Weekly Marketing Rundown - December 15th, 2023

Weekly Marketing Rundown - June 30, 2023   Hi everyone,   We hope you've had a great last week of June. In this week's edition of the Weekly Marketing Rundown, we'll talk about new Ai tools for Youtube, new Meta security updates, and more. Let's dive in.  Youtube Integrates Ai-Powered Dubbing Tool Youtube is partnering with Aloud, an AI-powered dubbing service, to dub videos into different languages automatically. Video dubbing used to be an expensive and time-consuming process, but now creators can do it for free with Aloud. YouTube is testing the tool with some creators right now. They're working on making the audio tracks sound more like the original creator's voice with better lip sync and emotion transfer. To read more about this new feature, click here: https://techcrunch.com/2023/06/23/youtube-integrates-ai-powered-dubbing-tool/ Engaged-View Attribution is Coming to Meta Meta has announced a new attribution setting called "Engaged View", in hopes that it will help advertisers better measure video ad performance.  To qualify as an engaged view conversion, the user must: - Watch 10 seconds of a skippable video ad OR 97% of the video if the video is less than 10 seconds long - Accomplish the set conversion action within 1 day of doing the above This attribution setting will be available using the sales, leads, or engagement objective types.  For more on this update, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-performance-video-activity-7079461885388972033-5YuY/ Meta is Giving Parents More Visibility into How Their Kids Use Social Media Meta is adding new safety features for teens using its social media apps, including parental controls on Messenger, alerts for taking breaks on Facebook, and nudges to stop scrolling on Instagram at night. They're also testing a feature on Instagram that limits interaction with non-followers. These updates come amidst increased scrutiny over the impact of social media on young users. Meta has already released an educational hub for parents on user safety tips. To read more, click the link below: https://www.cnn.com/2023/06/27/tech/facebook-messenger-parental-controls/index.html Meta Expands Reels Ad Options, Adds Simplified Music Tool for Reels Promotions Meta recently announced updates to Reels in ads, as advertisers are now able to run app promotion ads to reels on both Facebook and Instagram. Along with the update to Reels ads, Meta is testing music optimization in single image Reels ads, in hopes that it will increase engagement on this ad type  Short-form videos have taken off in recent years, and recent algorithm updates on Facebook and Instagram have suggested that Reels are a primary focus.  For more on this, read the article from Social Media Today below: https://www.socialmediatoday.com/news/meta-reels-ad-options-simplified-music-tool-promotion/653410/ iOS 17 Security Updates On the June 16th edition of the weekly marketing rundown (https://kavanahmedia.com/resources/62455/digital-marketing-rundown-june-16-2023), we discussed the implications of the new iOS security update that removes tracking parameters such as click id and UTMs from links opened in Safari's private browsing mode. Alongside advanced tracking protection, this new update includes features such as using Face ID to lock private browsing in Safari, auto-deleting verification codes, new Photos privacy permissions, and automatic check-in texts in Messages. These features will help users protect their personal data and provide an extra layer of safety. To read more about iOS 17, click below: https://9to5mac.com/2023/06/20/ios-17-security-features/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia  LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: June 30, 2023

Weekly Marketing Rundown - May 10th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta ads, simplified YouTube ad creation and more. Let's dive in.  New Updates to Meta Ads Meta Enhances Advertiser Tools with New AI-Driven Image and Text Generation Features: - Meta is expanding its toolkit for advertisers by integrating advanced AI features that include new image and text generation tools. These AI capabilities are designed to streamline the creation of engaging and dynamic ad content, enabling advertisers to produce high-quality visuals and copy more efficiently. With this new feature, advertisers will be able to input an image as a prompt, then Meta will generate multiple variations of the provided visual.  For more on this, click the link below: https://digiday.com/media-buying/meta-adds-more-ai-features-for-advertisers-with-new-image-and-text-generation-tools/ Meta renaming Advantage + within Ads Platform - Meta is revising its audience targeting strategy by renaming the 'Advantage+ audience' targeting to simply 'Audience', setting it as the new default method for audience targeting. This change simplifies the naming convention and suggests a shift towards more streamlined targeting practices. The new default setting will treat targeting inputs as 'suggestions', allowing Meta's algorithms to potentially expand audience selection to optimize ad performance. However, advertisers still have the option to use a more controlled setup where they can specify targeting parameters such as location, age range, gender, and custom audiences. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7193561825655824384-yV4e/?utm_source=share&utm_medium=member_desktop Meta Introduces 'Compare in Chart' Feature in Ads Manager for Enhanced Data Analysis - Meta is enhancing its Ads Manager with a new feature called 'Compare in Chart,' aimed at improving the analytical capabilities available to advertisers. This update comes as a significant addition, especially after the removal of the 'Inspect tool,' which was a favorite among users. The 'Compare in Chart' feature allows advertisers to select multiple campaigns, ad sets, or ads and visually compare them across different metrics within a new panel. This capability simplifies the process of assessing and contrasting the performance, engagement, and conversion metrics of various advertising efforts. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7193174233483464704-Qkc_/?utm_source=share&utm_medium=member_desktop YouTube Launches Simplified Ad Campaign Creation YouTube has introduced a new streamlined approach to ad campaign creation with its latest update to the Campaign Creation Studio. This development is designed to make the process of setting up ad campaigns on the platform more accessible and less time-consuming for users. The simplified studio aims to assist advertisers in quickly launching effective campaigns by reducing the complexity traditionally associated with digital advertising setups. The new Campaign Creation Studio enhances the user interface with a more intuitive layout and clearer guidance through each step of the campaign creation process. This update is particularly beneficial for small businesses and individual marketers who may not have extensive experience with digital advertising. Keep in mind that using this form of ad set up, you will have less control over settings than you would using the traditional Google Ads interface.  For more on this, click the link below: https://www.socialmediatoday.com/news/youtube-simplified-ad-campaign-creation-studio/715465/ Meta Expands Paid Verification Service for Businesses Meta is broadening its paid verification service to include businesses, a move aimed at increasing authenticity and security across its platforms. This expansion allows businesses to gain a verification badge, which confirms the legitimacy of their profiles, by paying a fee. Originally available for individual users, this service is designed to help businesses enhance their visibility and credibility among consumers, which is particularly crucial in an era where trust is paramount. By implementing a paid verification model, Meta is not only looking to improve user confidence in the authenticity of business pages but also to create a new revenue stream. This service could potentially help reduce the prevalence of fake accounts and misinformation, making it easier for users to identify and engage with genuine businesses. The verification process involves rigorous checks, ensuring that only legitimate businesses can display the verification badge. Initially, this will only be available in Australia and New Zealand.  For more on this, click on the link below: https://www.engadget.com/meta-is-expanding-its-paid-verification-service-for-businesses-200412634.html Google Tests Adding Notes and Comments Section to Search Results Google is reportedly developing a new feature that would allow users to add notes and comments directly in search results. This function aims to enhance user interaction with search content by enabling personal annotations or comments that could be visible to other users. Such a feature could significantly alter the way information is consumed and interacted with on the internet, providing a more dynamic and social component to Google Search. The development of this feature is still in its early stages, and it's not yet clear how these notes and comments will be integrated with existing search results or how they will impact the overall user experience. For more on this, click on the link below: https://www.androidpolice.com/google-search-results-notes-comments-section-in-development/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: May 10th, 2024