In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about Meta's official announcement of ad-free plans, a new optimization option for ads on Instagram, and more. Let's dive in.
More than a month after the Wall Street Journal first broke the news of their intentions, Meta has officially announced ad-free subscription plans for Facebook and Instagram in the European Union. The new service will cost €9.99/month on the web or €12.99/month on iOS and Android, with the subscriptions automatically linking to all accounts connected in the same accounts center. Beginning March 1, 2024, an additional fee of €6/month for web and €8/month for iOS and Android will apply for each additional account listed in the accounts center.
For more on this, click to read below:
Meta has added an additional optimization option in ads manager for Instagram called "Maximize reminders set". This will only be available for the Instagram feed, profile feed, and stories placement. This could potentially be a great tool for advertisers looking to increase attendance at online or offline events.
For more on this, click the link below:
Meta has released a new Facebook Stories API, allowing creators to share stories on Facebook through separate web and desktop apps. Meta has referred to the new update as an "Enterprise Solution", signaling that the purpose behind the new stories API was for professional use.
For more on this, click to read the link below:
New to SEO keyword research? The team at lowfruits.io wrote a blog detailing what they believe to be the most common mistakes in SEO keyword research. Note that many of the self-promoted features in this article are available through other SEO software solutions (SEMRush, Ahrefs, etc.)
Click the link below to read the blog:
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Author: Sean Ralls
Article Published: November 3rd, 2023