Weekly Marketing Rundown - October 20th, 2023
Hi everyone,
In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about a new budget feature for Meta ads, cultural moments ads on YouTube, and more. Let's dive in.
Meta Announces Budget Scheduling for Ads Manager
Meta has begun rolling out testing this week for budget scheduling, a long-await...
Weekly Marketing Rundown - December 8th, 2023
Hi everyone,
In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about campaign-level headlines and descriptions in Google Ads, new exclusion options for performance max, and more. Let's dive in.
Google is Testing Campaign-Level Headlines and Descriptions
Google has recently started testing t...
Weekly Marketing Rundown - December 22nd, 2023
Hi everyone,
In this week's edition of Kavanah Media's Weekly Marketing Rundown, we'll talk about short-form video traffic through reels and TikTok, a prompt engineering guide from OpenAI, and more. Let's dive in.
Report Finds IG Reels Outperform TikTok Clips in Driving Views
A new report from Emplifi has found that R...
In this episode, Jon will be sharing how to use "Frequency" (the amount of time a person sees an ad in a period of time), within your Google Ads using videos.
To watch this video training, go to: https://youtu.be/-2JtZxFVra0
In this episode, Jon will be sharing how to download your year-end data so as to analyze it for effectiveness and for future testing.
To watch this training, click here: https://youtu.be/ajbmIh6bw7o
In this episode, Jon will share about the new, renamed, Looker Studio reports. This product, formally called Data Studio, is a great tool to help you see reports of digital ministry activity, and to share those stories with supporters, prayer partners, and more.
To watch this training, click here: https://youtu.be/i7d89stwqck
In this episode, Jon is going to walk you through the process of setting up a new Meta business and ad account. With all of the changes happening within Meta, it is good to make sure that the "how" of doing it all is current and correct.
To watch this training, go to: https://youtu.be/xcQKC9v45eA
In this episode, Jon will share several thoughts and principles that he and the Kavanah team have learned from running thousands of ads on different channels.
To watch this training, go to: https://youtu.be/2ciDHepfL-A
In this first episode of a series of marketing philosophy concepts, we will dive in to the concept of color theory and how it can help or hinder your marketing and messaging. To watch this training, go to: https://youtu.be/DJyAdYTBYds
Sometimes what we are asking for is not the right thing at the right time. In this episode, Jon will be sharing about the different components that go in to a good "ask". To watch this training, go here: https://youtu.be/REraMRLq1L0