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Episode 132 - How To Do A Year-End Audit And Look Forward

In this podcast, Jon will share some encouragement and ideas of how to look back to your media outreach efforts and to look forward to the coming year. Ideas for analysis and growth are mentioned, as well as the need to always look up in gratitude to what the Lord is doing through your ministry efforts.

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Episode 133 - How To Leverage Lessons From Youtube In Your Overall Efforts

In this episode, Jon will share several areas that you can make the most of from your Youtube channel. Even if you don't use Youtube, there are several lessons that can be applied to your overall media outreach efforts. From creating playlists to profile adjustments, there are many ways we can learn and leverage from one media effort to another.

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Episode 134 - How To Get Started With Google Tag Manager

In this episode, Jon will share some of the benefits and how to get started using Google Tag Manager for your evangelistic website. Watch the video of this at: https://youtu.be/c6IxnelgQGw

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Episode 135 - Using Google Tag Manager To Create Tags For Other Programs

In this episode, Jon will demonstrate how to add other tags (Facebook Pixel, Twitter, etc.) so that they work on your website without having to change the code on your actual landing pages and website. To watch the video of this show, go to: https://www.youtube.com/watch?v=maWg3mAKyok

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Episode 136 - How To Get Started With Google Analytics

In this episode, Jon will address some privacy issues and challenges within social media marketing and the GDPR concerns of Europe. He will also begin to look at the benefit and basics of Google Analytics. To watch this episode, click on this link: https://youtu.be/Ozr0J0U7-Wk

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Episode 137 - Major Changes In Facebook Targeting

In this episode, Jon will address the major changes happening within Facebook's ad targeting and what you can do right away to prepare. To watch the video recording of this episode with screen examples, click here: https://youtu.be/KxIPRELiMwY

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Episode 138 - The new targeting objectives within Meta's Facebook and Instagram Ads

In this episode, Jon will walk through the new, streamlined ad objectives that are now available within Facebook and Instagram ads. To watch the training, click on this link: https://youtu.be/dZSjKlibK4E

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Episode 139 - Google Analytics 4 Users and Events

In this episode, Jon will begin to look at the different ways that Google Analytics 4 can be used to better understand your audience. He will also address the changes within Facebook Targeting and the current issue with GDPR and legal threats. To watch this episode, click on the link below: https://youtu.be/T7OC5b7A_Os

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Episode 140 - How To Build Audiences & Segments In Google Analytics 4

In this episode, Jon will share two different ways to build audiences within Google Analytics 4. These audiences and/or segments can be used for remarketing and better understanding your website visitors. Click on this link to watch the video: https://youtu.be/oVlHZP7BH4U

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Episode 141 - Using Google Tag Manager To Set Up Specific Events

In this podcast and video, Jon will bring on Allen from the Kavanah Media team, to help show how to use Google Tag Manager to create specific events that will show up within Google Analytics 4. If you are using Bible Downloads, Buttons, or different types of Call to Action items, this training is for you. To see the training on video, click on this link: https://youtu.be/cethB_13YnE

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