In this episode, you will learn about
1. Facebook Analytics tool. It is shutting down, so what does that mean for your ministry.
2. Google Smart Ads. Are they good for what you wanting to do?
3. Google Insights. Learn how you can see the latest trends and suggestions for your Google Ads.
In this episode, we will be talking about Instagram ads. We will look at:
1. Story Ads
2. Photo Ads
3. Video Ads
4. Carousel Ads
And information about hashtags and more.
In this episode, we will look at different tools that can be used to discover keywords and phrases that your target audience is using.
We look at:
Google Trends
Facebook Audience Insights
Twitter Search
Google Ads Keyword Planner
And More!
In this episode, you will learn how to see what ads others are running.
1. Learn what phrases and creatives they are using
2. List other pages in the Insights section of "Pages To Watch" to see how their engagement and other variables are.
In this episode you will,
1. Hear about how fishing is like content creation in media outreach
2. Learn about different testing methods for your content
3. Learn about different ways to think about your content
4. Hear about the power of testimony and social proof in your content
Headline Analyzer Tool: https://www.aminstitute.com/headline/index.html
In this episode, we will look in to the new arena of social audio. You will learn about
1. Clubhouse, Twitter Spaces, and other social audio spaces
2. Opportunities of how social audio can be used in ministry
3. The risks and rewards of using social audio in your ministry objectives
In this episode, you will hear
1. Why content is such an important part of your overall media outreach efforts
2. A new, free resource of ad examples, landing page examples, and more made available on the Kavanah Media site.
https://kavanahmedia.com/ad-resources
In this episode, you will hear
1. An interview with Matt Ostertag from the IMB
2. Hear how they got started using media in their outreach
3. How their first campaign went and some surprising results that came about
In this episode, you will learn about
1. Changes in the Facebook Attribution Model and what it means for your results
2. Changes in the Facebook Events configuration in light of the recent iOS 14 and other changes
3. How to verify your domain so that you can keep optimizing your ads for custom events
In this episode, you will
1. Hear about our heart for movements
2. Hear about different percentages in relation to an end to end strategy
3. Hear about what parts we see as critical and how we can all work together for God's glory
4. Hear about language changes to ads to help with community standards and help cast vision
