Weekly Marketing Rundown - October 27th, 2023

Weekly Marketing Rundown - August 18th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about a new Google Ads Performance Max update, updates to Reels Ads, and more. Let's dive in.  Google Can Now Take Images From Your Product Feed to Generate Video Ads Google Ads recently released an update for performance max campaigns that now allows them to turn images from your product feed into video ads for YouTube and YouTube shorts. Google (and other platforms) have been making a push towards Ai generated content for ads over the last few months. With this being a new update, it's unclear how it will positively or negatively impact the performance of your Pmax campaigns. If you're against the concept of Google auto-generating PMax ads for you, it's important that you add your own assets for all of the available placements to ensure Google is running ads you created. For more on this, click to read the article below: https://www.ppcmastery.com/blog/tpe-55-urgent-pmax-news-end-of-feed-only Instagram is Testing a New Format for Multi-Advertiser Reels Ads. Similar to regular multi-advertiser ads, multiple ads are appearing on the screen at one time. However, in the new format, the ads are showing on their own dedicated screen, rather than in gallery form underneath an in-feed ad. It’s unclear at this time when this update will be rolled out to everyone. Advertisers do have the option to opt out if they choose. To read more about this, click the link below: https://www.socialmediatoday.com/news/instagrams-testing-new-reels-display-multi-advertiser-ads/691124/ Telegram Adds a Stories Feature In a much-anticipated move, Telegram has added a stories feature for its 700 million monthly active users around the world. This feature is expected to work very similarly to the stories feature found on Meta apps and Snapchat, with a few additional features. On Telegram, you can edit your stories even after they have gone live, and more granular settings on who in your contacts can see them. For more on this, read the article below: https://dataconomy.com/2023/08/15/how-to-post-a-story-on-telegram-stories/ X, Formerly Twitter, Now Sorts Posts by Like Count on Profiles When Signed Out X (previously known as Twitter) has implemented several recent changes, including altering the sorting algorithm for logged-out users. This new system prioritizes posts based on the number of likes, which has the unintended consequence of burying recent posts and reducing the effectiveness of pinned posts. Additionally, X Pro is now exclusively available to verified subscribers, marking another significant shift under Musk's tenure. To read more about this, click below: https://techcrunch.com/2023/08/16/x-formerly-twitter-now-sorts-posts-like-count-profiles-when-signed-out/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia  LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: August 18th, 2023

Weekly Marketing Rundown - August 11th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we have lots of new Meta ads updates, an update to Google Ads scripts, and a new TikTok update related to Ai generated content. Let's dive in.  9 New Meta Ads Updates - EU advertisers can now set default payer and beneficiary information for their accounts. This can be done in your ad account settings. - Suggested Ads on Advantage + shopping campaigns. - You can now combine lead forms as a browser add on for your website when running ads with a leads objective. - When you add a Custom Audience that is too small, you will now receive a prompt telling you to change or remove it. - You can now run 4-day a/b tests with catalog ads. - You can now compare attribution settings on your iOS app campaigns. - You can now run up to 3 Advantage+ app campaigns with identical targeting and optimization settings at the same time. - You can now include or exclude postal codes for Advantage+ app campaigns For more on this, click the link below https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7094671069625610240-w5FA/ TikTok Adds New Required Labels for AI-Generated Content TikTok now requires users to tag AI-generated content, especially if it shows "realistic scenes." They updated their rules on this in March and provided creators with a dedicated tag for AI-generated content. This move is ahead of other platforms like Instagram and YouTube. TikTok's parent company, ByteDance, has already added AI labels to the Chinese version of the platform. Click below to learn more: https://www.socialmediatoday.com/news/tiktok-adds-new-required-labels-for-ai-generated-content/690454/ Google Ads Scripts Now Support the Ads API's "Mutate" Function This week, Google Ads rolled out an update to Google Ads Scripts now allowing advertisers to use the Ads API's mutate function. What are Google Ads Scripts? - Google Ads Scripts are pieces of javascript code used to automate functions within your Google Ads account. These automations can do things such as automatically adjusting bidding or automating reports. What is the "Mutate" Function? - To put it simply, the mutate function allows you to create, update, and remove resources at depth and specificity that was previously not supported in Google Ads. When should I use this? If a script can automate a task without losing accuracy and quality, then it is likely a smart move. However, there are some things to keep in mind before you start inserting scripts into your ad account. 1. If you are not a developer and/or don't have access to one, be extremely careful. Many scripts have the power to delete and change things in your account that would have a profound impact on your efforts. 2. You don't necessarily have to code it from scratch. Many tried and tested scripts are available for free online. We still recommend having a developer look at it and adjust the proper sections to ensure that the script works as advertised on your account. For a more detailed explanation of the update to Google Ads scripts, read the article linked below: https://searchengineland.com/google-ads-scripts-usher-in-a-new-era-with-api-access-430413 Reels Creators Angered Over Meta Revenue Share Payments Error Meta corrected notifications to short-form video creators regarding Music Revenue Sharing payouts that were mistakenly sent after a glitch in the system caused some Facebook creators to be notified that they would receive tens of thousands of dollars from the program, according to Fortune. Click below to learn more. https://www.socialmediatoday.com/news/reels-creators-angered-over-meta-revenue-share-payments-error/689822/ Meta Forcing Businesses to Enable Checkout with Facebook or Instagram As of August 10th, no more shops in the United States using third-party partners can be brought into Meta without having checkout with Facebook or Instagram enabled. What this essentially means is that if you are selling any products on Facebook, you need to enable the option for users to checkout within the app, rather than them clicking and being forced to checkout off-platform. This doesn't mean that you can't advertise eCommerce on your website, but simply that the option to checkout within the app is a requirement. For more on this, read the official documentation from Meta linked below: https://www.facebook.com/business/help/623552069600842 Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia  LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: August 11th, 2023