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Weekly Marketing Rundown - July 14th, 2023

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Sean Ralls Sean Ralls
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Weekly Marketing Rundown - July 14th, 2023

 

Hi Everyone

We hope you've had a great week. In this edition of our weekly marketing rundown, we'll talk about marketing insights from the first half of 2023, enhanced security in communication through WhatsApp and Instagram, as well as next steps for Threads in the European Union. Let's dive in. 

 

H1 Global Marketing Insights - Marketing Dive

This week, marketing dive released a collection of marketing data from the first half of 2023. Here are a few of the notable statistics:

Youtube ads reached 2.07 billion globally - 2x the reach of TikTok

It doesn't take insider knowledge to know that Youtube is a global powerhouse in video content. The most notable part of this statistic is the latter half, stating TikTok has only half the reach. At first glance, that looks bad on TikTok - but 1 billion in reach is no small feat for a social media platform. TikTok's future in the US and some European countries is still up in the air, but the app continues to grow at an impressive pace. 

51% of marketers have increased investment in marketing analytics

Our team at Kavanah is a part of that 51%. Making the commitment to upscale your analytics is something we see as a necessary step to take your campaigns to the next level, regardless of the platform you're advertising on. This may mean a financial commitment to analytics software such as a paid SEO tool (Yoast, Semrush, etc.) or third-party analytics. In many cases, this will mean an increased time commitment within the tools you already have, such as Google Tag Manager.

Nearly 60% of ROI is generated through long-term advertising

Digital marketing is a long game. Short-term results are always welcomed, but you should never forget the importance of consistency in the long term, regardless of your context. 

For the full list, read the article below

https://www.marketingdive.com/news/marketing-data-2023/653372/

New Meta Feature Allows Video Calls Using Avatars

Meta has introduced a new feature that allows users to use avatars to make and answer video calls on Instagram and Messenger. This means that users can participate in video calls without showing their faces. The new functionality is available on both iOS and Android.

Additionally, Meta is testing an easier way to create avatars on Facebook and WhatsApp. Users can take a live selfie and receive a suggested avatar option generated from their selfie. The company is also rolling out the ability for users' avatars to hang out with their friends' avatars in stickers. Meta says it is standardizing the look of avatars across all its platforms.

For more information on this, click on the article below

https://techcrunch.com/2023/07/11/you-can-now-use-your-meta-avatar-to-answer-video-calls-on-instagram-and-messenger/

WhatsApp Communities is testing a new feature called "phone number privacy".

Previously member phone numbers could be hidden in WhatsApp communities, however, people were still able to access them if someone were to react to a message within the group. WhatsApp is testing a new feature that when turned on, prevents anyone from seeing your phone number, with the exception of community admins and people in your contacts.

This is among a string of security features that WhatsApp has added in recent months, including locked chats.

For more on this coming update, read the article below:

https://www.engadget.com/whatsapp-will-keep-your-phone-number-completely-private-in-community-chats-141536708.html

When Will Threads be Available to EU Users? Meta Faces New Assessment Process

Threads has become extremely popular in the last week, with signups already reaching over 100 million people. However, EU users have not gotten access to the app yet. The question is, when will the EU allow Threads to go live in Europe? The EU has regulated new rules for privacy protection for users to enable themselves what can be accessed. Threads is currently in a state of uncertainty until EU regulators fully evaluate the platform and its compliance with the new regulations.

For more information on this, click on the article below

https://www.socialmediatoday.com/news/threads-available-eu-users-meta-faces-new-assessment/686041/

Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below. 

Facebook: https://www.facebook.com/kavanahmedia 

LinkedIn: https://www.linkedin.com/company/78328025/

Twitter: https://twitter.com/KavanahMedia

 

Authors: Sean Ralls and Joel Overstreet

Article Published: July 14th, 2023

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