Episode 125 - What Does EAT and YMYL have to do with your search results?

In this episode, Jon will be sharing how to use "Frequency" (the amount of time a person sees an ad in a period of time), within your Google Ads using videos. To watch this video training, go to: https://youtu.be/-2JtZxFVra0

On The Show Today You Will: - Learn About The Role of the Responder in an End to End Media To Movements Strategy - Learn About What Skills A Good Responder Needs To Have - Learn About How The Characteristics Of A Good Responder - Learn About How To Not Argue, But To Instead "Put A Pebble" In Their Shoes