Episode 187 - How To Set Up Facebook Conversion Events Part 2

In this second part of two series, Jon will show how to use Google Tag Manager, Facebook Event Manager, and the Facebook Pixel to be able to record button clicks, and custom conversions events from your website. This is helpful for retargeting purposes and to better understand what people are doing once they leave your ad and come to your website.

To watch this training, click here: https://youtu.be/9pk1EipiHVA