On the Show Today You’ll Learn:
- How a mission team used social media marketing to get a video in front of 3/4ths of a city
- Lessons learned from doing M2DMM (Media to Disciple Making Movements)
- How dissatisfaction drove this team to try new things
- Advice for a team or church that is just getting started
- How to do an A/B test within your social media campaigns
On the show today you'll learn:
-Key Objectives When Creating Content
-What Metrics You Should Be Monitoring When Running An Ad Campaign
-What Different Metrics Are Including Relevance, Clicks, Conversions Rate, Frequency, and more
-What To Do About Ad Fatigue
In today's episode you will learn:
1. How the bidding process works
2. How bidding, placement, relevance, and audience selection can impact costs
3. What ad objectives are working right now at the lowest costs
On the Show Today You’ll Learn:
- Compare digital marketing to fishing
- Compare digital marketing to a real conversation
- How to move someone through a marketing funnel via Awareness --> Engagement --> Spiritual Lead --> Conversion
- Trigger actions
- How to follow-up with users who have completed a certain action (e.g., download the Bible) with Facebook custom audiences...
On The Show Today You Will Learn:
- What brought this team to want to try using media to find seekers
- The first thing they did to get started (and the unexpected result)
- How God has blessed them so far
- Advice they have for other teams looking to get started using media to find seekers
On The Show Today You Will:
- Meet Chris, who is one of the lead developers and designers of a follow-up system called "Disciple Tools"
- Learn why follow-up systems are important
- Why Disciple Tools was created
- What security thoughts have gone into this follow-up system
To know more about Disciple Tools, you can go to https://disciple.tools
On The Show Today You Will:
- Hear About A New Social Media Channel Called Tik Tok
- Learn About Facebook's Changes To Mobile Ad Text Length
- Learn About Facebook's Changes To Transparency, Branding, Videos, Algorithms, and More
- Learn About Google Ads Use Of Artificial Intelligence
On The Show Today You Will:
- Hear About The Growth of Instagram
- Learn About Instagram Story Ads
- Learn About Instagram Carousel Ads
- Learn About Instagram Feed Ads
-Learn About A Software Tool That Can Help Make Great Videos
On The Show Today You Will:
- Hear about the most important step in digital marketing within Facebook and Instagram...the Facebook Pixel
- Learn where to go to get your Facebook Pixel Code
- Learn about the Facebook Event Setup tool
- Learn about creating a custom audiences based off of a url or button click
-Get a FREE download of a step by set up of the pixel and Event Setup tool
