Weekly Marketing Rundown - December 8th, 2023

Weekly Marketing Rundown - February 2nd, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about changes to Google responsive search ads, updates to conversion tracking for Reddit ads, and more. Let's dive in.  Google Announces Updates to Responsive Search Ads Google announced a few updates on Thursday to responsive search ads.  - After positive results in early testing, Google will roll out an update that allows Google Ads to move your second headline to the first description slot if it is predicted to improve performance. Pinning assets will prevent this from happening.  - You can now have 3 headlines and 2 descriptions set at the campaign level. These assets can be scheduled or pinned to specific positions.  - When opted into account-level automated assets, dynamic assets can be shown alongside or in place of manually created assets when it's predicted to improve performance.  For more on this, click the link below: https://www.linkedin.com/posts/ginnymarvin_drive-more-performance-from-ai-powered-search-activity-7158851996626681856-JQA_/ Reddit Announces Tealium as 1st Conversions API Partner With its IPO coming soon, Reddit has partnered with Tealium to improve its analytics capabilities. Reddit has been working hard to increase its ad offerings to advertisers over the past few years. This combination of Tealium's data management capabilities with the conversions API should improve advertisers' abilities to track effectively while remaining in compliance with data laws around the world.  For more on this, click the link below: https://www.socialmediatoday.com/news/reddit-announces-first-conversions-api-partner/706247/ Google is showing TikTok Videos in Featured Snippets TikTok videos have recently been spotted in two new high-profile areas - Google's search featured snippets and search generative engine (SGE) previews. If this becomes more common, it would mean an increased importance on TikTok videos in terms of an organic marketing strategy across other platforms. Though new platforms/sites like TikTok are becoming important SEO tools, the fundamentals of creating solid, SEO-optimized content are the same. Create high-quality content that answers your audience's questions.  For more on this, click on the link below: https://searchengineland.com/google-showing-tiktok-videos-in-sge-featured-snippets-437074 Study: American Social Media Use (Pew Research) Pew Research released a report this week detailing the social media use of the American population. The report includes great information on platform usage, demographics, and more. Some significant findings: - 83% of adults report using YouTube - 68% report using Facebook, 47% reported using Instagram - 78% of 18 to 29-year-olds say they use Instagram To access the full report, click the link below: https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: February 2nd, 2024

Hi everyone, This week's edition includes new updates to performance max, new generative ai tools, and more.  Let's dive in Google Announces New Updates to Performance Max Campaigns Last week, Google announced updates to their Performance Max campaigns at the Performance Max conference in Dublin. Update #1 - You can now target individual landing pages with your performance max campaigns. Previous settings only allowed you to target all pages.   Update #2 - You can now optimize to target "Disengaged Users". First party data paired with Google's Ai can work to target users who appear to have lapsed in their usage of your content/products.   Update #3 - You can now let smart bidding optimize for high-value customers.   Update #4 - You can now use account-level negative keywords. This was a heavily anticipated updated that will make it much easier to exclude unwanted traffic to your site.   Update #5 - You can now use account-level brand exclusions.   Update #6 - Smart bidding can now optimize for in-store sales.   Update #7 - Creative assets with generative ai tools.   Update #8 - You can now enter your URL and some basic information to create a campaign outline.   Update #9 - You can now a/b test performance max campaigns   Update #10 - Improved search term insights - you can now pull search data from custom date ranges.   Update #11 - Conversion lift studies, which will help you analyze how many of your performance max conversions were incremental   Update #12 - Merchant center will be integrating directly into Google ads   For more in-depth information/analysis on each update, read this week's edition of the PPC Edge from Bob Meijer & Miles McNair using the link below. https://www.ppcmastery.com/blog/tpe-47-12-new-pmax-updates Vimeo Announces New Generative Ai Tools On Tuesday, Vimeo CEO Anjali Sud announced via LinkedIn new AI-powered video tools for Vimeo users. Tools included in this update are: - Script generator that turns your ideas into a full script - Built-in teleprompter - Text-based editing, which can be used to remove words such as "um" Click the link below to see her post on LinkedIn. https://www.linkedin.com/posts/anjalisud_i-broke-the-cardinal-rule-and-let-my-team-ugcPost-7076790013031542784-z1gf/?utm_source=share&utm_medium=member_desktop Control Over Audience Expansion Gone for Performance Campaigns on Meta Meta, after announcing a while ago that they would, has officially removed the option to control detailed targeting expansion for performance campaigns. In the past, there was an option under your interest targeting settings allowing you to choose whether or not to include detailed targeting expansion in your ads. That option is now gone, and by default, Facebook will run your ad with detailed targeting expansion enabled. It's worth noting that this won't affect any age/gender/location parameters that you've put in your ads, just your detailed targeting settings. For more information, click on the link below. https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7076817566655995904-rvKj/?utm_source=share&utm_medium=member_desktop Instagram Users Can Now Download Public Reels On Wednesday of this week, Instagram allows users to download other users' IG Reels to their camera rolls. Instagram is doing this to let users download their Reels and share them on other social media platforms. Users can easily download their Reels by pressing the share icon and the download option button. The head of Instagram, Adam Mosseri, noted that Reels only allows downloads if the user's account is public. Moreover, the users will have the option to disallow the downloads as they wish. For more information, you can read the article from TechCrunch linked below.  https://techcrunch.com/2023/06/20/instagram-now-finally-allows-users-to-download-public-reels/ New Attribution Setting for Google Analytics 4 Google Analytics' most recent update now allows advertisers to select which channels can receive conversion credit.  The two available options now are "Google paid channels" and "Paid and organic channels". This should aid advertiser's ability to see conversion paths from a broader view that includes channels beyond Google, such as social and email.  For more on this, click the link below.  https://www.linkedin.com/feed/update/urn:li:activity:7077559511430897664/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: June 23, 2023