In this episode, Jon will share about one of the largest search engines in the world, YouTube. He will discuss the why and how of using Youtube video ads in your ministry marketing efforts.
In this episode, Jon will have a conversation with Andy, who is using media to reach out amongst a specific people group both in a diaspora and in their homeland. You will hear his challenges, things he has learned, and some exciting first fruits that he has seen.
In this episode, Jon will be sharing the PACE acronym from the military and how it applies to your digital outreach efforts. When things change, when options are gone, when your team or budget changes, what are you going to do? What is your plan? Have you tested it and trained for it? All of this will be discussed in this week's episode.
In this episode, Jon will share what the acronym EAT and YMYL have to do with how Google (and Facebook) look at your website and content to determine where it ranks and who sees it.
In this episode, Jon will share about how the new, Facebook (Meta) targeting restrictions are coming, and how we can push forward in our efforts despite the changes. He also shares he's recent findings from researching over 200 different ad accounts in this last quarter and gives suggestions on ways that you might experiment and try new things.
In this episode, Jon will share about how engagement can help you know your audience, evaluate your content, and more. He will also share about several new ad campaign examples that are available for you and how you might use them in your digital outreach endeavors.
In this week's podcast, Jon will share a FREE way that you can run experiments on your website. This can be a powerful tool to segment your audience, and learn new insights. We hope it is a blessing to you.
In this episode, Jon will share how to use a builtin tool within the Creator Studio suite to help test different organic posts ideas. You can tests videos, images, links, text, and much more!
In this episode, Jon will share about how to use TypeForm to create questions and options for people on your landing pages. This allows you to better know your audience and their interest and needs. It also can allow you to share the right content with what a person is wanting at that moment.
typeform.com
kavanahmedia.com/typeform (An example of how a TypeForm can work in action)
In this episode, Jon will talk with Patrick Gozur from Faith Comes By Hearing. He will share insights to their Google Ads efforts for ministry teams around the world and we think it will a blessing to you and your ministry. In this conversation he will mention the following things and links:
Biblebrain.com - FCBH's developer API
https://software.sil.org/scriptureappbuilder/
FCBH Googl...
