Weekly Marketing Rundown - June 7th, 2024
Weekly Marketing Rundown - June 7th, 2024
Hi everyone,
In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, a recap from Google Marketing Live, and more. Let's dive in.
Facebook and Instagram Embrace Their New Role as Video Platforms
In a recent shift, Facebook and Instagram have redefined themselves primarily as video platforms. This strategic pivot comes as both platforms report significant increases in video consumption. On Facebook, users are now spending an average of 17 minutes daily watching videos, while Instagram users dedicate about 21 minutes each day to video content. This transition underscores the growing dominance of video in social media engagement and the platforms' efforts to capture audience attention through dynamic visual content.
Meta, the parent company of both platforms, is enhancing its video features to compete more effectively with other video-centric social media like TikTok and YouTube. This includes improving the user experience for watching and creating videos, emphasizing short-form content such as Reels on Instagram, and integrating more advanced video editing tools. These updates reflect Meta's strategy to boost user engagement and attract more advertisers by leveraging the increasing preference for video content among users.
For more on this, click the link below:
https://www.marketingbrew.com/stories/2024/06/03/facebook-and-instagram-are-officially-video-platforms
Instagram Tests Unskippable Video Ads in Feeds
Instagram is conducting tests on unskippable video ads in user feeds, a potential shift in its advertising model that could impact user experience. The platform is exploring the effectiveness of these ads, which users cannot skip, in capturing audience attention and driving engagement.
This move indicates Instagram's ongoing efforts to refine its advertising strategies and monetization methods. However, the introduction of unskippable video ads raises questions about user satisfaction and acceptance. As the platform evaluates the outcomes of these tests, users and advertisers alike will be closely monitoring the implications for their Instagram experience and marketing efforts.
For a full update from Google Marketing live, click the link below:
https://searchengineland.com/instagram-unskippable-video-ads-feed-test-442856
Meta Faces 11 EU Complaints Over Personal Data Usage for AI Model Training
Meta, the parent company of Facebook, is under scrutiny in the European Union with 11 complaints filed against it for allegedly using personal data to train artificial intelligence (AI) models without proper consent. The complaints, lodged by privacy advocacy groups across multiple EU countries, raise concerns over Meta's practices in harvesting user data to refine AI algorithms, potentially violating the bloc's strict data protection laws. The complaints come amidst heightened regulatory scrutiny globally over tech giants' data handling practices, marking another chapter in the ongoing debate over the balance between innovation and privacy.
The complaints highlight growing concerns about the transparency and ethics of AI development, particularly in the realm of social media platforms. Meta's vast user base provides a rich trove of data that can be utilized to train AI models, but the allegations suggest a lack of clarity regarding how this data is collected, stored, and used. As the EU continues to enforce stringent data protection regulations, the outcome of these complaints could have significant implications not only for Meta but for the broader tech industry, setting precedents for data privacy and AI development practices in the digital age.
For more on this, click the link below:
https://www.reuters.com/technology/meta-gets-11-eu-complaints-over-use-personal-data-train-ai-models-2024-06-06/
Google to Stop Indexing Non-Mobile-Friendly Sites After July 5th
Google has announced that starting July 5th, it will no longer index websites that are not mobile-friendly. Websites that fail to meet mobile usability standards will be excluded from Google's search index, potentially reducing their visibility and traffic.
This change highlights the importance of optimizing websites for mobile users, as more people rely on their smartphones for internet access. Google’s move is aimed at ensuring that search results prioritize sites that offer a seamless and accessible experience across all devices. Website owners are encouraged to review and update their mobile compatibility to maintain their presence in Google’s search results.
For more on this, click the link below:
https://searchengineland.com/google-wont-index-sites-that-do-not-work-on-mobile-devices-after-july-5th-442851
OpenAI Teams Up with Big Players, Tapping into New Data Sources
OpenAI is teaming up with a bunch of big names, from industry giants to academic institutions. These partnerships mean that OpenAI's bots now have access to a ton of fresh data that was previously off-limits. These new data sources will only aid the algorithm in becoming that much more intelligent.
All of this data also benefits those utilizing digital engagement as well. Kavanah Media has partners who have built custom ChatGPT instances for their teams to use in online correspondence. The tools have dramatically reduced the time it takes to write quality in depth answers to questions they receive.
For more on this, click the link below:
https://searchengineland.com/openais-growing-list-of-partnerships-442974
Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.
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Author: Yari Soto and Cody Adams
Article Published: June 7th, 2024
