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Episode 7 - Why A Follow-Up System Is Important

On The Show Today You Will:

- Meet Chris, who is one of the lead developers and designers of a follow-up system called "Disciple Tools"

- Learn why follow-up systems are important

- Why Disciple Tools was created

- What security thoughts have gone into this follow-up system


To know more about Disciple Tools, you can go to



Episode 6 - How A European Mission Team Began To Find Seekers Using Media

On The Show Today You Will Learn:

- What brought this team to want to try using media to find seekers

- The first thing they did to get started (and the unexpected result)

- How God has blessed them so far

- Advice they have for other teams looking to get started using media to find seekers


Episode 5 - How To Have An End-To-End Strategy In Mind

On the Show Today You’ll Learn:

- Compare digital marketing to fishing
- Compare digital marketing to a real conversation
- How to move someone through a marketing funnel via Awareness --> Engagement --> Spiritual Lead --> Conversion
- Trigger actions
- How to follow-up with users who have completed a certain action (e.g., download the Bible) with Facebook custom audiences and ads
- How to keep the conversation going with a warmer and more interested audience


Episode 4 - What To Expect Paid Ads To Cost

In today's episode you will learn:

1. How the bidding process works

2. How bidding, placement, relevance, and audience selection can impact costs

3. What ad objectives are working right now at the lowest costs


Episode 3 - Important Metrics To Be Monitoring When Running An Ad Campaign

On the show today you'll learn:

-Key Objectives When Creating Content

-What Metrics You Should Be Monitoring When Running An Ad Campaign

-What Different Metrics Are Including Relevance, Clicks, Conversions Rate, Frequency, and more

-What To Do About Ad Fatigue 

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