In this week's edition of Kavanah Media's Weekly Marketing Rundown, we have some new updates/developments from Meta, a new lawsuit against ByteDance regarding their popular video editing app CapCut, as well as a blog post detailing every targeting option that Meta advertisers can currently use. Let's dive in.
Earlier this week, Meta rolled a new update out to some ad accounts that appeared to remove the option to use manual placements.
It's important to note that even if it is not visible in the normal spot on your ad account that this is still an option. All you have to do is select the dropdown that says "Show More Options."
For more on this, read the post linked below
Meta is creating AI chatbots that can communicate as various personas, such as historical figures and stereotypical characters. They are currently developing over 30 personalities, and the tools will soon be available on Facebook, Messenger, and Instagram. These chatbots will be accessible within DM threads, and they are expected to launch in September. Additionally, Meta is working on visual creation tools for Instagram, text assistants for WhatsApp, and more advanced video features.
Click below to learn more.
A proposed class action lawsuit filed in an Illinois federal court alleges that CapCut, a video editing app owned by ByteDance, the Chinese company behind TikTok, has been gathering substantial amounts of private data, including facial scans, from its 200 million active users. The data collection practices have reportedly generated significant profits and raised concerns about potential access by the Chinese government.
ByteDance has been in hot water for some time now, as there have been talks of shutting down TikTok in the U.S. going on among government officials around the world for close to a year now.
For more on this, click to read the article below:
In today's world, social media platforms have become instrumental in establishing trust among consumers for brands. It is believed that trust in a brand has become even more crucial than ever and is based on multiple factors like quality, mission, and reputation.
For more on how modern brands are using social to interact with their target audience, click the link below:
Meta's ad platform is full of options for targeting. Some have been taken away in recent years, but still, advancements in other areas have allowed advertisers to thrive. But with all of the options still on the table, it can be hard to find the right fit for achieving your goals.
Below is a blog post from Jon Loomer talking through all of the different targeting options available on Meta. Click below to learn more.
Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below.
Authors: Sean Ralls and Joel Overstreet
Article Published: August 4th, 2023