Christian Media Marketing Podcast

On the Show Today You’ll Learn:

- Compare digital marketing to fishing
- Compare digital marketing to a real conversation
- How to move someone through a marketing funnel via Awareness --> Engagement --> Spiritual Lead --> Conversion
- Trigger actions
- How to follow-up with users who have completed a certain action (e.g., download the Bible) with Facebook custom audiences and ads
- How to keep the conversation going with a warmer and more interested audience

In today's episode you will learn:

1. How the bidding process works

2. How bidding, placement, relevance, and audience selection can impact costs

3. What ad objectives are working right now at the lowest costs

On the show today you'll learn:

-Key Objectives When Creating Content

-What Metrics You Should Be Monitoring When Running An Ad Campaign

-What Different Metrics Are Including Relevance, Clicks, Conversions Rate, Frequency, and more

-What To Do About Ad Fatigue 

On the Show Today You’ll Learn:

- How a mission team used social media marketing to get a video in front of 3/4ths of a city
-  Lessons learned from doing M2DMM (Media to Disciple Making Movements)
- How dissatisfaction drove this team to try new things
- Advice for a team or church that is just getting started
- How to do an A/B test within your social media campaigns

On the Show Today You’ll Learn:

- Two mindsets that are critical to a Media to Movement methodology: Patience and Purpose
-  How to begin with the right expectations
- How to give the Facebook algorithm enough time to respond to your specified audience
- How to evaluate the frequency and costs of ads
- How to increase ad spend without breaking the Facebook algorithm
- What is the purpose that truly matters with ads and media
- Which objectives to choose for ads and why