Weekly Marketing Rundown - January 26th, 2024

Weekly Marketing Rundown - March 29th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about a new WhatsApp extension being tested with Google Ads, Meta Ads metrics in development, and more. Let's dive in.  Google Ads is Testing a WhatsApp Messaging Extension  Google Ads has begun testing a new search ads extension that would allow people to start a WhatsApp conversation with one click directly from the ad. This is very similar to the messaging ad function with Meta Ads. The feature is currently being tested on some ad accounts in India, with a worldwide rollout hopefully coming sometime this year.  For more on this, click on the link below: https://www.linkedin.com/posts/bramvanderhallen_whatsapp-googleads-ppc-activity-7177941024898437120-DZZr/?utm_source=share&utm_medium=member_desktop Google Analytics Rolls Out Update for Unified Conversion Measurement  Google Analytics is introducing an update that promises some positive changes for the measurement platform. This update aligns how conversions—actions like email sign-ups and purchases—are defined in both Google Ads and Analytics, providing a consistent view of advertising performance across Google platforms. The term 'key events' in Google Analytics will replace what has been called conversions for behavioral analytics. These key events are designed to help site and app owners measure crucial user behaviors more consistently. With this change, conversions will be uniformly represented whether viewed in Google Ads reporting or Google Analytics reports. This addresses long-standing discrepancies in conversion reporting between the two platforms, a major improvement for marketers. Conversions in existing reports and exploration modules in Google Analytics will now be considered key events, enabling businesses to identify and analyze the most important customer actions.  For more on this, click the link below: https://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/ New Metrics in Development for Meta Ads  Meta has been quietly developing a few new metrics for ad reporting. Here are a few of the most notable: - 3, 5, and 7 Second Dwells: The number of times your display ad is completely visible, or covers at least 50% of someone's screen, for at least 3, 5, or 7 seconds.  - 2, 3, and 5 Message exchanges: The number of times a messaging conversation reaches 2, 3, or 5 back-and-forth exchanges with your page, attributed to your ads.  - Returning messaging contacts: The number of accounts that messaged your business in a given time period and any prior time period, attributed to your ads. This won't include returning messaging contacts on WhatsApp, or those delivered in Europe or Japan. For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7178644868917800960-0Sfy/?utm_source=share&utm_medium=member_desktop Google Ads 2023 Safety Report Google has published its annual Ads Safety Report, detailing its efforts to maintain a trustworthy and safe digital advertising ecosystem. A significant focus in 2023 was on the impact of generative AI on the digital advertising industry. This technology, while bringing exciting changes like performance optimization and image editing, also posed new challenges. Google says they have been proactive in addressing these challenges, particularly in enhancing enforcement efforts. Large Language Models (LLMs) have been instrumental in their efforts, providing rapid content review capabilities that surpass traditional machine learning models.  Last year alone, Google blocked 5.5 billion ads, as well as 12.7 million ad accounts for violating their policies.  For more on this, click the links below: Press release: https://blog.google/products/ads-commerce/google-ads-safety-report-2023/#election-integrity Report PDF: https://services.google.com/fh/files/misc/ads_safety_report_2023.pdf Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: March 29th, 2024

Weekly Marketing Rundown - February 9th, 2024 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about Meta ads updates, Pinterest's partnership with Google Ads, and more. Let's dive in.  Meta Ads Updates From the Week As usual, Meta made some updates to their ad platform this last week. Here are a few of the most notable: - 'Join group requests' and 'cost per join group request' are now available metrics for group membership ads - Events Manager may now show a notice about data restrictions in the settings of your data source. If you are seeing this, Meta may be restricting some of your custom parameters.  - Clarification on Engaged View attribution: "Engaged-view can be counted in ads measurement reporting when someone plays your video ads for a minimum of 10 seconds (or watches 97% of the video length if it’s less than 10 seconds) and converts within a 1-day window." For more on this, click the link below: https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7161256840989716480-cCWS/?utm_source=share&utm_medium=member_ios Pinterest Announces Partnership with Google Ads Pinterest has announced a new partnership that will allow advertisers to place ads on Pinterest via the Google Ads platform. Early testing started just a few weeks ago, and Pinterest is reporting positive results so far. Pinterest has close to 500 million monthly active users on the platform, with 80% of those users coming from outside the United States. There hasn't been an exact date stated for when this will go live to all advertisers, but it is expected to be very soon.  For more on this, click the link below: https://techcrunch.com/2024/02/09/pinterest-announces-a-new-ad-deal-with-google-as-it-approaches-500m-maus/?guccounter=1 Instagram Adding Feature to Use Sections of Video as a Sticker Instagram has added another feature to stories, this time allowing users to cut out sections of video to use as a sticker. Use of this will be available to everyone in the regular stories creation section of the app. It's not a huge update, however, this could be a fun new creative tool to use in your organic strategy.  For more on this, click the link below: https://twitter.com/jonah_manzano/status/1755925466551357476?s=46 Meta is Changing the Name 'Meta Business Account' to 'Business Portfolio' Meta business accounts will soon be referred to as business portfolios across all accounts. This update changes nothing in terms of functionality, verification, etc, it is simply a change in terminology.  For more on this, click the link below: https://twitter.com/ahmedghanem/status/1755896158658891864 Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights in digital marketing, make sure to follow us on our social media channels using the link below.  https://linktr.ee/kavanahmedia Author: Sean Ralls Article Published: February 9th, 2024