Weekly Marketing Rundown - February 2nd, 2024

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Weekly Marketing Rundown - February 2nd, 2024

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about changes to Google responsive search ads, updates to conversion tracking for Reddit ads, and more. Let's dive in. 


Google Announces Updates to Responsive Search Ads

Google announced a few updates on Thursday to responsive search ads. 

- After positive results in early testing, Google will roll out an update that allows Google Ads to move your second headline to the first description slot if it is predicted to improve performance. Pinning assets will prevent this from happening. 

- You can now have 3 headlines and 2 descriptions set at the campaign level. These assets can be scheduled or pinned to specific positions. 

- When opted into account-level automated assets, dynamic assets can be shown alongside or in place of manually created assets when it's predicted to improve performance. 

For more on this, click the link below:

https://www.linkedin.com/posts/ginnymarvin_drive-more-performance-from-ai-powered-search-activity-7158851996626681856-JQA_/


Reddit Announces Tealium as 1st Conversions API Partner

With its IPO coming soon, Reddit has partnered with Tealium to improve its analytics capabilities. Reddit has been working hard to increase its ad offerings to advertisers over the past few years. This combination of Tealium's data management capabilities with the conversions API should improve advertisers' abilities to track effectively while remaining in compliance with data laws around the world. 

For more on this, click the link below:

https://www.socialmediatoday.com/news/reddit-announces-first-conversions-api-partner/706247/


Google is showing TikTok Videos in Featured Snippets

TikTok videos have recently been spotted in two new high-profile areas - Google's search featured snippets and search generative engine (SGE) previews. If this becomes more common, it would mean an increased importance on TikTok videos in terms of an organic marketing strategy across other platforms. Though new platforms/sites like TikTok are becoming important SEO tools, the fundamentals of creating solid, SEO-optimized content are the same. Create high-quality content that answers your audience's questions. 

For more on this, click on the link below:

https://searchengineland.com/google-showing-tiktok-videos-in-sge-featured-snippets-437074


Study: American Social Media Use (Pew Research)

Pew Research released a report this week detailing the social media use of the American population. The report includes great information on platform usage, demographics, and more. Some significant findings:

- 83% of adults report using YouTube

- 68% report using Facebook, 47% reported using Instagram

- 78% of 18 to 29-year-olds say they use Instagram

To access the full report, click the link below:

https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below. 

https://linktr.ee/kavanahmedia

Author: Sean Ralls

Article Published: February 2nd, 2024

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