Weekly Marketing Rundown - December 22nd, 2023

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Weekly Marketing Rundown - December 22nd, 2023

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about short-form video traffic through reels and TikTok, a prompt engineering guide from OpenAI, and more. Let's dive in. 


Report Finds IG Reels Outperform TikTok Clips in Driving Views

A new report from Emplifi has found that Reels, on average, outperform TikTok in terms of social media performance. The report examined view numbers for short, medium, and long-form content on social media platforms and found that in most categories, IG Reels were the best-performing video content. 

For more on this, click the link below:

https://emplifi.io/press/emplifi-reports-instagram-reels-outperformed-other-video-content-instagram-facebook-tiktok


OpenAI Releases New Prompt Engineering Guide

OpenAI, the creators of ChatGPT, have released a new guide to help users of their product use better prompts. The guide includes 6 strategies for better results, including specific examples you can try in your daily usage. 

For more on this, click the link below:

https://platform.openai.com/docs/guides/prompt-engineering/six-strategies-for-getting-better-results


Fun: Microsoft Teams is Now Allowing You to Design Your Own Virtual Backgrounds

I know Microsoft Teams backgrounds aren't exactly a marketing update. But for many of us (including myself), Microsoft Teams calls are a part of daily life working in the marketing world. Microsoft didn't go super deep when announcing the update but implied that users will be able to customize existing Teams backgrounds to their liking. There's one major hurdle - this feature is only available to Microsoft Teams Premium users. Microsoft is currently offering Teams Premium for $7 per user per month, a 30% discount off the $10 per user standard price.

For more on this, click the link below:

https://www.techradar.com/pro/good-news-microsoft-teams-is-now-allowing-you-to-design-your-own-virtual-backgrounds


FYI: No Rundown Next Week

As a heads-up to all of our readers, we will not be releasing a new edition of the weekly marketing rundown this coming week, as much of our staff will be taking some time off from Christmas to the New Year. We'll be back with a new edition on January 5th, 2024.

We hope you and your families have a merry Christmas and a happy new year! 


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below. 

https://linktr.ee/kavanahmedia

Author: Sean Ralls

Article Published: December 22nd, 2023

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