Weekly Marketing Rundown - January 19th, 2024

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Weekly Marketing Rundown - January 19th, 2024

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about updates to Meta Ads, changes with Google Ads support, and more. Let's dive in. 


New Meta Ads Updates

Meta has released multiple ad updates over the last week. Below are some of the most notable:

- 'Expand image', a new generative AI feature for Meta Ads is appearing in more ad accounts. You can find it as an Advantage+ creative enhancement. When turned on, Meta may automatically expand your image to fit more placements.

- Meta is renaming 'Meta Business Accounts' into 'Business Portfolios'. The functionality is expected to remain the same for now. 

- You can now connect multiple WhatsApp numbers to your Facebook Page.

- Facebook profile feed is now a placement for ad targeting

For more on this, click on the links below:

https://www.linkedin.com/posts/bramvanderhallen_facebookads-ai-digitalmarketing-activity-7153010022459842562-0uXm/?utm_source=share&utm_medium=member_ios

https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7152649825123991552-A30z/?utm_source=share&utm_medium=member_ios

https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7153782306225229824-ZMqD/?utm_source=share&utm_medium=member_desktop


Google is Firing Hundreds of Ad Sales Employees

This week, Google announced plans to let hundreds of employees from their ad sales team go. 

Reaching support to resolve issues with Google Ads has always been a struggle, but in the long term, this change might not make it worse. According to Google Ads Liaison Officer Ginny Marvin, “I do think Support is an area where LLMs/Google AI will be able to make big strides in improving experiences. That’s not happening yet, but work is underway.” It's not known at this moment exactly when the changes will be going into effect. 

For more on this, click the link below:

https://searchengineland.com/google-ads-lays-off-staff-support-crisis-436589


Google Releases New Information to Help Advertisers Prepare for Consent Mode Updates

If you are an advertiser who currently advertises in Europe or one who plans to in the future, you need to ensure you have your consent mode settings up to date. If you're already using consent mode and a Google-certified CMP, you may be good to go already. If not, you'll need to act before March to stay in compliance with EU regulations and collect data from your ad campaigns. 

For more on this, click the links below:

https://support.google.com/google-ads/answer/14505993

https://www.linkedin.com/posts/ginnymarvin_today-weve-shared-an-important-update-on-activity-7153797062625521664-rswN/?utm_source=share&utm_medium=member_ios


Chat GPT Working Towards A Video Feature

OpenAI CEO Sam Altman recently stated on a podcast with Bill Gates that ChatGPT will soon have video capabilities. He didn't give a timeline on when the video feature would roll out to the public but did say GPT-5 should be released within the year. 

For more on this, click the link below:

https://mashable.com/article/chatgpt-video-features-plus-gpt-5-this-year


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below. 

https://linktr.ee/kavanahmedia

Author: Sean Ralls

Article Published: January 19th, 2024

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