Weekly Marketing Rundown - December 8th, 2023

Weekly Training Weekly Marketing Rundown - December 8th, 2023
Share
Share

Sean Ralls

Dec 8, 2023

Weekly Marketing Rundown - December 8th, 2023

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about campaign-level headlines and descriptions in Google Ads, new exclusion options for performance max, and more. Let's dive in.

Google is Testing Campaign-Level Headlines and Descriptions

Google has recently started testing the ability to add campaign-level headlines and descriptions to campaigns. While this is a welcome addition on its own, there is another key update involved. Using advanced options, those with access to this feature can also schedule the pinned assets to only show during a specific date range. Google hasn't said when they plan on rolling this out to the public.

For more on this, click the link below:

https://www.linkedin.com/posts/danelle-azzopardi-b06a38100_ppc-googleads-activity-7137852573994143745-Erah/?utm_source=share&utm_medium=member_ios

Average Engagement Rates by Industry (November 2023)

Hootsuite recently released engagement rate metrics for social platforms across multiple verticals, including (but not limited to) agencies, entertainment, and more. While we see the value in having industry-standard benchmarks, we also understand that many factors can affect what success looks like for you in your context. Industry standards are great starting points, but it's important to set your own objective benchmarks over time.

To access the statistics, click the link below:

https://blog.hootsuite.com/average-engagement-rate/

Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Recent Adalytics Report

Following a recent report by Adalytics showing large brands' ads appearing next to "unsavory content" via the search partner network (SPN), Google is now allowing advertisers to temporarily opt out of the SPN in their performance max and app campaigns, a feature that before the report was not available.

For more on this, click the link below:

https://www.adweek.com/media/exclusive-google-lets-advertisers-opt-out-of-search-partner-network-on-all-campaigns-following-adalytics-report/

Google Analytics 4 audiences are rolled out on Google Ads

Google recently announced via X that advertisers can now directly apply GA4 audiences directly within Google Ads. This means that advertisers can now build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process. Google also announced it is adding a few new dimensions to GA4 to provide explanations to data found within the platform.

For more on this, click on the links below:

https://twitter.com/googleanalytics/status/1732155128990368085

https://searchengineland.com/google-analytics-4-audiences-google-ads-435464?utm_source=linkedin&utm_medium=social&utm_content=editorial&utm_campaign=hootsuite

Instagram Tests New ‘Hype’ Option To Encourage Engagement With Stories

Instagram has added a new feature to stories called Hype. This new feature allows people to post a comment to a Story that other users can then also see in-stream. This update follows multiple collaboration-based updates Instagram has released in recent months, such as collaborative posts and close friends sharing.

For more on this, click the link below:

https://www.socialmediatoday.com/news/instagram-tests-new-hype-option-encourage-engagement-stories/701623/

Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.

https://linktr.ee/kavanahmedia

Author: Sean Ralls

Article Published: December 8th, 2023