Weekly Marketing Rundown - April 26th, 2024

Weekly Marketing Rundown - May 3rd, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about sitelinks coming to Meta Ads, Google automatically pausing low-activity keywords, and more. Let's dive in.  Meta Introduces Sitelinks for Ads Meta is rolling out an exciting update to Facebook Ads. Advertisers now can add site links to their ads within the Facebook Feed placement, a feature similar to that of Google Ads. This allows for the inclusion of multiple landing pages under a single ad's creative, enhancing the ad's interactivity and directing users to various pages directly from the ad itself. When users click on any of the site links, they are redirected to the designated landing page within the in-app browser. This will initially only be available in the Facebook feeds placement when rolled out to the public. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7191687738402684929-tpGL/?utm_source=share&utm_medium=member_ios Google Ads to Pause Low Activity Keywords Automatically Starting in June, Google Ads is set to implement a significant change by automatically pausing keywords that show low activity over the last 13 months. This update is designed to help advertisers streamline their campaigns and focus on keywords that generate more significant interactions and results. The change is aimed at optimizing ad performance by reducing clutter and focusing resources on more effective keywords. Advertisers will be notified through their Google Ads interface if any of their keywords are being paused due to inactivity, allowing them to make informed decisions about their keyword strategies. For more on this, click the link below: https://searchengineland.com/google-ads-will-pause-low-activity-keywords-starting-in-june-440085?utm_source=linkedin&utm_medium=social&utm_campaign=hootsuite&utm_content=editorial YouTube Introduces Pause Screen Ads, Starting with TV Devices YouTube is set to roll out a new ad format that will appear when viewers pause videos, initially targeting TV screens. This move marks a strategic expansion of advertising real estate, aiming to capture viewer attention during moments typically free from advertising. The pause screen ads will display static or dynamic content relevant to the viewer's interests, leveraging the moment when a viewer actively engages with the playback interface. This ad format is expected to roll out to other devices following the initial launch on TV screens, suggesting a broader strategy to monetize different user interactions across the platform. For more on this, click the link below: https://mashable.com/article/youtube-pause-screen-ads-coming-for-tvs-first Roblox to Introduce Video Ads for Users Aged 13 and Up Roblox is set to launch video advertisements accessible to its users aged 13 and older, a significant shift for the platform traditionally known for its immersive user-generated content without disruptive ads. This initiative is part of Roblox's broader strategy to tap into new revenue streams while providing advertisers with access to a largely youthful demographic. The advertisements will be integrated in a way that aims to be non-intrusive, maintaining the user experience that Roblox is known for. As of right now, Roblox has 71.5 million daily active users in the 13 and older age group.  For more on this, click on the link below: https://variety.com/2024/gaming/news/roblox-video-ads-users-13-and-up-1235987232/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: May 3rd, 2024

Weekly Marketing Rundown - March 8th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about Kavanah Media's new ad resources page, Google's March 2024 core update, and more. Let's dive in.  Kavanah Media's New Ad Resources Page Our team here at Kavanah Media has been working hard on an improved ad resources product, bringing ready-made campaigns for teams' digital engagement efforts all over the world. All of the resources are free to use, and all ads found on the site have been used successfully by field teams. On the page, you'll be able to filter by multiple languages, topics, campaign types, and media sources to find ready-to-use content for your context. All content is available to use free of charge.  We are still actively adding campaigns, so make sure to check back periodically for more. You can access the site at the link below: https://resources.kavanahmedia.com/ Google's March 2024 Core Update Google has initiated the rollout of its March 2024 core update, the first major algorithm update of the year, aimed at significantly improving the quality of content in its search results. Google has stated that this update is expected to reduce unhelpful content in Google Search by 40%. This update is more complex than usual, involving enhancements to several components of Google's core system, and is anticipated to take up to a month for complete deployment. According to Chris Nelson from the Search Quality team at Google, this update includes changes to multiple core systems and is likely to cause more fluctuations in rankings than regular updates as these systems update and interact with each other. The March 2024 core update marks a departure from Google's previous updates by refining how it identifies unhelpful webpages, aiming to reduce low-quality, unoriginal content created primarily for search engines. Google also emphasized its commitment to content quality, focusing on offering more helpful results using innovative signals and approaches. Additionally, Google will no longer announce new helpful content updates separately, as the helpful content system has now been integrated into the core update system. To maintain or improve rankings, Google advises content creators and SEO specialists to focus on producing helpful, reliable content for people rather than just for search engine rankings. Alongside this core update, Google announced the March 2024 spam update, targeting scaled content abuse and expired domain abuse, and introduced a new policy against site reputation abuse, often referred to as "Parasite SEO." These updates reflect Google's ongoing effort to enhance the quality of its search results and discourage practices aimed at manipulating rankings. For more on this, click to read the link below: https://searchengineland.com/google-released-massive-search-quality-improvements-with-march-2024-core-update-and-multiple-spam-updates-438144?utm_source=linkedin&utm_medium=social&utm_campaign=hootsuite&utm_content=editorial US House Panel Advances Bill That Could Ban TikTok US Government officials, as well as many around the world, have expressed concerns about TikTok for years, but it's primarily just been talk until now. On Thursday, a US House panel unanimously advanced a bill forward for a full House of Representatives vote that, if enacted, would likely lead to a ban on TikTok in the US.  The bill, if passed, would do two things. The first is that it would require TikTok owner ByteDance to divest TikTok and other owned apps (CapCut for example) within 180 days, or the apps would be banned. The other thing the bill creates is the ability for the President to cut off access to any app owned by a "foreign adversary" if they believe it poses a threat to national security.  In response, TikTok sent push notifications to all users in the US that included a call to action button that calls their state representative. There are currently 170 million TikTok users in the US alone. For more on this, click to read the article below: https://apnews.com/article/tiktok-ban-bill-support-congress-china-data-f1ec5b720bb68884c6423c62f314dcff Google Introduces 'Meridian': A New Open Source Tool for Marketing Measurement Google is responding to the challenges marketers face in measuring the impact of their advertising across different channels, especially with changing privacy laws and varying user behavior. Many advertisers are now using Marketing Mix Models (MMMs) to better understand their marketing efforts. Google's new project, 'Meridian,' is an open-source MMM tool that aims to make analysis more accurate and easier to use. It's designed to work with modern privacy standards and provides advanced methods for measuring marketing success. Meridian will include features to help experiment with different approaches, linking marketing efforts to actual results, and providing tips on measuring online search advertising. Meridian is unique because it's open-source. The tool will help marketers make better decisions by giving them detailed data and suggestions for how to use their marketing budget across different channels. Google will also provide data from YouTube and other sources to help with this. To support users, Meridian comes with lots of documentation and the option to get help from Google and its partners. Currently available in limited release, Google plans to make Meridian available to all marketers and data scientists soon.  For more on this, click to read the link below: https://blog.google/products/ads-commerce/meridian/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: March 8th, 2024