Weekly Marketing Rundown - August 11th, 2023

Weekly Marketing Rundown - August 18th, 2023 Hi everyone, In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about a new Google Ads Performance Max update, updates to Reels Ads, and more. Let's dive in.  Google Can Now Take Images From Your Product Feed to Generate Video Ads Google Ads recently released an update for performance max campaigns that now allows them to turn images from your product feed into video ads for YouTube and YouTube shorts. Google (and other platforms) have been making a push towards Ai generated content for ads over the last few months. With this being a new update, it's unclear how it will positively or negatively impact the performance of your Pmax campaigns. If you're against the concept of Google auto-generating PMax ads for you, it's important that you add your own assets for all of the available placements to ensure Google is running ads you created. For more on this, click to read the article below: https://www.ppcmastery.com/blog/tpe-55-urgent-pmax-news-end-of-feed-only Instagram is Testing a New Format for Multi-Advertiser Reels Ads. Similar to regular multi-advertiser ads, multiple ads are appearing on the screen at one time. However, in the new format, the ads are showing on their own dedicated screen, rather than in gallery form underneath an in-feed ad. It’s unclear at this time when this update will be rolled out to everyone. Advertisers do have the option to opt out if they choose. To read more about this, click the link below: https://www.socialmediatoday.com/news/instagrams-testing-new-reels-display-multi-advertiser-ads/691124/ Telegram Adds a Stories Feature In a much-anticipated move, Telegram has added a stories feature for its 700 million monthly active users around the world. This feature is expected to work very similarly to the stories feature found on Meta apps and Snapchat, with a few additional features. On Telegram, you can edit your stories even after they have gone live, and more granular settings on who in your contacts can see them. For more on this, read the article below: https://dataconomy.com/2023/08/15/how-to-post-a-story-on-telegram-stories/ X, Formerly Twitter, Now Sorts Posts by Like Count on Profiles When Signed Out X (previously known as Twitter) has implemented several recent changes, including altering the sorting algorithm for logged-out users. This new system prioritizes posts based on the number of likes, which has the unintended consequence of burying recent posts and reducing the effectiveness of pinned posts. Additionally, X Pro is now exclusively available to verified subscribers, marking another significant shift under Musk's tenure. To read more about this, click below: https://techcrunch.com/2023/08/16/x-formerly-twitter-now-sorts-posts-like-count-profiles-when-signed-out/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia  LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: August 18th, 2023

Hi everyone, This week's edition includes new updates to performance max, new generative ai tools, and more.  Let's dive in Google Announces New Updates to Performance Max Campaigns Last week, Google announced updates to their Performance Max campaigns at the Performance Max conference in Dublin. Update #1 - You can now target individual landing pages with your performance max campaigns. Previous settings only allowed you to target all pages.   Update #2 - You can now optimize to target "Disengaged Users". First party data paired with Google's Ai can work to target users who appear to have lapsed in their usage of your content/products.   Update #3 - You can now let smart bidding optimize for high-value customers.   Update #4 - You can now use account-level negative keywords. This was a heavily anticipated updated that will make it much easier to exclude unwanted traffic to your site.   Update #5 - You can now use account-level brand exclusions.   Update #6 - Smart bidding can now optimize for in-store sales.   Update #7 - Creative assets with generative ai tools.   Update #8 - You can now enter your URL and some basic information to create a campaign outline.   Update #9 - You can now a/b test performance max campaigns   Update #10 - Improved search term insights - you can now pull search data from custom date ranges.   Update #11 - Conversion lift studies, which will help you analyze how many of your performance max conversions were incremental   Update #12 - Merchant center will be integrating directly into Google ads   For more in-depth information/analysis on each update, read this week's edition of the PPC Edge from Bob Meijer & Miles McNair using the link below. https://www.ppcmastery.com/blog/tpe-47-12-new-pmax-updates Vimeo Announces New Generative Ai Tools On Tuesday, Vimeo CEO Anjali Sud announced via LinkedIn new AI-powered video tools for Vimeo users. Tools included in this update are: - Script generator that turns your ideas into a full script - Built-in teleprompter - Text-based editing, which can be used to remove words such as "um" Click the link below to see her post on LinkedIn. https://www.linkedin.com/posts/anjalisud_i-broke-the-cardinal-rule-and-let-my-team-ugcPost-7076790013031542784-z1gf/?utm_source=share&utm_medium=member_desktop Control Over Audience Expansion Gone for Performance Campaigns on Meta Meta, after announcing a while ago that they would, has officially removed the option to control detailed targeting expansion for performance campaigns. In the past, there was an option under your interest targeting settings allowing you to choose whether or not to include detailed targeting expansion in your ads. That option is now gone, and by default, Facebook will run your ad with detailed targeting expansion enabled. It's worth noting that this won't affect any age/gender/location parameters that you've put in your ads, just your detailed targeting settings. For more information, click on the link below. https://www.linkedin.com/posts/bramvanderhallen_facebookads-digitalmarketing-digitaladvertising-activity-7076817566655995904-rvKj/?utm_source=share&utm_medium=member_desktop Instagram Users Can Now Download Public Reels On Wednesday of this week, Instagram allows users to download other users' IG Reels to their camera rolls. Instagram is doing this to let users download their Reels and share them on other social media platforms. Users can easily download their Reels by pressing the share icon and the download option button. The head of Instagram, Adam Mosseri, noted that Reels only allows downloads if the user's account is public. Moreover, the users will have the option to disallow the downloads as they wish. For more information, you can read the article from TechCrunch linked below.  https://techcrunch.com/2023/06/20/instagram-now-finally-allows-users-to-download-public-reels/ New Attribution Setting for Google Analytics 4 Google Analytics' most recent update now allows advertisers to select which channels can receive conversion credit.  The two available options now are "Google paid channels" and "Paid and organic channels". This should aid advertiser's ability to see conversion paths from a broader view that includes channels beyond Google, such as social and email.  For more on this, click the link below.  https://www.linkedin.com/feed/update/urn:li:activity:7077559511430897664/ Thanks for reading this edition of Kavanah Media's Weekly Marketing Rundown! For more up-to-date insights into digital marketing, make sure to follow us on our social media channels using the links below.  Facebook: https://www.facebook.com/kavanahmedia LinkedIn: https://www.linkedin.com/company/78328025/ Twitter: https://twitter.com/KavanahMedia   Authors: Sean Ralls and Joel Overstreet Article Published: June 23, 2023