Weekly Marketing Rundown - August 18th, 2023

Weekly Marketing Rundown - December 15th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about multiple Meta ads updates, GA4 enhanced conversions, and more. Let's dive in.  Multiple New Meta Ads Updates Over the last week, Meta has released multiple updates to its ad platform. Some of the most notable are  - Meta is starting to roll out the ability to connect multiple WhatsApp numbers to a page - Custom Audiences that use URL or custom parameters in the audience definition may be restricted by the Meta Business Tools, meaning it will likely take longer for the audience to populate.  - Ads Manager now suggests a minimum audience size that is needed for your ad set to exit the learning phase when optimizing for specific events For more on this, click the links below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7140640218918854656-xoQX/?utm_source=share&utm_medium=member_ios https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7138838656416374784-m5t5/?utm_source=share&utm_medium=member_ios Enhanced Conversions Coming to Google Analytics 4 Google Analytics 4 is getting a massive upgrade to its attribution abilities, with enhanced conversions on the way. Enhanced conversions, which were already possible to set up in Google Ads, help better track and attribute conversion credit across multiple steps of a user journey. For example: a user (while signed in to Google) sees an ad on Facebook and goes to the website but doesn't buy anything. The next day, the same person clicks on a Google search ad and makes a purchase. With enhanced conversions, credit will be shared across both platforms. Under previous GA4 settings, it would have registered the above activity as two separate users and would've given full conversion credit to Google.  For more on this, click the link below: https://www.linkedin.com/feed/update/urn:li:activity:7140597070473732096/ Instagram Adds New Options to Simplify Live Streaming via Third-Party Tools Using a professional account, Instagram users can now go live via third-party tools using a stream key. The stream key can be found in the Create menu on the desktop app. A preview will be available on your computer so you know exactly how it will look once you go live.  For more on this, click the link below: https://www.socialmediatoday.com/news/instagram-adds-new-options-to-simplify-live-streaming-via-third-party-tools/702450/ Teens, Social Media and Technology 2023 (Pew Research Center) The Pew Research Center has released an annual report on youth social media and technology use. Here are some of the larger findings from the report: - Roughly nine in ten teens say they use YouTube - Majorities of teens ages 13 to 17 say they use TikTok (63%), Snapchat (60%) and Instagram (59%) - Facebook usage is higher among teens in lower-income households - Nearly half of teens say they use the internet “almost constantly". - Most teens have or have access to a smartphone (95%), a desktop or laptop computer (90%), or a gaming console (83%) For more on this, click the link below: https://www.pewresearch.org/internet/2023/12/11/teens-social-media-and-technology-2023/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: December 15th, 2023

Weekly Marketing Rundown - June 30, 2023   Hi everyone,   We hope you've had a great last week of June. In this week's edition of the Weekly Marketing Rundown, we'll talk about new Ai tools for Youtube, new Meta security updates, and more. Let's dive in.  Youtube Integrates Ai-Powered Dubbing Tool Youtube is partnering with Aloud, an AI-powered dubbing service, to dub videos into different languages automatically. Video dubbing used to be an expensive and time-consuming process, but now creators can do it for free with Aloud. YouTube is testing the tool with some creators right now. They're working on making the audio tracks sound more like the original creator's voice with better lip sync and emotion transfer. To read more about this new feature, click here: https://techcrunch.com/2023/06/23/youtube-integrates-ai-powered-dubbing-tool/ Engaged-View Attribution is Coming to Meta Meta has announced a new attribution setting called "Engaged View", in hopes that it will help advertisers better measure video ad performance.  To qualify as an engaged view conversion, the user must: - Watch 10 seconds of a skippable video ad OR 97% of the video if the video is less than 10 seconds long - Accomplish the set conversion action within 1 day of doing the above This attribution setting will be available using the sales, leads, or engagement objective types.  For more on this update, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-performance-video-activity-7079461885388972033-5YuY/ Meta is Giving Parents More Visibility into How Their Kids Use Social Media Meta is adding new safety features for teens using its social media apps, including parental controls on Messenger, alerts for taking breaks on Facebook, and nudges to stop scrolling on Instagram at night. They're also testing a feature on Instagram that limits interaction with non-followers. These updates come amidst increased scrutiny over the impact of social media on young users. Meta has already released an educational hub for parents on user safety tips. To read more, click the link below: https://www.cnn.com/2023/06/27/tech/facebook-messenger-parental-controls/index.html Meta Expands Reels Ad Options, Adds Simplified Music Tool for Reels Promotions Meta recently announced updates to Reels in ads, as advertisers are now able to run app promotion ads to reels on both Facebook and Instagram. Along with the update to Reels ads, Meta is testing music optimization in single image Reels ads, in hopes that it will increase engagement on this ad type  Short-form videos have taken off in recent years, and recent algorithm updates on Facebook and Instagram have suggested that Reels are a primary focus.  For more on this, read the article from Social Media Today below: https://www.socialmediatoday.com/news/meta-reels-ad-options-simplified-music-tool-promotion/653410/ iOS 17 Security Updates On the June 16th edition of the weekly marketing rundown (https://kavanahmedia.com/resources/62455/digital-marketing-rundown-june-16-2023), we discussed the implications of the new iOS security update that removes tracking parameters such as click id and UTMs from links opened in Safari's private browsing mode. Alongside advanced tracking protection, this new update includes features such as using Face ID to lock private browsing in Safari, auto-deleting verification codes, new Photos privacy permissions, and automatic check-in texts in Messages. These features will help users protect their personal data and provide an extra layer of safety. To read more about iOS 17, click below: https://9to5mac.com/2023/06/20/ios-17-security-features/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia  LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: June 30, 2023