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Episode 17 - End to End Strategy Roles - Responder

On The Show Today You Will:

- Learn About The Role of the Dispatcher in an End to End Media To Movements Strategy

- Learn About What Skills A Good Dispatcher Needs To Have

- Learn About How The Characteristics Of A Good Responder

- Learn About How To Not Argue, But To Instead "Put A Pebble" In Their Shoes


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Episode 16 - End to End Strategy Roles - Marketer and Content Creator

On The Show Today You Will:

- Learn About The Role of the Marketer and Content Creator in an End to End Media To Movements Strategy

- Learn About What Skills A Good Marketer Needs To Have

- Learn About How The Ads Are Just The First Part Of The Role

- Learn About How This Role Works With The Other Roles On A Team

 


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Episode 15 - Winning An Argument And Losing A Soul. How To Challenge Your Assumptions About Seekers And The Media To Reach Them

On The Show Today You Will:

- Learn About The Difference Between Cynics and Seekers Within Social Media Outreach

- Learn Why It Is Important To Build A Custom And Look-A-Like Audience For Targeting

- Learn About How It Is Important To Manage Your Ad Responses

- Learn About How To Challenge Your Assumptions About The Seekers And The Media Needed To Reach Them


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Episode 14 - Why Google Analytics Is Such A Powerful Tool & Some Filters You Can Use To Make It Better

On The Show Today You Will:

- Learn About Google Analytics (What It Is & Why It Is So Powerful)

- Learn About How Your Paid, Organic, and Direct Traffic Are Interacting On Your Site

- Learn About Filters That You Can Use To Make Your Data More Accurate


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Episode 13 - 7 FREE Tools To Help You Find Content & Know Your Audience

On The Show Today You Will:

- Learn about 7 (actually 8) FREE tools to help find content

- Twitter

- Feedly.com 

- Reddit

- Apple News

- Google Trends

- Google Ads Keyword Planner

- Quora

- Flipboard

 


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