Weekly Training

In this week's episode, Jon will share tips and tricks to build "social proof" in your marketing, websites, etc. so that those who are seeking do not feel alone.  To watch this training, go to: https://youtu.be/I_L9K2buyT4

Weekly Marketing Rundown - October 20th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about a new budget feature for Meta ads, cultural moments ads on YouTube, and more. Let's dive in.  Meta Announces Budget Scheduling for Ads Manager Meta has begun rolling out testing this week for budget scheduling, a long-awaited ads feature that allows advertisers to schedule, in advance, an increase in spending during specific time periods. After the scheduled peak period ends, the ad spend would automatically go back to where it was prior to the scheduled increase. This update has been requested for quite some time now, especially by e-commerce advertisers looking to schedule spending changes during the holiday season.  For more on this, click on the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7120782187599155201-C0Jg/?utm_source=share&utm_medium=member_ios YouTube's AI-Powered Ads Now Let You Target "Cultural Moments" Earlier this week, YouTube announced a new ads package called "Spotlight Moments". This new feature, in theory, will highlight the most popular videos in certain cultural moments (holidays, major events, etc.) and allow advertisers to target those specific videos with their ads. For example, Google's AI examines thousands of videos around Thanksgiving and finds that videos a, b, and c are some of the most popular videos at the time related to Thanksgiving. The advertiser, using Spotlight Moments, would be able to serve ads across those popular Thanksgiving-related videos. This package is still being tested by a limited number of advertisers, with the date of a full release still unknown.  For more on this, click below: https://techcrunch.com/2023/10/16/youtube-gets-new-ai-powered-ads-that-let-brands-target-special-cultural-moments/ Meta Introduces Option Allowing Instagram Users to See and Disconnect Specific Third-Party Tracking Meta has released a new update for Instagram allowing users to review which businesses are sharing information with Instagram, disconnect specific sources of activity, or clear all collected information. You can find this feature within the platform’s Accounts Center under the name "Activity Off-Meta Technologies". For more on this, click below: https://www.theverge.com/2023/10/17/23921095/meta-disconnect-data-websites-send-to-instagram TikTok Announces All Videos Will Have Default Auto Captions Starting next month, all videos on TikTok will have auto-captions enabled. Previously auto-captions had to be turned on, but now, the switch is completely removed. Creators will still have the ability to edit or delete captions after posting a video.  For more on this, click below: https://www.socialmediatoday.com/news/tiktok-announces-all-videos-auto-captions-default/696632/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ X (Formerly Twitter): https://twitter.com/KavanahMedia   Authors: Sean Ralls Article Published: October 20th, 2023

Weekly Marketing Rundown - October 13th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates coming to Meta ads, a new first-party data tool for Google Ads, and more. Let's dive in.  New Features Coming to Meta Ads Meta announced a slew of updates this week for advertisers. Highlights include: - Reach & Frequency buying is now called 'Reservation' - Brand Surveys to survey your audience - CTA button on Instagram Stories ads are being replaced by a movable link sticker For more on this, click on the links below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7117769822498631680-5hD9/?utm_source=share&utm_medium=member_desktop https://www.jonloomer.com/reservation-buying-type-replaces-reach-and-frequency/?inf_contact_key=74a3237025b324f15c85897cbfdab89616358d5485884e2f31e6019a0d26c8b0 Google Announces Google Ads Data Manager (GADM) This week, Google announced the launch of their new product 'Google Ads Data Manager'. The purpose of this is to simplify your data management, specifically first-party data. GADM is expected to make it easier to use enhanced conversions and customer match on your account by housing first-party data from multiple sources in the same place. It's unclear when this feature will be available to everyone, but Google as already started rolling it out to select accounts.  For more on this, click the links below: https://adage.com/article/digital-marketing-ad-tech-news/google-launches-ad-measurement-brands-post-cookie-era/2521691?utm_medium=social&utm_source=linkedin&utm_term=ad+age&utm_content=c8043c03-f733-4316-b618-79b0907aba51 https://www.linkedin.com/posts/bramvanderhallen_googleads-google-digitalmarketing-activity-7117914541383901184-fH-N/?utm_source=share&utm_medium=member_ios Major Social Networks Warned by EU Over Disinformation Social media powerhouses Meta, X, and TikTok have all been warned by the European Union over disinformation related to the ongoing war between Israel and Hamas. According to TechCrunch, "...disinformation is not illegal in the EU per se. However, the EU’s Digital Services Act (DSA) puts an obligation on X — as a so-called very large online platform - to mitigate risks attached to harmful falsehoods as well as to act diligently on reports of illegal content." The DSA is fairly new so it's not clear at this moment exactly how any sort of punishment would look should these platforms unsuccessfully moderate content in the EU.  For more on this, click the links below: https://techcrunch.com/2023/10/10/eu-dsa-warning-elon-musk-x/ https://www.cnbc.com/2023/10/12/europe-gives-tiktok-24-hours-to-respond-about-israel-hamas-war-misinformation.html https://thehill.com/policy/technology/4251157-eu-urges-meta-vigilant-removing-illegal-content-from-platforms/ How Attribution Can Work on CTV Ads Ever wonder how attribution works through connected TV (CTV) ads? Search Engine Land wrote an informative yet simple article on how this can work in collaboration with services such as MNTN.  https://searchengineland.com/cracking-the-code-on-accurate-attribution-for-connected-tv-433077?utm_source=hootsuite&utm_medium=social&utm_content=sponsored Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ X (Formerly Twitter): https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: October 13th, 2023

In this episode, Jon shares about how the length of your content "Bite, Snack, Meal" can make a dramatic impact on your digital engagement efforts. To watch this training, go to: https://youtu.be/UOzcF0Fpafw

Sometimes what we are asking for is not the right thing at the right time. In this episode, Jon will be sharing about the different components that go in to a good "ask". To watch this training, go here: https://youtu.be/REraMRLq1L0

Weekly Marketing Rundown - Oct 6, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about multiple social networks planning to offer ad-free subscriptions, new generative AI tools for Meta advertisers, and Gmail's effort to cut down on spam mail in your inbox. Let's dive in.  Meta Plans to Launch an Ad-Free Subscription Model for EU Users Pay for a subscription, or consent to personalized advertising? This is the question users of Meta's social media platforms will likely be forced to answer in the very near future. Per the Wall Street Journal, Meta is planning on launching an ad-free subscription model for users within the European Union. The plan is set to start at $14 per month for Instagram, with the payments going as high as $17 to access both Facebook and Instagram on desktop.  Meta has paid out hundreds of millions of dollars in fines to the EU so far as a result of the EU's data privacy laws (GDPR). As it stands, Meta is currently in violation of these rules. It's unclear whether this shift to a subscription model will satisfy EU regulators or not.  For more on this, click to read the articles below: https://techcrunch.com/2023/10/03/meta-subscription-vs-consent/ https://www.wsj.com/tech/meta-floats-charging-14-a-month-for-ad-free-instagram-or-facebook-5dbaf4d5?mod=hp_lead_pos5 TikTok is Testing an Ad-Free Subscription Model  TikTok is testing an ad-free subscription model for their platform. As of now, the service is priced at $5 a month, roughly 1/3 the price of the rumored fee for Meta's ad-free subscription in Europe. According to TechCrunch, TikTok officials have stated that they are "testing this product but only in a single, English-speaking market outside the U.S." TikTok denied reports that this is coming to the United States.  For more on this, click to read the article below: https://techcrunch-com.cdn.ampproject.org/c/s/techcrunch.com/2023/10/02/tiktok-begins-testing-4-99-ad-free-subscription-tier/amp/ Gmail Will Require Verification for Bulk Email Senders in 2024 In an effort to crack down on inbox spam, Google will require verification for bulk email senders to Gmail starting in 2024. Bulk email senders are defined by them as people sending 5,000 or more emails daily to Gmail accounts. On top of authentication, emails will be required to have a single-click opt-out function attached. For more on this, click to read the article below: https://www.linkedin.com/news/story/google-cracks-down-on-gmail-spam-5793588/ Meta Announces New AI Tools for Advertisers Earlier this week, Meta unveiled new generative AI capabilities tailored for advertisers. These features help advertisers leverage AI for crafting backgrounds, enlarging images, and producing multiple iterations of ad text from their initial content. This introduction of new tools comes shortly after Meta Connect, the company's recent event, where they showcased various generative AI products such as stickers, editing tools, and smart glasses in partnership with Ray Ban, alongside the unveiling of the Quest 3 mixed-reality headset. For more on this, click to read the article below: https://techcrunch.com/2023/10/04/meta-debuts-generative-ai-features-for-advertisers/ https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitaladvertising-digitalmarketing-activity-7115706298213494784-VGlx/?utm_source=share&utm_medium=member_ios Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ X (Formerly Twitter): https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: October 6th, 2023

In this first episode of a series of marketing philosophy concepts, we will dive in to the concept of color theory and how it can help or hinder your marketing and messaging. To watch this training, go to: https://youtu.be/DJyAdYTBYds

Weekly Marketing Rundown - September 29th, 2023 Hi everyone,  In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about changes to targeting in Meta Ads, a new tool for developers to build custom chatbots, and a new metric to track with Instagram Reels. Let's dive in.  Meta Removes Option to Turn Off Advantage Detailed Targeting for Traffic Ads This week, Meta has begun removing the ability to toggle Advantage Detailed Targeting off in your traffic ads. For those of you who don't know, Advantage Detailed Targeting (when on) gives the algorithm the ability to expand beyond your detailed targeting metrics if it believes it will improve performance. This is just one of many updates Meta has introduced in the last 6 months removing controls from the advertiser, forcing an increased dependence on the algorithm to target the correct individuals.  For more on this, click on the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitaladvertising-digitalmarketing-activity-7113132093441720320-7mKM/?utm_source=share&utm_medium=member_ios Meta Releases "Ai Studio" to help Developers Build Custom Chatbots Earlier this week at their annual Connect developer conference, Meta released Ai Studio. According to an article by Tech Crunch, Ai Studio is "a platform that’ll let businesses build AI chatbots for the company’s various messaging services, including Facebook, Instagram and Messenger.". The chatbots will use custom-built Ai made to better reflect your organization and the individuals who might have typically responded to messages before.  For more on this, click the link below: https://techcrunch.com/2023/09/27/meta-debuts-ai-studio-to-let-developers-build-custom-chatbots/ Instagram Reels Introduces Watch Time Metric Earlier this week, Instagram introduced a new metric allowing users of the app to see how much time has been spent watching their reel. This has been a long-anticipated update, as this metric has been available on other video platforms such as YouTube for a long time now.  For more on this, click the link below: https://twitter.com/ahmedghanem/status/1707471911800733778 Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Author: Sean Ralls Article Published: September 29th, 2023

Aldification. A word we just made up, but also a concept about doing less to see more results. The supermarket Aldi is a great example of this and one that we can learn from in our digital engagement efforts. To watch this content, go to: https://youtu.be/7ssJ_P_DMNw

Weekly Marketing Rundown - September 15th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about a potential shift in social media companies' ability to moderate content, Meta verified for businesses, and a new plugin integrating WordPress with the fediverse. Let's dive in.  The Supreme Court and the Future of Social Media Moderation Coming this next week, the United States Supreme Court will have to decide on whether or not to hear a case about social media companies' rights to lawfully remove content that violates their terms of service. This comes to the Supreme Court in the form of two cases. A ruling in the state of Texas stated that social media companies can't remove content that violates their rules, while a recent ruling in Florida stated that they can.  This has the potential to radically shift the social media landscape. If the Supreme Court hears the case and finds that companies can't remove content that violates their rules, it would likely trigger one of the biggest shifts in the history of social media use. Legal precedent appears to be on the side of the social media companies, but only time will tell how this specific situation will pan out.  For more on this, click the read the article below: https://news.yahoo.com/future-of-social-media-headed-for-supreme-court-220202010.html?guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAACWPoTU1NwE2Mau-osznLlFlIa-5k2R-_tnwvAozIFViprWqvmX974f4R8MQ7_oIeMvoAQyWhvckrw1o1GS4dn_9P0QESmlSvJm61pynnWeggO9sTRcM1dQRv-38l9p3JQUuRGAf5ChJjAvWbOrkZbVgix7vxQl07xvFyxpytBX6&guccounter=2 Meta Verified Coming to Businesses Meta is expanding Meta Verified to businesses on Facebook, Instagram, and WhatsApp. Businesses can purchase a subscription for $21.99/month per Facebook page or Instagram account or $34.99/month for both. The program offers a badge, better reach, and impersonation protection. Eligibility criteria include phone, email, or domain name verification and minimum activity. The program aims to give users better placement in search results and recommendations. The new feature should start rolling out in the next few weeks. For more on this, click the link below: https://techcrunch.com/2023/09/19/meta-is-expanding-its-verification-program-to-businesses/ WordPress is Coming to the Fediverse WordPress recently released version 1.0.0 of the ActivityPub plugin, allowing bloggers to connect their WordPress sites to other social media platforms on the fediverse like Mastodon. This plugin enables bloggers to receive updates from all authors on their blogs and lets users follow bloggers on other platforms and see their posts directly on those feeds. Within 15 minutes, published posts will appear in your home feed. The plugin is compatible with many tested federated platforms. For those of you who don't know, the fediverse is a decentralized social network that allows users to have an account on one service and post on other services. For more on this, click the link below: https://mashable.com/article/wordpress-activitypub-fediverse Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: September 22nd, 2023

Weekly Marketing Rundown - September 15th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about outages within Meta ads, phishing attacks targeting business accounts as well as updated plans for WhatsApp and Instagram. Let's dive in.  Major Outages Across Meta Ads Earlier this week, major outages were reported all across Meta's ad suite. You may have had trouble seeing any data and in some cases found ads turned off that you hadn't touched. The issues appear to be resolved at this point. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-meta-activity-7107805435193114625-rAvy/?utm_source=share&utm_medium=member_desktop Phishing Attacks in Facebook Messenger Targeted 100K business accounts per week Over the last few weeks, there has been an uptick in phishing attacks going after Facebook business accounts. These realistic-looking messages were being sent via compromised accounts, giving many the impression that it was Meta themselves sending the phishing message. We at Kavanah can't stress enough the importance of being vigilant when online, as well as the use of two-factor authentication to protect your accounts. For more on this, click on the link below: https://www.bleepingcomputer.com/news/security/facebook-messenger-phishing-wave-targets-100k-business-accounts-per-week/ Meta Says They Are Not Planning to Add Ads on WhatsApp Contrary to a recent report by the Financial Times, Meta has stated that they are neither testing, working on, nor have any plans to include advertising on WhatsApp at this time. Many have expected Meta to include advertising on WhatsApp, which would give advertisers the ability to reach its 2 billion daily active users. Currently, Meta monetizes the app through WhatsApp business, which has over 200 million monthly active users.  For more on this, click the link below: https://techcrunch.com/2023/09/14/meta-says-not-planning-ads-on-whatsapp/?guccounter=1 Instagram Adds a Following Filter in the Reels Tab Instagram has added in a filter in it's feed allowing users to watch reels only from people they follow. For those that want to, you can switch easily by tapping the button at the top left of your screen on mobile. Ads can still appear in this new feed.  For more on this, click the link below: https://www.socialmediatoday.com/news/instagram-adds-following-filter-reels-tab/693646/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: September 15th, 2023

Failure is a part of life, and in this week's episode, Jon will be sharing how not only failure, but sharing about those failures, can help a community move forward and see success. To watch this episode, go here: https://youtu.be/UrTOWrxP658