Weekly Marketing Rundown - October 20th, 2023

Weekly Marketing Rundown - June 30, 2023   Hi everyone,   We hope you've had a great last week of June. In this week's edition of the Weekly Marketing Rundown, we'll talk about new Ai tools for Youtube, new Meta security updates, and more. Let's dive in.  Youtube Integrates Ai-Powered Dubbing Tool Youtube is partnering with Aloud, an AI-powered dubbing service, to dub videos into different languages automatically. Video dubbing used to be an expensive and time-consuming process, but now creators can do it for free with Aloud. YouTube is testing the tool with some creators right now. They're working on making the audio tracks sound more like the original creator's voice with better lip sync and emotion transfer. To read more about this new feature, click here: https://techcrunch.com/2023/06/23/youtube-integrates-ai-powered-dubbing-tool/ Engaged-View Attribution is Coming to Meta Meta has announced a new attribution setting called "Engaged View", in hopes that it will help advertisers better measure video ad performance.  To qualify as an engaged view conversion, the user must: - Watch 10 seconds of a skippable video ad OR 97% of the video if the video is less than 10 seconds long - Accomplish the set conversion action within 1 day of doing the above This attribution setting will be available using the sales, leads, or engagement objective types.  For more on this update, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-performance-video-activity-7079461885388972033-5YuY/ Meta is Giving Parents More Visibility into How Their Kids Use Social Media Meta is adding new safety features for teens using its social media apps, including parental controls on Messenger, alerts for taking breaks on Facebook, and nudges to stop scrolling on Instagram at night. They're also testing a feature on Instagram that limits interaction with non-followers. These updates come amidst increased scrutiny over the impact of social media on young users. Meta has already released an educational hub for parents on user safety tips. To read more, click the link below: https://www.cnn.com/2023/06/27/tech/facebook-messenger-parental-controls/index.html Meta Expands Reels Ad Options, Adds Simplified Music Tool for Reels Promotions Meta recently announced updates to Reels in ads, as advertisers are now able to run app promotion ads to reels on both Facebook and Instagram. Along with the update to Reels ads, Meta is testing music optimization in single image Reels ads, in hopes that it will increase engagement on this ad type  Short-form videos have taken off in recent years, and recent algorithm updates on Facebook and Instagram have suggested that Reels are a primary focus.  For more on this, read the article from Social Media Today below: https://www.socialmediatoday.com/news/meta-reels-ad-options-simplified-music-tool-promotion/653410/ iOS 17 Security Updates On the June 16th edition of the weekly marketing rundown (https://kavanahmedia.com/resources/62455/digital-marketing-rundown-june-16-2023), we discussed the implications of the new iOS security update that removes tracking parameters such as click id and UTMs from links opened in Safari's private browsing mode. Alongside advanced tracking protection, this new update includes features such as using Face ID to lock private browsing in Safari, auto-deleting verification codes, new Photos privacy permissions, and automatic check-in texts in Messages. These features will help users protect their personal data and provide an extra layer of safety. To read more about iOS 17, click below: https://9to5mac.com/2023/06/20/ios-17-security-features/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia  LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: June 30, 2023

Weekly Marketing Rundown - December 1st, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new Meta ads updates, Threads' launch in the EU, and more. Let's dive in.  5 New Facebook Ads updates Facebook has released a few new updates over the last few weeks. Here are 5 of the most notable: 1: Auto-generate Instant forms from your website 2: A new 'Flexible' ad format is rolled out to more ad accounts. This is only available with the traffic objective 3: Daily range for Budget Scheduling 4: Daily budget changes. Meta may now spend up to 75% over your daily budget when there are opportunities for scaling. 5: Background generation for Advantage+ catalog ads. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7134937978803507200-PGxe/?utm_source=share&utm_medium=member_ios Meta's "Threads" App Coming to Europe in December Months after it's official launch in other parts of the world, Meta's Threads is finally coming to Europe. The expected release date is in December.  For more on this, click the link below: https://www.wsj.com/tech/meta-threads-europe-launch-98448df5 YouTube Adds New Analytics Cards YouTube has recently added two new analytics cards for creators. The first is "Total Members", which includes subscriber data. The other is “Where Members Joined From”, which should help creators better understand what is helping their channel grow. For more on this, click the link below: https://www.socialmediatoday.com/news/youtube-adds-new-analytics-cards-simplifies-its-product-drops-feature/701089/ UK Launches New Online Fraud Charter The UK is launching a new online fraud charter, to combat scams and other fraudulent online activity. 11 major tech companies are set to sign, a few of which are TikTok and YouTube. The charter will ask the companies who sign to introduce several systems to better protect users, including new advertiser verification and quick removal of fraudulent content. For more on this, click the link below: https://news.sky.com/story/uk-to-launch-an-online-fraud-charter-with-11-major-tech-companies-including-tiktok-snapchat-and-youtube-13019307 Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: December 1st, 2023