Episode 5 - How To Have An End-To-End Strategy In Mind

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On the Show Today You’ll Learn:

- Compare digital marketing to fishing
- Compare digital marketing to a real conversation
- How to move someone through a marketing funnel via Awareness --> Engagement --> Spiritual Lead --> Conversion
- Trigger actions
- How to follow-up with users who have completed a certain action (e.g., download the Bible) with Facebook custom audiences and ads
- How to keep the conversation going with a warmer and more interested audience