article Published: January 5th, 2024

Comments

To leave a comment, login or sign up.

Related Content

0
Weekly Marketing Rundown - February 2nd, 2024
Weekly Marketing Rundown - February 2nd, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about changes to Google responsive search ads, updates to conversion tracking for Reddit ads, and more. Let's dive in.  Google Announces Updates to Responsive Search Ads Google announced a few updates on Thursday to responsive search ads.  - After positive results in early testing, Google will roll out an update that allows Google Ads to move your second headline to the first description slot if it is predicted to improve performance. Pinning assets will prevent this from happening.  - You can now have 3 headlines and 2 descriptions set at the campaign level. These assets can be scheduled or pinned to specific positions.  - When opted into account-level automated assets, dynamic assets can be shown alongside or in place of manually created assets when it's predicted to improve performance.  For more on this, click the link below: https://www.linkedin.com/posts/ginnymarvin_drive-more-performance-from-ai-powered-search-activity-7158851996626681856-JQA_/ Reddit Announces Tealium as 1st Conversions API Partner With its IPO coming soon, Reddit has partnered with Tealium to improve its analytics capabilities. Reddit has been working hard to increase its ad offerings to advertisers over the past few years. This combination of Tealium's data management capabilities with the conversions API should improve advertisers' abilities to track effectively while remaining in compliance with data laws around the world.  For more on this, click the link below: https://www.socialmediatoday.com/news/reddit-announces-first-conversions-api-partner/706247/ Google is showing TikTok Videos in Featured Snippets TikTok videos have recently been spotted in two new high-profile areas - Google's search featured snippets and search generative engine (SGE) previews. If this becomes more common, it would mean an increased importance on TikTok videos in terms of an organic marketing strategy across other platforms. Though new platforms/sites like TikTok are becoming important SEO tools, the fundamentals of creating solid, SEO-optimized content are the same. Create high-quality content that answers your audience's questions.  For more on this, click on the link below: https://searchengineland.com/google-showing-tiktok-videos-in-sge-featured-snippets-437074 Study: American Social Media Use (Pew Research) Pew Research released a report this week detailing the social media use of the American population. The report includes great information on platform usage, demographics, and more. Some significant findings: - 83% of adults report using YouTube - 68% report using Facebook, 47% reported using Instagram - 78% of 18 to 29-year-olds say they use Instagram To access the full report, click the link below: https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: February 2nd, 2024
0
Weekly Marketing Rundown - December 15th, 2023
Weekly Marketing Rundown - December 15th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about multiple Meta ads updates, GA4 enhanced conversions, and more. Let's dive in.  Multiple New Meta Ads Updates Over the last week, Meta has released multiple updates to its ad platform. Some of the most notable are  - Meta is starting to roll out the ability to connect multiple WhatsApp numbers to a page - Custom Audiences that use URL or custom parameters in the audience definition may be restricted by the Meta Business Tools, meaning it will likely take longer for the audience to populate.  - Ads Manager now suggests a minimum audience size that is needed for your ad set to exit the learning phase when optimizing for specific events For more on this, click the links below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7140640218918854656-xoQX/?utm_source=share&utm_medium=member_ios https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7138838656416374784-m5t5/?utm_source=share&utm_medium=member_ios Enhanced Conversions Coming to Google Analytics 4 Google Analytics 4 is getting a massive upgrade to its attribution abilities, with enhanced conversions on the way. Enhanced conversions, which were already possible to set up in Google Ads, help better track and attribute conversion credit across multiple steps of a user journey. For example: a user (while signed in to Google) sees an ad on Facebook and goes to the website but doesn't buy anything. The next day, the same person clicks on a Google search ad and makes a purchase. With enhanced conversions, credit will be shared across both platforms. Under previous GA4 settings, it would have registered the above activity as two separate users and would've given full conversion credit to Google.  For more on this, click the link below: https://www.linkedin.com/feed/update/urn:li:activity:7140597070473732096/ Instagram Adds New Options to Simplify Live Streaming via Third-Party Tools Using a professional account, Instagram users can now go live via third-party tools using a stream key. The stream key can be found in the Create menu on the desktop app. A preview will be available on your computer so you know exactly how it will look once you go live.  For more on this, click the link below: https://www.socialmediatoday.com/news/instagram-adds-new-options-to-simplify-live-streaming-via-third-party-tools/702450/ Teens, Social Media and Technology 2023 (Pew Research Center) The Pew Research Center has released an annual report on youth social media and technology use. Here are some of the larger findings from the report: - Roughly nine in ten teens say they use YouTube - Majorities of teens ages 13 to 17 say they use TikTok (63%), Snapchat (60%) and Instagram (59%) - Facebook usage is higher among teens in lower-income households - Nearly half of teens say they use the internet “almost constantly". - Most teens have or have access to a smartphone (95%), a desktop or laptop computer (90%), or a gaming console (83%) For more on this, click the link below: https://www.pewresearch.org/internet/2023/12/11/teens-social-media-and-technology-2023/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: December 15th, 2023