Weekly Marketing Rundown - December 15th, 2023

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Weekly Marketing Rundown - December 15th, 2023

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about multiple Meta ads updates, GA4 enhanced conversions, and more. Let's dive in. 

Multiple New Meta Ads Updates

Over the last week, Meta has released multiple updates to its ad platform. Some of the most notable are 

- Meta is starting to roll out the ability to connect multiple WhatsApp numbers to a page

- Custom Audiences that use URL or custom parameters in the audience definition may be restricted by the Meta Business Tools, meaning it will likely take longer for the audience to populate. 

- Ads Manager now suggests a minimum audience size that is needed for your ad set to exit the learning phase when optimizing for specific events

For more on this, click the links below:



Enhanced Conversions Coming to Google Analytics 4

Google Analytics 4 is getting a massive upgrade to its attribution abilities, with enhanced conversions on the way. Enhanced conversions, which were already possible to set up in Google Ads, help better track and attribute conversion credit across multiple steps of a user journey.

For example: a user (while signed in to Google) sees an ad on Facebook and goes to the website but doesn't buy anything. The next day, the same person clicks on a Google search ad and makes a purchase. With enhanced conversions, credit will be shared across both platforms. Under previous GA4 settings, it would have registered the above activity as two separate users and would've given full conversion credit to Google. 

For more on this, click the link below:

Instagram Adds New Options to Simplify Live Streaming via Third-Party Tools

Using a professional account, Instagram users can now go live via third-party tools using a stream key. The stream key can be found in the Create menu on the desktop app. A preview will be available on your computer so you know exactly how it will look once you go live. 

For more on this, click the link below:


Teens, Social Media and Technology 2023 (Pew Research Center)

The Pew Research Center has released an annual report on youth social media and technology use. Here are some of the larger findings from the report:

- Roughly nine in ten teens say they use YouTube

- Majorities of teens ages 13 to 17 say they use TikTok (63%), Snapchat (60%) and Instagram (59%)

- Facebook usage is higher among teens in lower-income households

- Nearly half of teens say they use the internet “almost constantly".

- Most teens have or have access to a smartphone (95%), a desktop or laptop computer (90%), or a gaming console (83%)

For more on this, click the link below:


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below. 


Author: Sean Ralls

Article Published: December 15th, 2023


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