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Episode 95 - Facebook Analytics, Google Smart Ads, & Google Insights

In this episode, you will learn about 1. Facebook Analytics tool. It is shutting down, so what does that mean for your ministry. 2. Google Smart Ads. Are they good for what you wanting to do? 3. Google Insights. Learn how you can see the latest trends and suggestions for your Google Ads.

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Episode 94 - Instagram Ads

In this episode, we will be talking about Instagram ads. We will look at: 1. Story Ads 2. Photo Ads 3. Video Ads 4. Carousel Ads And information about hashtags and more.

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Episode 93 - How To Use Keywords And Do Research On Your Target Persona's Words

In this episode, we will look at different tools that can be used to discover keywords and phrases that your target audience is using. We look at: Google Trends Facebook Audience Insights Twitter Search Google Ads Keyword Planner And More!

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Episode 92 - How To Tell What Kind Of Ads Others Are Running

In this episode, you will learn how to see what ads others are running. 1. Learn what phrases and creatives they are using 2. List other pages in the Insights section of "Pages To Watch" to see how their engagement and other variables are.

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Episode 91 - How To Make Your Content Convert

In this episode you will, 1. Hear about how fishing is like content creation in media outreach 2. Learn about different testing methods for your content 3. Learn about different ways to think about your content 4. Hear about the power of testimony and social proof in your content Headline Analyzer Tool:

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Episode 90 - Social Audio in a Social Media World

In this episode, we will look in to the new arena of social audio. You will learn about 1. Clubhouse, Twitter Spaces, and other social audio spaces 2. Opportunities of how social audio can be used in ministry 3. The risks and rewards of using social audio in your ministry objectives

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Episode 89 - Exciting New Content Available

In this episode, you will hear 1. Why content is such an important part of your overall media outreach efforts 2. A new, free resource of ad examples, landing page examples, and more made available on the Kavanah Media site.

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Episode 88 - An Interview With An IMB Worker And His First Attempts At Media Outreach

In this episode, you will hear 1. An interview with Matt Ostertag from the IMB 2. Hear how they got started using media in their outreach 3. How their first campaign went and some surprising results that came about

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Episode 87 - Facebook Events and Domain Verification

In this episode, you will learn about 1. Changes in the Facebook Attribution Model and what it means for your results 2. Changes in the Facebook Events configuration in light of the recent iOS 14 and other changes 3. How to verify your domain so that you can keep optimizing your ads for custom events

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Episode 86 - Going Back To Basics

In this episode, you will 1. Hear about our heart for movements 2. Hear about different percentages in relation to an end to end strategy 3. Hear about what parts we see as critical and how we can all work together for God's glory 4. Hear about language changes to ads to help with community standards and help cast vision

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