Hi everyone,
In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about new updates to Meta Ads, premium placement ads for YouTube shorts, and more. Let's dive in.
- Meta is introducing 'Instagram Profile Reels' as an ad placement. This would have ads show up within the reels feed of public Instagram accounts.
- You can now access Region-wide reports for Advantage+ App Campaigns
- A new Facebook group reporting preset, including statistics such as 'Join group requests' and 'Cost per join group request'
For more on this, click the link below:
YouTube is enhancing its advertising offerings with the introduction of "YouTube Select Shorts," a new feature designed to help advertisers secure prime ad placements alongside the platform’s top-performing Shorts content. This option allows brands to specifically choose their ads to appear with the best Shorts in five distinct categories: Entertainment, Beauty, Fashion & Lifestyle, Food & Recipes, Gaming, and Automotive. This targeted approach gives advertisers greater control over their Shorts promotions and maximizes exposure to viewers within specific interest niches.
YouTube reports that Shorts now attracts 2 billion logged-in users each month
For more on this, click the link below:
Meta is set to introduce advertising on Threads, its text-based platform and rival to X, earlier than anticipated. Industry insiders have revealed that marketers could start buying ads on Threads as early as the second half of this year, according to information shared with ad executives. This development marks Meta's continued expansion of its advertising landscape just over a year after Threads was launched. While the specifics of how these ads will be integrated into Threads remain under wraps, discussions so far have focused more on the timeline of the rollout rather than the exact details of the ad placements.
For more on this, click the link below:
https://digiday.com/marketing/metas-threads-expected-to-have-ads-this-year/
The European Data Protection Board (EDPB) has released new guidance with significant implications for adtech giants like Meta and other large platforms operating in the European Union. The guidance addresses the contentious issue of "consent or pay" models used by some platforms to obtain user consent for data processing.
Meta, the owner of Facebook and Instagram, has been requiring users in the EU to consent to being tracked and profiled for ad targeting purposes since November 2023, or opt to pay a monthly subscription fee for ad-free services. However, the EDPB views this binary choice as potentially problematic, citing concerns about an imbalance of power between individuals and data controllers.
Despite Meta's claims that its subscription model complies with EU laws, the EDPB's opinion challenges the notion that the Court of Justice of the European Union (CJEU) explicitly sanctioned such models. The Board emphasizes that the CJEU's ruling did not focus centrally on subscription models and suggests that Meta's interpretation may be flawed.
The EDPB's guidance as of now is simply an opinion, though it is certainly possible that the EU makes that opinion law before too long.
For more on this, click the link below:
https://techcrunch.com/2024/04/17/edpb-consent-or-pay-opinion/?guccounter=1
Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.
https://linktr.ee/kavanahmedia
Author: Sean Ralls
Article Published: April 19th, 2024
Comments