Weekly Marketing Rundown - June 14th, 2024

Weekly Marketing Rundown - August 30th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown we will discuss Telegram, Youtube's new ad retargeting capabilities, the Top 10 most downloaded apps in the world and more. Let's dive in! Telegram Founder Arrest- What Does It Mean for Us? Pavel Durov, the founder of Telegram, was reportedly detained in France, stirring concerns about digital privacy and security. This incident underscores the challenges faced by platforms advocating for user privacy and highlights the importance of secure communication channels for missions to protect their work and the safety of those they engage with online.  The effects this will have on Telegram as a platform, and thus, missions teams utilizing Telegram for digital evangelism is yet to be determined. For more on this, click the link below: https://time.com/7015129/pavel-durov-arrest-france-telegram/ Top Downloaded Apps Worldwide What is As of July 2024, the most downloaded apps globally for both iOS and Android are: 1. Instagram 2. TikTok 3. Facebook 4. WhatsApp 5. Temu 6. Telegram 7. Threads 8. CapCut 9. Snapchat 10. Messenger With four of the top ten apps owned by Meta, the data underscores Meta's dominance in the digital space. Mission teams focused on digital engagement should evaluate the most effective platforms in their regions, though Meta's apps remain a cost-effective and highly manageable choice for many mission efforts globally. Ignoring their potential would be a missed opportunity. For more on this, click the link below: https://appfigures.com/resources/insights/20240823?f=2 Youtube and Content Creator Ad Targeting Google now allows advertisers to create remarketing audiences based on specific YouTube creator videos, expanding beyond the traditional method of targeting viewers of their own channels. For mission teams, this means a more precise and strategic way to reach audiences who engage with content relevant to their cause or target audience goals. Collaboration among Christian content creators and teams utilizing digital engagement is much easier allowing marketers to simple "Tap into," the audiences of other channels- such as the Jesus Film to fine tune their ad targeting. Conversely, this type of targeting could also be used to target the audiences of non- Christian aligned channels helping to focus ad spend specifically on unreached groups. For more on this, click the link below: https://searchengineland.com/google-youtube-creator-based-audience-targeting-446043 Germany and AI Image Verification  Germany is pushing for social media platforms to adopt stronger image verification measures as part of a broader initiative to combat misinformation. This includes requiring platforms to authenticate and disclose whether an image has been altered. This move reflects the ongoing tension between AI-generated and authentic content. While real images and videos enhance brand authenticity, AI-generated content can protect identities in sensitive locations. If Germany enacts this law, other countries may follow, potentially complicating the balance for mission teams operating in these areas. For more on this, click the link: https://www.semafor.com/article/08/29/2024/germany-looks-to-push-social-platforms-on-image-verification Apple's AI Scraping Expansion: A Call for Caution in Digital Evangelism Apple is expanding the capabilities of its web-crawling service, Applebot, to improve its AI tools, particularly for enhancing Siri and Spotlight search functionalities. This expansion involves increased web scraping, which could lead to more content from the internet being utilized in AI-driven applications. For Christian  evangelistic teams, this development is a reminder of the growing presence of AI in content distribution and how their online materials might be used beyond their original intent. Given the increasing sophistication of AI, mission teams need to be mindful of the content they publish online, particularly in ensuring that it aligns with their values and message. Understanding how AI platforms may scrape and repurpose this content is crucial for maintaining control over their digital presence. This awareness is particularly important for teams with limited technical expertise, as it underscores the need for robust cybersecurity measures to protect sensitive content from being misused or misinterpreted in AI-driven applications. For more on this, click the link: https://www.wired.com/story/applebot-extended-apple-ai-scraping/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on Instagram @kavanah_media and stay connected through all our social media channels via the link below. https://linktr.ee/kavanah_media Author: Yari Soto and Cody Adams Article Published: August 30th, 2024

Weekly Marketing Rundown - August 2, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we will discuss the new Google Ads WhatsApp integration, leveraging Video for engagement, AI and more. Let's dive in! Enhancing Mission Engagement with Google Ads' Click-To-WhatsApp Feature Google has introduced a new Click-To-WhatsApp messaging asset for Google Ads, enabling users to start WhatsApp chats directly from advertisements. This feature is designed to streamline user interaction and is currently available in Brazil and India. For mission teams, this tool can significantly enhance digital outreach efforts by providing a direct and familiar communication channel for potential contacts. However, it is crucial for teams to prioritize cybersecurity when using this feature. Ensuring WhatsApp for Business accounts are securely configured is essential to protect identities of responders and users. Additionally, adhering to Google’s guidelines, such as not mentioning WhatsApp in ad headlines, helps prevent any potential misrouting or compliance issues. This new feature offers a valuable opportunity for mission teams to engage more effectively with their audience while maintaining secure and efficient digital communications. For more on this, click the link below: https://www.seroundtable.com/google-ads-click-to-whatsapp-message-assets-37818.html Leveraging Video for Mission Engagement and Brand Identity Video content is increasingly essential for building brand identity and engagement. Its ability to foster human connections makes it a powerful tool for conveying the mission and values of an organization. For mission teams, incorporating video can help in creating impactful stories that resonate with audiences, demonstrating the mission's real-world impact and fostering deeper connections. To effectively use video, it is important to produce diverse content, including local testimonials, educational videos, and engaging social media clips. This variety helps reach different audience segments and keeps content fresh and relevant. Additionally, ensuring secure handling of video data is crucial to protect both the mission's integrity and its audience's privacy. Adopting these strategies can enhance digital engagement and support the mission's outreach goals. For more on this, click the link below: https://searchengineland.com/why-video-is-key-to-building-brand-identity-and-engagement-443201 Enhancing Creativity with AI: Opportunities and Limits AI technology can enhance individual creativity by simplifying the production of various content types, from text to video. This capability is beneficial for teams, allowing them to create engaging and diverse digital content without requiring extensive technical skills. By leveraging AI tools, these teams can produce high-quality materials that effectively communicates their mission and values, thus enhancing their digital engagement efforts. Many teams around the world already utilize AI in digital responding, content development, etc... with great success. However, it is essential to recognize AI's limitations. While AI can facilitate content creation, it may also homogenize outputs, potentially diminishing the uniqueness of your message. Additionally, ensuring the security of AI-generated content and the data involved is crucial to protect the mission's integrity and privacy. For non-tech teams, it is crucial to comprehend and address these risks to leverage the benefits of AI while upholding cybersecurity. For more on this, click the link below: https://www.technologyreview.com/2024/07/12/1094892/ai-can-make-you-more-creative-but-it-has-limits/ Canva to Acquire Leonardo.ai: Enhancing Creative Capabilities Canva has announced its plans to acquire Leonardo.ai, aiming to integrate its advanced tools into Canva's existing suite. This strategic move is set to enhance Canva's text-to-image and text-to-video functionalities. For digital engagement teams, both Canva and AI technologies offer remarkable advantages, significantly accelerating content development. Canva's acquisition of Leonardo.ai promises to further amplify these benefits for the platforms users. Tools such as text-to-image and text-to-video are already being employed globally with notable success helping to bridge the gap between security and brand authenticity, enabling more effective content creation in secure fields. For example, one can use AI to generate testimony videos in order to protect the identity of the real person. Additionally, these features also aid in making culturally appropriate media in locations where little stock footage exists. For more on this, click the link below: https://www.theverge.com/2024/7/30/24209421/canva-leonardo-generative-ai-platform-acquisition-design-software Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Yari Soto and Cody Adams Article Published: August 2, 2024