Weekly Marketing Rundown - June 30, 2023

Weekly Marketing Rundown - December 15th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about multiple Meta ads updates, GA4 enhanced conversions, and more. Let's dive in.  Multiple New Meta Ads Updates Over the last week, Meta has released multiple updates to its ad platform. Some of the most notable are  - Meta is starting to roll out the ability to connect multiple WhatsApp numbers to a page - Custom Audiences that use URL or custom parameters in the audience definition may be restricted by the Meta Business Tools, meaning it will likely take longer for the audience to populate.  - Ads Manager now suggests a minimum audience size that is needed for your ad set to exit the learning phase when optimizing for specific events For more on this, click the links below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7140640218918854656-xoQX/?utm_source=share&utm_medium=member_ios https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7138838656416374784-m5t5/?utm_source=share&utm_medium=member_ios Enhanced Conversions Coming to Google Analytics 4 Google Analytics 4 is getting a massive upgrade to its attribution abilities, with enhanced conversions on the way. Enhanced conversions, which were already possible to set up in Google Ads, help better track and attribute conversion credit across multiple steps of a user journey. For example: a user (while signed in to Google) sees an ad on Facebook and goes to the website but doesn't buy anything. The next day, the same person clicks on a Google search ad and makes a purchase. With enhanced conversions, credit will be shared across both platforms. Under previous GA4 settings, it would have registered the above activity as two separate users and would've given full conversion credit to Google.  For more on this, click the link below: https://www.linkedin.com/feed/update/urn:li:activity:7140597070473732096/ Instagram Adds New Options to Simplify Live Streaming via Third-Party Tools Using a professional account, Instagram users can now go live via third-party tools using a stream key. The stream key can be found in the Create menu on the desktop app. A preview will be available on your computer so you know exactly how it will look once you go live.  For more on this, click the link below: https://www.socialmediatoday.com/news/instagram-adds-new-options-to-simplify-live-streaming-via-third-party-tools/702450/ Teens, Social Media and Technology 2023 (Pew Research Center) The Pew Research Center has released an annual report on youth social media and technology use. Here are some of the larger findings from the report: - Roughly nine in ten teens say they use YouTube - Majorities of teens ages 13 to 17 say they use TikTok (63%), Snapchat (60%) and Instagram (59%) - Facebook usage is higher among teens in lower-income households - Nearly half of teens say they use the internet “almost constantly". - Most teens have or have access to a smartphone (95%), a desktop or laptop computer (90%), or a gaming console (83%) For more on this, click the link below: https://www.pewresearch.org/internet/2023/12/11/teens-social-media-and-technology-2023/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: December 15th, 2023

Weekly Marketing Rundown - April 19th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, premium placement ads for YouTube shorts, and more. Let's dive in.  Meta Ads Updates from This Week - Meta is introducing 'Instagram Profile Reels' as an ad placement. This would have ads show up within the reels feed of public Instagram accounts.  - You can now access Region-wide reports for Advantage+ App Campaigns - A new Facebook group reporting preset, including statistics such as 'Join group requests' and 'Cost per join group request' For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitaladvertising-digitalmarketing-activity-7185907985959768064-lAw4/?utm_source=share&utm_medium=member_desktop Premium Placement Option for Ads on YouTube Shorts YouTube is enhancing its advertising offerings with the introduction of "YouTube Select Shorts," a new feature designed to help advertisers secure prime ad placements alongside the platform’s top-performing Shorts content. This option allows brands to specifically choose their ads to appear with the best Shorts in five distinct categories: Entertainment, Beauty, Fashion & Lifestyle, Food & Recipes, Gaming, and Automotive. This targeted approach gives advertisers greater control over their Shorts promotions and maximizes exposure to viewers within specific interest niches. YouTube reports that Shorts now attracts 2 billion logged-in users each month For more on this, click the link below: https://www.socialmediatoday.com/news/youtube-launches-premium-placement-option-for-shorts-ads/713524/ Threads Expected to Have Ads This Year Meta is set to introduce advertising on Threads, its text-based platform and rival to X, earlier than anticipated. Industry insiders have revealed that marketers could start buying ads on Threads as early as the second half of this year, according to information shared with ad executives. This development marks Meta's continued expansion of its advertising landscape just over a year after Threads was launched. While the specifics of how these ads will be integrated into Threads remain under wraps, discussions so far have focused more on the timeline of the rollout rather than the exact details of the ad placements. For more on this, click the link below: https://digiday.com/marketing/metas-threads-expected-to-have-ads-this-year/ The European Data Protection Board Issues Guidance Impacting Ad Platforms The European Data Protection Board (EDPB) has released new guidance with significant implications for adtech giants like Meta and other large platforms operating in the European Union. The guidance addresses the contentious issue of "consent or pay" models used by some platforms to obtain user consent for data processing. Meta, the owner of Facebook and Instagram, has been requiring users in the EU to consent to being tracked and profiled for ad targeting purposes since November 2023, or opt to pay a monthly subscription fee for ad-free services. However, the EDPB views this binary choice as potentially problematic, citing concerns about an imbalance of power between individuals and data controllers. Despite Meta's claims that its subscription model complies with EU laws, the EDPB's opinion challenges the notion that the Court of Justice of the European Union (CJEU) explicitly sanctioned such models. The Board emphasizes that the CJEU's ruling did not focus centrally on subscription models and suggests that Meta's interpretation may be flawed.  The EDPB's guidance as of now is simply an opinion, though it is certainly possible that the EU makes that opinion law before too long.  For more on this, click the link below: https://techcrunch.com/2024/04/17/edpb-consent-or-pay-opinion/?guccounter=1 Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: April 19th, 2024