Weekly Marketing Rundown - June 27th, 2024

Weekly Marketing Rundown - August 2, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we will discuss the new Google Ads WhatsApp integration, leveraging Video for engagement, AI and more. Let's dive in! Enhancing Mission Engagement with Google Ads' Click-To-WhatsApp Feature Google has introduced a new Click-To-WhatsApp messaging asset for Google Ads, enabling users to start WhatsApp chats directly from advertisements. This feature is designed to streamline user interaction and is currently available in Brazil and India. For mission teams, this tool can significantly enhance digital outreach efforts by providing a direct and familiar communication channel for potential contacts. However, it is crucial for teams to prioritize cybersecurity when using this feature. Ensuring WhatsApp for Business accounts are securely configured is essential to protect identities of responders and users. Additionally, adhering to Google’s guidelines, such as not mentioning WhatsApp in ad headlines, helps prevent any potential misrouting or compliance issues. This new feature offers a valuable opportunity for mission teams to engage more effectively with their audience while maintaining secure and efficient digital communications. For more on this, click the link below: https://www.seroundtable.com/google-ads-click-to-whatsapp-message-assets-37818.html Leveraging Video for Mission Engagement and Brand Identity Video content is increasingly essential for building brand identity and engagement. Its ability to foster human connections makes it a powerful tool for conveying the mission and values of an organization. For mission teams, incorporating video can help in creating impactful stories that resonate with audiences, demonstrating the mission's real-world impact and fostering deeper connections. To effectively use video, it is important to produce diverse content, including local testimonials, educational videos, and engaging social media clips. This variety helps reach different audience segments and keeps content fresh and relevant. Additionally, ensuring secure handling of video data is crucial to protect both the mission's integrity and its audience's privacy. Adopting these strategies can enhance digital engagement and support the mission's outreach goals. For more on this, click the link below: https://searchengineland.com/why-video-is-key-to-building-brand-identity-and-engagement-443201 Enhancing Creativity with AI: Opportunities and Limits AI technology can enhance individual creativity by simplifying the production of various content types, from text to video. This capability is beneficial for teams, allowing them to create engaging and diverse digital content without requiring extensive technical skills. By leveraging AI tools, these teams can produce high-quality materials that effectively communicates their mission and values, thus enhancing their digital engagement efforts. Many teams around the world already utilize AI in digital responding, content development, etc... with great success. However, it is essential to recognize AI's limitations. While AI can facilitate content creation, it may also homogenize outputs, potentially diminishing the uniqueness of your message. Additionally, ensuring the security of AI-generated content and the data involved is crucial to protect the mission's integrity and privacy. For non-tech teams, it is crucial to comprehend and address these risks to leverage the benefits of AI while upholding cybersecurity. For more on this, click the link below: https://www.technologyreview.com/2024/07/12/1094892/ai-can-make-you-more-creative-but-it-has-limits/ Canva to Acquire Leonardo.ai: Enhancing Creative Capabilities Canva has announced its plans to acquire Leonardo.ai, aiming to integrate its advanced tools into Canva's existing suite. This strategic move is set to enhance Canva's text-to-image and text-to-video functionalities. For digital engagement teams, both Canva and AI technologies offer remarkable advantages, significantly accelerating content development. Canva's acquisition of Leonardo.ai promises to further amplify these benefits for the platforms users. Tools such as text-to-image and text-to-video are already being employed globally with notable success helping to bridge the gap between security and brand authenticity, enabling more effective content creation in secure fields. For example, one can use AI to generate testimony videos in order to protect the identity of the real person. Additionally, these features also aid in making culturally appropriate media in locations where little stock footage exists. For more on this, click the link below: https://www.theverge.com/2024/7/30/24209421/canva-leonardo-generative-ai-platform-acquisition-design-software Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Yari Soto and Cody Adams Article Published: August 2, 2024

Weekly Marketing Rundown - July 12th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we will discuss more Instagram Reels, Facebook Global Usage Stats, changes to Facebooks Ads Manager and more. Let's dive in! Instagram Reels Continue to Surge in Popularity Against TikTok and YouTube In a recent article searchenginejournal.com released 44 facts and stats related to Facebook. Here are some highlights: 1. Facebook is still the most used social media platform with 3 billion users and counting.  2. Facebook ranks as the third most used app behind WhatsApp (also owned by Meta) and Youtube.  3. On average users spend 3 min and 42 seconds on the app every time they log on. 4. 2/3rds of internet users globally visit Facebook on a monthly basis. 5. India has the largest user base with 329 million users, followed by the US with 179 million users. 6. Males aged 25-34 are the largest audience on Facebook. Second are 18-24 year olds. 7. Facebook is the second most searched term on Google. 8, 2.11 billion people use Facebook daily. 9. 56% of it's user base is male. 10. Advertisers can reach approximately 41% of all internet users via Meta's ad platforms. These stats illustrate Meta's continued dominance of the social media sphere. Globally, Facebook remains an excellent platform for teams seeking to start a digital engagement projects. For more on this, click the link below: https://www.searchenginejournal.com/facebook-statistics-facts/517263/ Meta Discontinues Dynamic Creative for Political & Social Ads Meta has stopped allowing the dynamic creative format for ads in the "political and social issues" category. This format, which let users mix and match images, headlines, and text, is no longer supported, causing confusion and inefficiency for advertisers. Users have reported difficulties in getting these ads approved, as the platform’s error messages and support have been unclear and unhelpful. It is likely that many of us advertising in the digital engagement world have not utilized this ad category, the removal of the Dynamic Creative System here may indicate it's future discontinuation for all ad types. To adapt, advertisers should avoid the dynamic creative option and instead use Meta’s new flexible ad format. This format allows for up to five variations of text and headlines but only one image per ad, requiring multiple ads to test different images. The transition to this new format has been confusing, and advertisers need to familiarize themselves with it to ensure their campaigns run smoothly. For more on this, click the link below: https://www.digitalcharitylab.org/2024/06/meta-discontinues-use-of-dynamic-creative-for-political-social-ads/ Meta Introduces New AI Tools to Enhance Advertising Meta has launched new generative AI tools designed to help advertisers diversify their creative content on platforms like Instagram and Facebook. These tools include full image generation, customizable text overlays, and enhanced text generation for ad headlines. The AI enhancements aim to streamline the creation of multiple ad variations, aiding in creative diversification which Meta claims can lead to significant improvements in cost per acquisition and reach. In practice, members of the Kavanah Media team have noticed that these tools allow for things like faster image sizing, faster image cropping, better thumbnail selection, and more which makes for a much more streamlined ad making experience. Additionally, Meta is expanding its Meta Verified subscription to more countries, offering businesses a verified badge, impersonation protection, and priority in search results. The subscription now includes tiered pricing plans, ranging from $14.99 to $349.99 per month, with benefits tailored to different business needs. These updates aim to help brands build credibility and improve their advertising results on Meta’s platforms. For more on this, click the link below: https://www.retailtouchpoints.com/topics/digital-marketing/meta-rolls-out-new-ai-tools-to-help-brands-enhance-advertising-results Instagram Shares Tips to Enhance Reels Creation Instagram has released new tips aimed at helping creators maximize the effectiveness of their Reels. These tips focus on key areas such as nailing the hook, using trending audio, and incorporating text overlays to capture viewer attention quickly. Highlighting your brand within the first few seconds is crucial, as it aligns with the platform's emphasis on quick, engaging content that drives higher retention and conversion rates. Additionally, Instagram encourages creators to use interactive elements like polls and questions to boost engagement. The platform also suggests keeping Reels short and to the point, with a recommended length of around 15 to 30 seconds, to align with viewer preferences for quick, digestible content. By following these guidelines, creators can enhance their Reels' performance, increasing their visibility and engagement on the platform. For more on this, click the link below: https://www.socialmediatoday.com/news/instagram-shares-tips-for-reels-creators/721054/  Hootsuite Social Media Sizing Guide Image and video sizing for social media posts and ads can be a frustrating experience. Sizing ranges differ by platform and often change with little notice. Hootsuite.com recently publish an excellent guide to sizing that you can view here: https://blog.hootsuite.com/social-media-image-sizes-guide/  Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Yari Soto and Cody Adams Article Published: July 12th, 2024