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Weekly Marketing Rundown - June 16, 2023

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Sean Ralls Sean Ralls
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Weekly Marketing Rundown - June 16, 2023

Hi everyone,

It's been an eventful week in the digital marketing world. Let's dive into some of the biggest stories from the last few days. 

ICYMI: IOS 17 Update Allows Safari to Automatically Remove Tracking Parameters From Links

Last week, it was announced that the new iOS 17 update would allow Safari to automatically remove tracking parameters, such as click ID and UTM parameters, directly from a site URL. 

As it stands this only will happen when a user is on Safari's private browsing mode. Should this become more widespread, this update will have significant impact on a marketers ability to track ad performance using services such as Google Analytics, which often rely heavily on the use of click ID and UTM parameters. 

This is not the first time Apple has made privacy updates with a profound impact on marketing Analytics. In 2021, Apple's IOS update 14.5.1 required apps to ask permission to track your activity. As it stands, the privacy measures enacted in IOS 17 are limited to those in Safari's private browsing mode, but expansion could initiate a major shift in the way the marketing industry tracks digital ad performance. 

For more information, you can read the article from 9to5 Mac linked below.

https://9to5mac.com/2023/06/08/ios-17-link-tracking-protection/

Beneficiary and payer requirements for ads targeting the European Union - Meta Ads

Recently, Meta announced a new requirement for people targeting their ads to users in the European Union. This update will require advertisers to designate who the beneficiary for the ad campaign is, as well as who is funding it (payer). All new or updated ads will require this information or the ad will not publish. 

All beneficiary and payer information will be recorded in the Ad Library, and if any changes are made to this information, Meta will archive all versions for one year. It is the responsibility of the advertiser to comply with applicable laws and regulations in the country where the ads are running.

For those with verified business accounts, you will be able to select your verified business for both required sections in the ad set level of the ad creation process.  

To read the full release from Meta, click the link below.

https://www.facebook.com/business/help/605021638170961?wtsid=rdr_0xyqfKHJ6lH7jvwjx

Proposed Bill Would See Social Platforms Held Legally Liable for Distribution of AI-Generated Content

Earlier this week, Republican Senator Josh Hawley and Democrat Senator Richard Blumenthal introduced a bill that could bypass protections from Section 230 and hold social media platforms liable for spreading harmful ai generated content. 

There is still a degree of uncertainty regarding liability in relation to this bill, specifically in which cases an individual will be liable for what they created, along with which cases the social media platforms will be liable for what was distributed on their watch. 

Historically, no proposed bills in opposition to Section 230 have held up in court. However, there has been a recent push for legislation surrounding artificial intelligence that leaves some optimistic that this bill will be enacted into law. 

For more information on this matter, read the article from Social Media Today linked below.

https://www.socialmediatoday.com/news/proposed-bill-social-platforms-legally-liable-distribution-ai/653030/

Texas Bans Minors From Using Social Media Without Parental Consent

On Tuesday, June 13th, Texas Governor Greg Abbott signed a bill that bans minors in the state of Texas from using many social media platforms without parental consent. 

The bill requires strict consent from parents for their children to use social media and also introduces new filtering requirements for the platforms to ensure minors aren't seeing harmful content such as substance abuse or eating disorders. Companies found in violation of this law can be sued by the Texas attorney general.

A similar bill was passed recently in Louisiana and a number of states across America are considering doing the same. 

For more information, read the article from The Verge linked below. 

https://www.theverge.com/2023/6/14/23760975/texas-ban-social-media-kids-louisiana-utah

Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the links below. 

Facebook: https://www.facebook.com/kavanahmedia

LinkedIn: https://www.linkedin.com/company/78328025/

Twitter: https://twitter.com/KavanahMedia

 

Author: Sean Ralls

Article Published: June 16, 2023

 

 

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