Weekly Marketing Rundown - February 16th, 2024

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Weekly Marketing Rundown - February 16th, 2024

Hi everyone,

In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about a new tool in GA4 to help implement consent mode, an increase in costs for boosted posts on Meta iOS apps, and more. Let's dive in.

New Tool in Google Analytics 4 to Help Implement Consent Mode v2

Google is beginning to roll out a new tool in GA4 that shows whether or not you have properly set up your tracking for consent mode. To find this, navigate to Admin, click Property Settings, then Data Collection and modification, then Data Streams, click your data stream, and lastly expand Consent Settings. You should see green check marks if everything is set up properly. 

For more on this, click the link below:


New 30% Fee on Boosted Posts Purchased in Meta iOS Apps

Meta announced that it will begin charging a 30% fee for advertisers who pay to boost the visibility of their posts on Facebook and Instagram through iOS apps. This decision is a response to Apple's 2022 App Store update, which demands a 30% cut of digital purchases, including boosted posts, on its platform. This update particularly affects Meta and similar social media platforms where users can pay to increase the reach of their content. 

It's important to note that this 30% upcharge is only on boosted posts purchased through iOS apps. Meta mentioned that users can circumvent the Apple fee by purchasing boosts directly from Facebook’s and Instagram's websites on desktop or mobile platforms. So if you're boosting posts through your computer, this shouldn't affect you. 

For those of you who boost posts in the apps - Meta says those who want to boost posts through its iOS apps will now need to add prepaid funds and pay for them before their boosted posts are published. Meta will charge an extra 30 percent to cover Apple’s transaction fee for preloading funds in iOS.

For more on this, click to read the link below:


Advertisers on X Will Soon be Able to Run Ads Next to Specific Creators Content 

Earlier this week, X announced that advertisers will soon be able to run ads alongside content from creators of their choice. This new placement was much needed, as many brands have pulled their ads from X after their ads appeared next to questionable content. While this is mostly an attempt to lure advertisers back to the platform, it is also quite attractive for creators, as X shares a percentage of ad revenue with creators who have ads appearing with their posts. 

For more on this, click the link below:


OpenAI Drops First Look at Sora, Their New Text-to-Video AI Model

After months of rumors, OpenAI has dropped the first official look at their new text-to-video AI model called Sora. Access is currently limited to red teamers (for harm/risk assessment), as well as a handful of artists, designers, and filmmakers. 

For example footage and more information, click the link below:


Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below. 


Author: Sean Ralls

Article Published: February 16th, 2024


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