On the Show Today You’ll Learn:
- How a mission team used social media marketing to get a video in front of 3/4ths of a city
- Lessons learned from doing M2DMM (Media to Disciple Making Movements)
- How dissatisfaction drove this team to try new things
- Advice for a team or church that is just getting started
- How to do an A/B test within your social media campaigns
On the show today you'll learn:
-Key Objectives When Creating Content
-What Metrics You Should Be Monitoring When Running An Ad Campaign
-What Different Metrics Are Including Relevance, Clicks, Conversions Rate, Frequency, and more
-What To Do About Ad Fatigue
On The Show Today You Will:
- Learn about 7 (actually 8) FREE tools to help find content
- Twitter
- Feedly.com
- Reddit
- Apple News
- Google Trends
- Google Ads Keyword Planner
- Quora
- Flipboard
On The Show Today You Will:
- Learn About The Role of the Responder in an End to End Media To Movements Strategy
- Learn About What Skills A Good Responder Needs To Have
- Learn About How The Characteristics Of A Good Responder
- Learn About How To Not Argue, But To Instead "Put A Pebble" In Their Shoes
In this Episode, You Will Hear
-Our hearts go out to a friend, family, and team in N. Africa who suffered a loss this week
-An interview with a Media to Movement worker in Italy. Hear how he is using media, and lessons that he has learned.
In This Episode -
1. Hear About How The Role of Digital Responder Might Need To Be Divided In Two
2. Learn How To Best Handle Different Types of Responses
3. Learn How To Best Organize and Respond To People Online
4. Learn Different Options and Tools Built In To Facebook Inbox For Your Responders
In This Episode You Will Hear:
1. How a church pastor is using social media to find seekers around the world
2. The role of organic content and how groups fit in his strategy
3. How testing and learning fits in his overall work
4. Advice on how to be authentic and use your gifts in digital space.
In This Episode, You Will Learn
1. How asking the questions "So What?" and "What If?" can help you in your planning
2. How strategy and specifics such as who, what, when, where, and how relate to your Christian media marketing
3. Why thinking through logistics (Facebook Pixel, Analytics, Custom Audiences, Next Steps, and more) before you begin an ad campaign is impo...
In this episode, you will learn
1. How things are changing in the pixel and analytics world
2. What is the link click through rate
3. What is the outbound link click through rate and how to find it
