The Christian Media Marketing Podcast, hosted by Jon Ralls of Kavanah Media, is a leading podcast in the Christian Digital Marketing industry. Whether you need help with your digital marketing strategies, marketing campaign management, or simply to stay up to date in the constantly changing social media marketing landscape, this podcast is for you.

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About the Host - Jon Ralls

Jon is the founder of Kavanah Media, a full service Christian digital marketing agency specializing in social media ad management, search engine marketing, and more! He has been working with clients and students for the last 15 years in the Communications and Media Industries. After spending almost a decade working and living overseas in Taiwan, he and his team are working with clients from all around the world.

Follow Kavanah Media online for the most up-to-date news surrounding Christian Digital Marketing.

Facebook: https://facebook.com/kavanahmedia/

Twitter: https://twitter.com/KavanahMedia

LinkedIn: https://linkedin.com/company/kavanahmedia


 

Episode 162 - How To Use Frequency In Your Custom Audiences

In this episode, Jon will show how to use the frequency of a custom event from the pixel to create highly tuned and focused custom audiences. These audiences can be used for lookalike audiences or even just run ads to them for a very low ad spend.

To see this training, go to: https://youtu.be/hBgB9Atm1I4


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Episode 161 - How To Know Your Audience and Create Compelling Ads

In this episode, Jon will share questions and ways to better understand your target audience and how this can shape the "offer" and the content of your ads. To watch this training, go to: https://youtu.be/5TiUsN1cJKA


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Episode 160 - Data Privacy, Protection, and the Law

In this episode, Jon will talk through different data privacy and protection issues that are becoming more prevalent. Different laws, platforms, and rules can make this a challenge, so Jon addresses some of the areas you may need to address.

To watch this training, go to: https://youtu.be/i3eMRC4G9PE


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Episode 159 - How To Create Heat Maps And More In Google Ads

In this episode, Jon will share a tool and script that allows you to see how your Google Ads are working using a heat map and other data.

To watch the training video, click here: https://youtu.be/f3cKRd2UvdQ

To see the script and instructions, go to: https://www.brainlabsdigital.com/marketing-library/heat-maps-script/

To download and copy the spreadsheet, go to: https://docs.google.com/spreadsheets/d/19OsCHG5JE_TqHHCZK1HNXyHizrJZ0_iT6dpqUOzvRB4/edit#gid=1022438191


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Episode 158 - One To Many Global Partnership Opportunity

In this episode, Jon shares the overall "One to Many" global partnership opportunity. The why, how, and even who of a global movement of digital engagement partnerships to help finish the task.

To see the presentation, click here: https://youtu.be/aHCkuHAW6bc


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