Hi everyone,
We hope you've had a fantastic first week of July. In this edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about Meta's new Twitter competitor called Threads, Google Analytics-related fines in Europe, YouTube testing hyperlinked keywords within comments, as well as a new Meta Ads update. Let's dive in.
On Wednesday night, Meta launched their highly anticipated text-based social media app called Threads. The user base has exploded, gaining 30 million users in less than 24 hours. Threads is linked with Instagram but operates as a standalone app.
For now, the app is available worldwide on iOS and Android, with the big exception to that being the European Union. The app collects highly sensitive information that is not GDPR compliant and until that is resolved, the app will continue to be unavailable within any EU countries.
The collection of highly sensitive data is a negative thing for many, but for advertisers on Meta's platforms, this could positively affect campaigns on Facebook and Instagram. It's unknown how connected the data between platforms will be or how soon advertisers will be able to operate on Threads, but all signs indicate that time could be coming soon.
For more information on this, click on the articles below.
https://techcrunch.com/2023/07/05/threads-no-eu-launch/
YouTube is testing search hyperlinks in comments to improve discovery and keep searches in-stream. This update allows people to click on specific hyperlinked words within comments, which would then prompt a new search on the platform. What words become hyperlinked are chosen by YouTube's algorithm, based on what they believe users will want to explore further. If viewers do not want their comments to be hyperlinked, they can choose to opt out of the experiment.
YouTube has also made community posts viewable on tablets, added a new metric in YouTube Analytics, and updated its Channel Memberships functionality.
Interested in reading more about this? Click below:
Sweden's data privacy watchdog has issued multiple fines over European users' data being exported back to the US by Google Analytics. It's believed that measures set in place by Google were insufficient compared to the legal standard.
The regulator said in a statement that "IMY [the Swedish DPA] considers that the data transferred to the U.S. via Google’s statistics tool is personal data because the data can be linked with other unique data that is transferred. The authority also concludes that the technical security measures that the companies have taken are not sufficient to ensure a level of protection that essentially corresponds to that guaranteed within the EU/EEA.”
This ruling has the potential to impact advertisers all across Europe. Some countries, including Austria, have already banned the use of Google Analytics. For countries in those locations, our team here at Kavanah Media uses a service called Matomo. You can learn more about Matomo at https://matomo.org/
For more on this ruling, read the article below.
https://techcrunch.com/2023/07/03/google-analytics-sweden-gdpr-fines/
A new update to Meta Ads Manager is requiring advertisers to do a one-time verification of custom website events. Unverified events will eventually be discarded.
To verify your website's custom events, head to Events Manager and complete the verification.
For more information on this, read the post linked below.
Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below.
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Authors: Sean Ralls and Joel Overstreet
Article Published: July 7th, 2023
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