Weekly Marketing Rundown - March 29th, 2024

Weekly Marketing Rundown - February 2nd, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about changes to Google responsive search ads, updates to conversion tracking for Reddit ads, and more. Let's dive in.  Google Announces Updates to Responsive Search Ads Google announced a few updates on Thursday to responsive search ads.  - After positive results in early testing, Google will roll out an update that allows Google Ads to move your second headline to the first description slot if it is predicted to improve performance. Pinning assets will prevent this from happening.  - You can now have 3 headlines and 2 descriptions set at the campaign level. These assets can be scheduled or pinned to specific positions.  - When opted into account-level automated assets, dynamic assets can be shown alongside or in place of manually created assets when it's predicted to improve performance.  For more on this, click the link below: https://www.linkedin.com/posts/ginnymarvin_drive-more-performance-from-ai-powered-search-activity-7158851996626681856-JQA_/ Reddit Announces Tealium as 1st Conversions API Partner With its IPO coming soon, Reddit has partnered with Tealium to improve its analytics capabilities. Reddit has been working hard to increase its ad offerings to advertisers over the past few years. This combination of Tealium's data management capabilities with the conversions API should improve advertisers' abilities to track effectively while remaining in compliance with data laws around the world.  For more on this, click the link below: https://www.socialmediatoday.com/news/reddit-announces-first-conversions-api-partner/706247/ Google is showing TikTok Videos in Featured Snippets TikTok videos have recently been spotted in two new high-profile areas - Google's search featured snippets and search generative engine (SGE) previews. If this becomes more common, it would mean an increased importance on TikTok videos in terms of an organic marketing strategy across other platforms. Though new platforms/sites like TikTok are becoming important SEO tools, the fundamentals of creating solid, SEO-optimized content are the same. Create high-quality content that answers your audience's questions.  For more on this, click on the link below: https://searchengineland.com/google-showing-tiktok-videos-in-sge-featured-snippets-437074 Study: American Social Media Use (Pew Research) Pew Research released a report this week detailing the social media use of the American population. The report includes great information on platform usage, demographics, and more. Some significant findings: - 83% of adults report using YouTube - 68% report using Facebook, 47% reported using Instagram - 78% of 18 to 29-year-olds say they use Instagram To access the full report, click the link below: https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: February 2nd, 2024

Weekly Marketing Rundown - January 5th, 2024 Hi everyone, We hope you had a happy new year! In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about Google Consent Mode v2, TikTok's new AI text-to-image feature, and more. Let's dive in.  Google's Consent Mode v2 is Coming. How Do You Need to Prepare? The new Digital Markets Act (DMA) goes into effect in March. This new European regulation puts the burden of collecting consent for analytics purposes on large digital firms such as Google. In response to this, Google is making some updates to consent mode.  For those of you who don't know, consent mode lets you communicate a user's cookie consent status to Google. This way, tracking tags adjust their behavior in line with user cookie preferences. Consent mode has been around since 2020.  Third-party cookies are going away this year and without the proper consent settings enabled, measuring user behavior and website performance through Google advertisement products will not work. If you already have consent mode v1 enabled, the only significant change you'll likely need to make is the addition of two consent states: ad_user_data and ad_personalization.  For more on this, click the read the articles below: https://cookie-script.com/blog/google-consent-mode-v2 https://www.linkedin.com/posts/schreibererwin_consentmode-googleads-gdpr-activity-7148631693854179328-AYqb/ https://searchengineland.com/google-chrome-started-phasing-out-third-party-cookies-436244?utm_source=linkedin&utm_medium=social&utm_campaign=hootsuite&utm_content=editorial TikTok Adds New AI Text-to-Image Feature TikTok is rolling out a new AI image generator. The new feature can be found in the video creation section of the app on the right-side settings dropdown. Creators can input words or topics that will then be turned into a portrait-sized AI-generated picture.  For more on this, click the link below: https://twitter.com/jonah_manzano/status/1742493038117843155?s=46 Advantage+ Audience Tips Meta launched Advantage+ audiences to their ads platform this last fall. In many cases since, testing has looked good and in some cases has performed better than previous audiences. But while there have been positives, there are some things you need to watch out for.  Under audience suggestions, you can set hard controls on location, minimum age, language, etc. This is essentially the same as it was before. Under audience suggestions, however, the inputs you select (detailed targeting, custom audiences, etc.) are simply suggestions that Meta can and most likely will go beyond. For some, this doesn't matter. But for others, this lack of control is a big deal.  There are a few ways you can approach this. One way is to return to the original targeting options. This would take things back to "normal" but in some cases may limit your performance (you should test it). Another is, when possible, to optimize towards custom events. Meta's algorithm will serve the ad to placements and people most likely to accomplish that custom event which, with enough data, can be extremely accurate over time.  For more on this, click the link below https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7148681595074330625-u3-6/ SEO Ranking Factors for 2024 (Semrush) Semrush has released new SEO research detailing what ranking factors matter most heading into 2024. Their study was based on analyzing the top 20 organic results for 16,000+ keywords and includes a lot of helpful, easy-to-digest findings. Some of the most notable findings are: - Content relevance was found to be the most important ranking factor in their study - There was a strong correlation between the number of star ratings in a domain’s pages’ organic listings and rankings. - There was a correlation between domain & page authority scores with better SERP rankings For more on this, click the links below: Full report: https://go.semrush.com/Ranking-Factors/ https://www.linkedin.com/feed/update/urn:li:activity:7148681694416367616/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: January 5th, 2024