In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about auto-applied recommendations with Meta ads accounts, Google Ads' new conversational AI experience, and more. Let's dive in.
Meta is now allowing advertisers to view and edit auto-applied recommendations on their ad accounts. Navigate to 'Account Overview' in Business Manager. From there, you can choose to enable or disable recommendations related to audience, creative format, and more.
For more on this, click to read the link below:
Google's AI model "Gemini" is being rolled into the Google Ads interface globally. This new update will allow advertisers to chat with an AI to create ad campaigns in conversational language. Gemini will help advertisers craft both text and images with excellent ad strength - advertisers will see and approve any assets before a campaign goes live. This is a massive update that will hopefully accomplish two things - increase the speed of campaign creation for advertisers without a drop in quality and lower the barrier of entry for those new to the platform.
For more on this, click to read the links below:
Meta has officially opened the option to use Advantage Detailed Targeting on all campaign types. Campaign types that can now use this feature are campaigns that are optimized for Impressions, Video views, Reach, Engagement, Ad Recall lift, Leads, Link clicks, or Landing page views.
As always, it's important to note that using this feature will result in you giving up some control over who sees your ads. If you're targeting conversions more on the bottom end of the funnel, this probably doesn't matter. On ads designed for the top of the funnel, however, you may want to continue using tighter audience controls.
For more on this, click the link below:
Apple is testing a slew of new emojis, which are expected to be available to the public as soon as March. 118 additional emojis are expected.
For a list of the coming emojis, including a few previews, click the link below:
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Author: Sean Ralls
Article Published: January 26th, 2024