Weekly Training

In this episode, Jon will demonstrate some of the cool builtin and changeable reports within Google Analytics Version 4. You can create your own dashboard of only the areas and data that you need for your work. To watch this training, go to: https://youtu.be/VHC18zT8inE

In this episode, Jon will share some new ad examples and campaigns from different partners around the world. We hope that these examples can be a help to your digital engagement efforts. To view them and download, go to https://kavanahmedia.com/ad-resources To watch this training, go to: https://youtu.be/XkgQSv0Fw60

In this episode, Jon will share the tremendous resources available to leverage Google Ad Scripts. From reporting, changing ads, etc. there is a lot of powerful scripts available for free. Click here to watch the training: https://youtu.be/UfcABXL-808

In this episode, Jon will share how the Google Ad Interface is changing for the better. If you are using or are interested in using Google Ads, this training will show you how things are grouped together easier for your usage.  To watch the video of this training, go here: https://youtu.be/DO36FDcHC9M

In this episode, Jon will be introducing Joel Overstreet who is one of the newest additions to the Kavanah team. Joel is super talented, a creative, and 95% deaf. We are excited to introduce him and how he is allowing God to use him to help change the world. To watch this interview, go here: https://youtu.be/Ckm0PEOKRqA

In this episode, Jon will share how to make, customize, install, and even use an embed option of your Facebook page all on your own ministry website. With tons of options of customization, this can be a very beneficial tool to your digital engagement efforts. To watch this training on YouTube, go here: https://youtu.be/vemcJ_0v3OM

In this episode, Jon will demonstrate how to create an special audience of website visitors to be able to retarget within Meta. Using scroll depth, time on page, etc. you can create High Quality Events that will then use the "Sales" objective within Meta. To watch this training, go to: https://youtu.be/9P4RHoPeOBU

In this episode, Jon will share several ways to create custom (and lookalike) audiences within the Meta Ads Platform. To watch this training video, click here: https://youtu.be/voaRhDUg93c

In this episode, Jon will address how the legal framework and protections of different social media companies are being challenged. The ramifications of potential law changes, algorithm changes, as well as what we can do to keep using these tools for God's Kingdom are addressed. To watch this training, go to: https://youtu.be/vD9htSSdMX8

In this episode, Jon will demonstrate the steps needed to create a messaging ad within the new, Meta Ads Manager. To watch this training, click here: https://youtu.be/PtOpgm3HKB8

In this training, Jon will start a 2 part video series on creating Meta ads. With new objectives and options, much has changed in Meta Ads creation, and this training will explain the new objectives and "Reach and Frequency" option. To watch the training, go to: https://youtu.be/asgfKQL6JzI

In this episode, Jon will share several thoughts and principles that he and the Kavanah team have learned from running thousands of ads on different channels. To watch this training, go to: https://youtu.be/2ciDHepfL-A