Weekly Marketing Rundown - October 20th, 2023

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Weekly Marketing Rundown - October 20th, 2023

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about a new budget feature for Meta ads, cultural moments ads on YouTube, and more. Let's dive in. 

Meta Announces Budget Scheduling for Ads Manager

Meta has begun rolling out testing this week for budget scheduling, a long-awaited ads feature that allows advertisers to schedule, in advance, an increase in spending during specific time periods. After the scheduled peak period ends, the ad spend would automatically go back to where it was prior to the scheduled increase. This update has been requested for quite some time now, especially by e-commerce advertisers looking to schedule spending changes during the holiday season. 

For more on this, click on the link below:


YouTube's AI-Powered Ads Now Let You Target "Cultural Moments"

Earlier this week, YouTube announced a new ads package called "Spotlight Moments". This new feature, in theory, will highlight the most popular videos in certain cultural moments (holidays, major events, etc.) and allow advertisers to target those specific videos with their ads. For example, Google's AI examines thousands of videos around Thanksgiving and finds that videos a, b, and c are some of the most popular videos at the time related to Thanksgiving. The advertiser, using Spotlight Moments, would be able to serve ads across those popular Thanksgiving-related videos. This package is still being tested by a limited number of advertisers, with the date of a full release still unknown. 

For more on this, click below:


Meta Introduces Option Allowing Instagram Users to See and Disconnect Specific Third-Party Tracking

Meta has released a new update for Instagram allowing users to review which businesses are sharing information with Instagram, disconnect specific sources of activity, or clear all collected information. You can find this feature within the platform’s Accounts Center under the name "Activity Off-Meta Technologies".

For more on this, click below:


TikTok Announces All Videos Will Have Default Auto Captions

Starting next month, all videos on TikTok will have auto-captions enabled. Previously auto-captions had to be turned on, but now, the switch is completely removed. Creators will still have the ability to edit or delete captions after posting a video. 

For more on this, click below:


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below. 

Facebook: https://www.facebook.com/kavanahmedia

LinkedIn: https://www.linkedin.com/company/78328025/

X (Formerly Twitter): https://twitter.com/KavanahMedia


Authors: Sean Ralls

Article Published: October 20th, 2023


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