Weekly Marketing Rundown - October 13th, 2023

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Weekly Marketing Rundown - October 13th, 2023

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates coming to Meta ads, a new first-party data tool for Google Ads, and more. Let's dive in. 

New Features Coming to Meta Ads

Meta announced a slew of updates this week for advertisers. Highlights include:

- Reach & Frequency buying is now called 'Reservation'

- Brand Surveys to survey your audience

- CTA button on Instagram Stories ads are being replaced by a movable link sticker

For more on this, click on the links below:



Google Announces Google Ads Data Manager (GADM)

This week, Google announced the launch of their new product 'Google Ads Data Manager'. The purpose of this is to simplify your data management, specifically first-party data. GADM is expected to make it easier to use enhanced conversions and customer match on your account by housing first-party data from multiple sources in the same place. It's unclear when this feature will be available to everyone, but Google as already started rolling it out to select accounts. 

For more on this, click the links below:



Major Social Networks Warned by EU Over Disinformation

Social media powerhouses Meta, X, and TikTok have all been warned by the European Union over disinformation related to the ongoing war between Israel and Hamas. According to TechCrunch, "...disinformation is not illegal in the EU per se. However, the EU’s Digital Services Act (DSA) puts an obligation on X — as a so-called very large online platform - to mitigate risks attached to harmful falsehoods as well as to act diligently on reports of illegal content." The DSA is fairly new so it's not clear at this moment exactly how any sort of punishment would look should these platforms unsuccessfully moderate content in the EU. 

For more on this, click the links below:




How Attribution Can Work on CTV Ads

Ever wonder how attribution works through connected TV (CTV) ads? Search Engine Land wrote an informative yet simple article on how this can work in collaboration with services such as MNTN. 


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below. 

Facebook: https://www.facebook.com/kavanahmedia

LinkedIn: https://www.linkedin.com/company/78328025/

X (Formerly Twitter): https://twitter.com/KavanahMedia


Authors: Sean Ralls and Joel Overstreet

Article Published: October 13th, 2023


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