Hi everyone,
In this week's edition of Kavanah Media's Weekly Marketing Rundown, we will discuss Meta's industry dominance, AI influencers, GDPR, comment sections and WhatsApp. Let's dive in!
Meta's suite of apps, including Facebook, Instagram, WhatsApp, and Messenger, continues to lead the download charts, solidifying their position as the most popular social media platforms globally.
For advertisers and marketers, this trend underscores the fact that Meta’s advertising platform is still very much a viable platform for digital engagement projects, regardless of growing competition. Thousands of seekers around the world are connecting with disciple-makers around the world daily via Meta’s platforms and if you are able to advertise on Facebook and/ Instagram in your context we highly recommend it.
For more on this, click the link below:
https://www.socialmediatoday.com/news/metas-apps-continue-to-dominate-the-download-charts/719702/
TikTok is leveraging artificial intelligence to enhance its advertising strategy by creating AI-powered influencers. These virtual personalities are designed to engage users and promote products in innovative ways, offering brands a unique method to reach their target audience.
As AI continues to advance it brings unique opportunities to us utilizing digital engagement to find seekers. For example, AI is extremely useful in secure locations where actual people and their identities are not able to be utilized. One can utilize genuine testimony for an ad, but use a AI personality to protect the real identity of the person. AI can boost our content creation and online responding capabilities, however, there is also great risk. As AI personalities become more widespread in usage the desire for authentic human content and interaction will likely increase. Kavanah Media partners in several locations have attempted to utilized chat bots, but never got any significant traction with contacts until a real person took over messaging.
We should utilize AI whenever it is beneficial, but we should strive to not lose genuine human connection that is so important in finding seekers.
For more on this, click the link below:
https://www.nytimes.com/2024/06/17/style/tiktok-ads-ai-influencers.html
Google has announced changes to its EU consent rules for Customer Match ads, requiring advertisers to obtain explicit consent from users before targeting them with personalized ads. This update aligns with the General Data Protection Regulation (GDPR) and aims to enhance user privacy and data protection.
Advertisers must now ensure that they have collected and documented user consent before using Customer Match data for ad targeting. This change necessitates adjustments in how advertisers manage their customer data and obtain permissions. As Google continues to shift it’s systems in order to comply with these restrictions advertisers should ensure their ads and websites are in compliance.
For more on this, click the link below:
https://searchengineland.com/google-eu-consent-rules-customer-match-ads-443491
A recent study has revealed that Generation Z increasingly relies on online comment sections as a trusted source of news. This demographic values the immediacy and diversity of perspectives found in comments, often turning to these sections for real-time updates and community insights.
While the context of this study is specific to the Western world, the implication that the comment section cannot be ignored is universally applicable. It is essential not to overlook the significance of comment sections in our efforts to engage seekers globally.
For more on this, click the link below:
https://www.businessinsider.com/gen-z-most-trusted-news-source-online-comment-sections-google-2024-6
WhatsApp's new in-app dialer, currently in beta testing, allows users to make calls directly without needing to save contact numbers. Accessed via a floating button in the Calls tab, this feature not only simplifies calling but also enhances security by reducing the need to store personal information on users' devices. Users can dial unsaved numbers and choose to save them as contacts or opt for messaging instead, all without cluttering their address books with unnecessary entries.
For those of us utilizing WhatsApp in our digital engagement strategies this is a huge plus, but also a potential risk. Users not having to save contact info is both more secure for them, for teams and local responders managing systems in secure locations, however, this also means that the one receiving the calls may not see any information about who is calling them.
For more on this, click the link below:
https://www.androidauthority.com/whatsapp-rolls-out-a-new-in-app-dialer-to-beta-testers-3454446/
Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.
https://linktr.ee/kavanahmedia
Author: Yari Soto and Cody Adams
Article Published: June 27th, 2024
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