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Weekly Marketing Rundown - February 23rd, 2024

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Sean Ralls Sean Ralls
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Weekly Marketing Rundown - February 23rd, 2024

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about a GA4 update improving advertising analytics, dynamic tracking parameters on LinkedIn ads, and more. Let's dive in. 

Google Analytics Revamps Advertising Section for Enhanced Reporting and Insights

Google Analytics is introducing significant updates to its Advertising section, aiming to optimize reporting processes for both advertisers and publishers. The update includes quite a bit of reorganization, requiring account linking for access and relocating the Publisher ads report into the Advertising section. This restructuring is designed to deliver more personalized insights by integrating behavioral data with advertising and publisher metrics.

The changes, effective from today, involve the centralization of various reports and features into the Advertising section of GA4. This section will now require a linked account from one of Google's platforms such as Google Ads, AdSense, AdMob, Google Ad Manager, or Google Marketing Platform. This change is being designed to hopefully simplify access but also create a unified hub for monitoring and analyzing campaigns. 

For more on this, click the link below:

https://www.linkedin.com/feed/update/urn:li:activity:7166493468138135552/

LinkedIn Introduces Campaign-Level URL Tracking Parameters

LinkedIn has introduced a significant update by adding a dedicated field for URL Tracking Parameters at the campaign level, a feature long-awaited by advertisers. It allows for the application of any chosen UTM parameters to all creatives within a campaign, simplifying tracking. Advertisers can also now use dynamic parameters, such as creative ID, to enable LinkedIn to automatically apply specific IDs to each creative, thus eliminating the need for different UTM parameters for each creative. This enhancement streamlines the tracking process, making it more efficient and insightful for LinkedIn ad campaigns.

For more on this, click the link below:

https://www.linkedin.com/feed/update/urn:li:activity:7166444436506292225/

Meta Tests Cross-Posting Feature to Boost Content on Threads

Meta is exploring new ways to enhance content creation by testing a cross-posting feature that would allow Facebook users to post simultaneously to both Facebook and Threads. This feature, previously available for cross-posting from Facebook to Instagram, aims to simplify the content-sharing process for users. Currently, the test is limited to iOS users outside the EU and enables the sharing of both text and link posts from Facebook to Threads.

This development could significantly benefit content creators who frequently share media and text updates, as it reduces the need to post on multiple platforms separately. By integrating Threads more closely with Meta’s broader app ecosystem, this feature has the potential to increase the user base and activity on Threads, particularly given Meta's extensive reach of 3.98 billion users across its family of apps. Even a small percentage of Facebook users adopting this cross-posting feature could lead to a substantial increase in content on Threads.

For more on this, click the link below:

https://techcrunch.com/2024/02/21/meta-tests-cross-posting-from-facebook-to-its-twitter-x-competitor-threads/

Signal Rolls Out Usernames

Signal, in its latest beta release, has launched a feature called "phone number privacy," aimed at enhancing user privacy and security. This feature allows users to communicate on the app without revealing their phone numbers, instead opting to use a username. This approach provides a less sensitive method for users to connect on Signal. Users now have the option to be discoverable through a chosen handle, offering greater control over their identity and contact information within the app. Additionally, the feature includes the ability to prevent anyone, even those who have a user's phone number, from finding them on Signal, further strengthening privacy and personal security for its users.

For more on this, click the link below:

https://www.wired.com/story/signal-launches-usersnames-phone-number-privacy/

Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below. 

https://linktr.ee/kavanahmedia

Author: Sean Ralls

Article Published: February 23rd, 2024

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