Weekly Marketing Rundown - November 17th, 2023

Weekly Marketing Rundown - June 30, 2023   Hi everyone,   We hope you've had a great last week of June. In this week's edition of the Weekly Marketing Rundown, we'll talk about new Ai tools for Youtube, new Meta security updates, and more. Let's dive in.  Youtube Integrates Ai-Powered Dubbing Tool Youtube is partnering with Aloud, an AI-powered dubbing service, to dub videos into different languages automatically. Video dubbing used to be an expensive and time-consuming process, but now creators can do it for free with Aloud. YouTube is testing the tool with some creators right now. They're working on making the audio tracks sound more like the original creator's voice with better lip sync and emotion transfer. To read more about this new feature, click here: https://techcrunch.com/2023/06/23/youtube-integrates-ai-powered-dubbing-tool/ Engaged-View Attribution is Coming to Meta Meta has announced a new attribution setting called "Engaged View", in hopes that it will help advertisers better measure video ad performance.  To qualify as an engaged view conversion, the user must: - Watch 10 seconds of a skippable video ad OR 97% of the video if the video is less than 10 seconds long - Accomplish the set conversion action within 1 day of doing the above This attribution setting will be available using the sales, leads, or engagement objective types.  For more on this update, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-performance-video-activity-7079461885388972033-5YuY/ Meta is Giving Parents More Visibility into How Their Kids Use Social Media Meta is adding new safety features for teens using its social media apps, including parental controls on Messenger, alerts for taking breaks on Facebook, and nudges to stop scrolling on Instagram at night. They're also testing a feature on Instagram that limits interaction with non-followers. These updates come amidst increased scrutiny over the impact of social media on young users. Meta has already released an educational hub for parents on user safety tips. To read more, click the link below: https://www.cnn.com/2023/06/27/tech/facebook-messenger-parental-controls/index.html Meta Expands Reels Ad Options, Adds Simplified Music Tool for Reels Promotions Meta recently announced updates to Reels in ads, as advertisers are now able to run app promotion ads to reels on both Facebook and Instagram. Along with the update to Reels ads, Meta is testing music optimization in single image Reels ads, in hopes that it will increase engagement on this ad type  Short-form videos have taken off in recent years, and recent algorithm updates on Facebook and Instagram have suggested that Reels are a primary focus.  For more on this, read the article from Social Media Today below: https://www.socialmediatoday.com/news/meta-reels-ad-options-simplified-music-tool-promotion/653410/ iOS 17 Security Updates On the June 16th edition of the weekly marketing rundown (https://kavanahmedia.com/resources/62455/digital-marketing-rundown-june-16-2023), we discussed the implications of the new iOS security update that removes tracking parameters such as click id and UTMs from links opened in Safari's private browsing mode. Alongside advanced tracking protection, this new update includes features such as using Face ID to lock private browsing in Safari, auto-deleting verification codes, new Photos privacy permissions, and automatic check-in texts in Messages. These features will help users protect their personal data and provide an extra layer of safety. To read more about iOS 17, click below: https://9to5mac.com/2023/06/20/ios-17-security-features/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia  LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: June 30, 2023

Weekly Marketing Rundown - April 26th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about changes to location targeting on Google Ads, a likely TikTok ban in the United States, and more. Let's dive in.  Google's Two-Hop Proxy Development Raises Concerns and Implications for Advertisers Google is in the process of developing a two-hop proxy for Chrome users aimed at enhancing user privacy, but this move introduces significant implications for advertisers. The proxy, which masks user IP addresses to protect their identities, has three major consequences: First, it restricts ad location targeting to only broad regions predefined by Google, resulting in less precise targeting capabilities. Second, as it obscures user identities, advertisers will face challenges distinguishing between genuine users and bot traffic. Third, Google’s control over the collection of location data may lead to increased costs for advertisers as the company could monopolize valuable geolocation insights. This development is pivotal as the two-hop proxy will be exclusive to Chrome, granting Google a monopoly over this advanced privacy feature. Competing search engines will lack access to similar data, potentially sidelining them in the search ad market and impacting competitive dynamics. Google justifies the use of IP-based geolocation within this framework to comply with local regulations and to enhance content relevance, including geo-targeting for ads. However, while user data will be more private from advertisers, Google itself will still access this data, raising concerns about true privacy. For more on this, click the link below: https://searchengineland.com/google-chrome-ip-masking-439820?utm_source=linkedin&utm_medium=social&utm_campaign=hootsuite&utm_content=editorial TikTok's Potential Sale or Ban: Key Points  President Biden has signed a significant legislative package that includes a clause potentially leading to the ban of TikTok in the U.S. unless its Chinese owner, ByteDance, divests its stake within the next 9 months. The requirement for ByteDance to sell its stake in TikTok stems from concerns that the Chinese government could access the personal data of millions of U.S. TikTok users. If ByteDance fails to sell, TikTok could face a ban, significantly impacting the platform's operations and its large user and business base in the U.S.  TikTok has ~170 million users in the U.S. and has become a huge piece of many marketers' digital strategies. Barring any big developments, it'll be business as usual for TikTok advertisers for the remainder of the year. However, if the result of this ends up being a ban, most TikTok users will likely shift to watching content on Reels and YouTube Shorts, though some other platforms could certainly compete. TikTok has already said they will be launching a legal battle against this legislation.  For more on this, click the links below: https://www.nbcnews.com/politics/congress/congress-biden-bill-ban-tiktok-when-2024-election-rcna148792 https://www.fastcompany.com/91112180/what-u-s-could-learn-indias-tiktok-ban Threads Reaches 150 Million Monthly Active Users  Meta's Threads has recently surpassed 150 million monthly active users, showing significant growth from 130 million in just two months. Meta originally planned to introduce paid advertisements on Threads only after reaching a user base in the hundreds of millions, but recent reports indicate that this could happen much sooner, possibly within the second half of this year. The acceleration in advertising integration reflects Meta's confidence in Threads' growth trajectory and its potential to reach 200 million users by October.  For more on this, click the link below: https://www.socialmediatoday.com/news/threads-now-up-150-million-monthly-active-users/714239/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: April 26th, 2024